The Impact of “Encouragement” in the Development of Professionals for the Non-Profit Service Sector

Abstract

This study examines the role of perceived intent in the context of penalty evaluation. Based on prior attribution research, the study proposes that customers' responses to penalties are different depending on their perceptions of the organization's intent of using penalties. Using the data collected across the service industry, the study shows that when customers perceive the organization's intent as defensive rather than offensive, their evaluations of the penalty and the organization (e.g., perceived justice, satisfaction, behavioral intentions) are more positive than when they do not. Managerial implications are offered.     

再读《牧师的黑面纱》

<牧师的黑面纱>是霍桑具有影响力的短篇小说之一,小说中的黑面纱是罪恶的象征.笔者从善与恶、罪与非罪的角度对胡珀牧师和他的黑面纱进行分析研究,指出牧师佩戴黑面纱是因为他觉察到了自己道德上的不足和缺陷,这是他达到灵魂的拯救和安宁的一种方式.