A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Authentication as Institutional Maintenance Work

Institutional maintenance work refers to actors’ deliberate effort to maintain an institution. This paper examines how actors use authentication, i.e., the relational constitution of an artefact as original or as a genuine expression of a particular type, style or person, to accomplish institutional maintenance work. We investigated contemporary adjustments to six listed buildings. These works were undertaken to keep these buildings functional while at the same time protecting their listing; by doing so they contributed to maintain the institution of Architectural Heritage. Our analysis identifies three forms of authentication: material consolidation, crafts mobilization and character enhancement. We elaborate on each of them and explain their institutional underpinnings and outcomes. The paper concludes with an articulation of authentication as a potent form of institutional maintenance work. Taking its starting point in materiality, authentication is a relational practice that helps maintain institutions relying on irreplaceable artefacts for their maintenance.     

Research on Intangible Assets Evaluation System Info for Further Development in China

Nowadays, there still exist many problems in the research of the intangible assets evaluation theory, such as the division and isolation from others, weak support for the practice, etc. This paper puts forward a new system info which is to direct the practice in the socialist market economy and network society, The new system info breaks through the traditionally practical one, which is ＂evaluation aim value standard-evaluation method-- evaluation result＂. Furthermore, this system into could support the intangible assets evaluation to practice better than before and adapt to the new demands in socialist market economy environment and network society.     

论遗产型目的地营销--以四川省乐山市为例

旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。本文以乐山市为例，分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制，指出了该遗产型目的的地营销的发展趋势。     

对商誉的再探讨

商誉是无形资产中最为特殊的组成内容，过去人们封其性质和构成有不同的看法。在知识经济时代的今天，无形资产的性质和范畴认识得到深入，商誉的构成内容与无形资产的泉多组成内容有很多相同之处，商誉的实质就是多项未入账无形资产的总和。商誉的确认与计量问题也就转换为对企业自创无形资产的确认与计量，知识经济下应确认和计量对描述企业财务状况起关键作用的自创无形资产。但在不确定和充满风险的经济环境下，应积极稳妥地确认自创无形资产。自创无形资产的计量可按不同特点选择采用成本基础定价法、市场基础定价法、经济定价法。     

胶东地区非物质文化遗产的保护与利用

非物质文化遗产的保护与利用一直都是大家关注的热门话题。不少学者专家提出了很多保护民间传统文化遗产的方法措施。提出非物质文化遗产的概念，然后介绍胶东地区非物质文化遗产的主要内容，最后针对该地区的实际情况提出适合胶东非物质文化遗产保护和开发的出路一与休闲旅游市场开发相结合。     

关于文化遗产旅游研究的若干思考

文化遗产旅游在我国旅游业的发展体系中扮演着重要角色，作为其资源基础的文化遗产却缺乏一套完善的管理与开发体系。在理论上，文化遗产旅游也缺乏较为系统的论述分析了我国文化遗产旅游所存在的基本问题，同时对国内外的文化遗产旅游研究进行了回顾与评述，并以此为基础提出了文化遗产旅游研究的体系内容及其研究方法。     

知识经济条件下企业无形资产管理探讨

在知识经济时代,无形资产对社会经济进步的促进作用日益明显,对企业生存与发展的贡献,也更为突出,对无形资产开发、利用程度的高低将直接影响企业的经济利益。     

对我国上市公司计提无形资产减值准备的实证分析

通过对2001-2003年上市公司计提无形资产减值准备的实证研究,分析了我国上市公司计提减值准备的具体情况,尤其是在会计政策变更当年准备的计提情况和以后年度的表现,发现上市公司有利用无形资产减值准备进行盈余管理的动机,并指出了无形资产减值准备今后应规范的问题.     

多国联合申报世界文化遗产模式的引入--以丝绸之路为例

近年来,我国世界文化遗产的申报取得了很大的成绩,很多珍贵的自然、人文遗产被列入世界文化遗产名录,受到全世界的共同关注与保护。但迄今为止,申报工作都是局限于我国范围内申报,尚未开展多国联合申报的尝试,模式比较单一。文章以丝绸之路为例,通过分析丝绸之路自身的特点,提出了多国联合申报世界文化遗产的设想,并进一步对中国引入多国申报模式的必要性作以初步的论述,以供学术界参考。