基于顾客锁定理论的饭店企业经营战略研究

目前,饭店行业的竞争日趋激烈,培育忠诚顾客已成为饭店企业获得竞争优势的关键.传统的“饭店企业顾客忠诚”研究多是通过“顾客价值”的理论视角展开的.将顾客锁定理论应用到饭店企业的市场管理中,在分析顾客锁定的内涵、经济学本质、成因及其与传统理论差异的基础上,提出饭店企业应通过构筑产品歧异化,降低搜寻及交易成本,传递高质量信息,纵向整合顾客需求,培训顾客,引导顾客参与,签订合同等途径锁定顾客.     

网络效应一定会导致技术锁定吗?

在网络产业中,往往存在替代技术之间的激烈竞争。传统的观点认为,由于网络效应的作用,技术之间的结果是一种技术成为了产业的主导标准,而该技术的用户则被锁定于该技术之中,从而无法导致最优的均衡结果。因此,政府有必要对技术竞争进行干预。然而,传统的观点忽略了技术赞助者的作用、用户之间自发的协调以及用户偏好的多样化等因素,这些因素在一定程度上能够解决网络效应导致的技术锁定问题。因此,政府不应该对网络产业中的技术竞争进行过多的干预,而是应该做好知识产权保护、提供更多的市场信息以及保障用户的自主选择权。     

产业集群的自我否定与跨网络学习——以浙江温州低压电器产业集群为例

我国本土产业集群在经过一段时间的高速发展后,围绕＂锁定＂存在的诸多矛盾和潜在风险等问题都逐渐暴露出来,而产业集群升级始终不能很好解决,并成为困扰我国实践和理论的一个棘手问题;文章在辨析产业集群内外双重锁定的基础上,指出升级仅适合集群发展初级阶段时的内部＂锁定＂,而集群发展到高级阶段并面临外部＂锁定＂时,往往不能突破而陷入＂升级悖论＂;基于跨网络学习的视角,本文认为集群只有彻底自我否定,并融入跨国企业网络,才能突破来自内外的双重锁定,获得学习和知识溢出的机会;最后,结合我国浙江温州低压电器产业集群案例,分析在面临跨国公司竞争压力下,本土产业集群如何融入跨国企业网络,并寻求新的发展机会的学习路径。     

市场均衡、效应锁定和控制权拿捏:由我国风电产业生发

对风电产业发展路径依赖效应的研究表明,传统资源模式下对原有经济制度、能源禀赋、传统技术和现有产业结构的路径依赖严重制约我国风电产业的推广和发展。应尽快制定科学、合理的风电产业政策体系,按照市场经济规律的要求,运用法律、财政、税收、信贷等手段调节或影响市场主体的行为,破解我国风电产业发展难题。     

旅游小城镇—贵州乡村经济发展的路径选择

中央十八大提出,把新型城镇化作为中国保持经济高速增长和解决农村发展的战略规划。贵州乡村经济的发展,应将乡村地区结合禀赋资源、经济状况和文化技术水平,发展特色旅游业来作为农村小城镇的主导产业。本文应用新制度经济学的路径依赖理论,以贵州农村地区资源和旅游收入绩效来实证建设与发展旅游小城镇意义,分析贵州目前乡村观光旅游存在着多种无效率的路径锁定,并创新性提出中国乡村旅游特有的一种无效率路径锁定,村级组织锁定,进一步提出旅游小城镇建设就是打破这些锁定的最有效路径创造,最后提出旅游小城镇建设一些基本措施。     

基于稀疏分解和混沌理论的微弱信号检测

针对数字锁定放大器中稀疏分解算法检测精度受限的缺点,结合非线性方法进行补偿,采用混沌检测联合稀疏分解的算法设计了数字锁定放大器。数字锁定放大器借助稀疏分解算法估计信号参数,根据估计得到的参数设计对应混沌系统;利用混沌系统检测信号的过程中产生间歇性混沌状态,并通过测量间歇性混沌状态的周期,精确检测信号。最终,在信号的信噪比低至-20 dB时可以成功检测信号,频率精度达到0.05 Hz,提供了一种非线性微弱信号检测方法。     

中国企业全球价值链“低端锁定”成因及对策分析

发展中国家企业在切入全球价值链并获得价值链利润的同时,由于核心技术缺乏、跨国公司有意进行技术封锁等原因,容易与发达国家的跨国公司之间形成"俘获型"全球价值链治理模式,并陷入"低端锁定"现象中。从公司角度通过微观层面分析了"低端锁定"产生的原因,并据此提出了相应的解决对策,其中,增强核心竞争力、构建中国自己的全球价值链对于中国企业摆脱"低端锁定"现象大有裨益。     

养老金制度变迁中的路径依赖及其锁定效应

养老金制度变迁过程中存在着显著的路径依赖及其“锁定效应”。由于路径依赖,养老金制度的变迁明显地依赖于先前拥有的模式,这使得新制度被锁定在低效率的均衡状态。由于存在利益集团和寻租,在现有结构下,既得利益集团有动机也有能力去阻碍制度朝高效率的方向演进。     

The aesthetic fidelity effect

Product aesthetics is a powerful means for achieving competitive advantage. Yet most studies to date have focused on the role of aesthetics in shaping pre-purchase preferences and have failed to consider how product aesthetics affects post-purchase processes and consumers' usage behavior. This research focuses on the relationship between aesthetics and usage behavior in the context of durable products. Studies 1A to 1C provide evidence of a positive effect of product aesthetics on usage intensity using market data from the car and the fashion industries. Study 2 corroborates these findings and shows that the more intensive use of highly aesthetic products may lead to the acquisition of product-specific usage skills that form the basis for a cognitive lock-in. Hence, consumers are less likely to switch away from products with appealing designs, an effect that is labeled as the ‘aesthetic fidelity’ effect. Study 3 addresses an alternative explanation for the ‘aesthetic fidelity effect’ based on mood and motivation but finds that the ‘aesthetic fidelity’ effect is indeed determined by usage intensity. Finally, Study 4 identifies a boundary condition of the positive effect of product aesthetics on product usage, showing that it is limited to durable products. In sum, this research demonstrates that the effects of product aesthetics extend beyond the pre-consumption stage and have an enduring impact on people's consumption experiences.     

What cloud interoperability connotates for EU policy making: Recurrence of old problems or new ones looming on the horizon?

One of the key factors for a thriving cloud computing market is the ‘interoperability’ between the relevant hardware and software that govern the cloud services. While a complete interoperability means different cloud users being able to exchange the management tools, server images and other software, this is infrequently realised because users are locked into (proprietary) cloud ecosystems. This (problem of vendor lock-in) is potentially accompanied with another problem revolving around the content delivery networks being integrated with the distinct clouds along with possible harms to media pluralism as well as interoperability. In view of these concerns, this study focuses on competition law, standardisation and regulatory policies, and elaborates on to what extent cloud interoperability needs to be secured under EU legal fora. Overall, it is found that vendor lock-in might be attended by ‘coupling’ and complex ‘layering’ strategies, whereas efficiency and/or security based justifications would arise as the counter-balancing reasons. Based on the findings, the study concludes that while focusing on the vertical (i.e., vendor lock-in) concerns, a comprehensive viewpoint needs to be upheld, allowing efficiencies (i.e., proprietary enhancements) based on the architectural design and innovations, obviating narrowly-fashioned (i.e., foreclosure-based) interventions such as in Microsoft case. It is also underlined that cloud interoperability has a content dimension that would require a broader perspective, extending to horizontal concerns and requirements within the context of EU policy making strategies.