A study on motivation differences among traditional festival visitors based on demographic characteristics,case study: Gol-Ghaltan festival,Iran

Villages and cities have a growing tendency to share their culture and nature with tourists by developing events. This article aims to identify motivational factors influencing visitors' attendance in traditional festivals and then analyzing significant motivation differences among visitors based on their demographic differences. The statistical sample is domestic tourists who visited the 8th Gol-Ghaltan Festival, Iran in 2015. The convenience sampling method has been used and 287 acceptable questionnaires were acquired. Factor analysis has determined six important motivational factors, including “Gol-Ghaltan and Family,” “Cultural Exploration,” “Socialization,” “Supporting Local Community and Heritage,” “Event Novelty,” and “Escape.” Most of these factors are coinciding with previous literature on cultural events except first and fourth factors. Results of T-test and ANOVA show that visitors in various demographic groups have significant differences in the motivational factors. Finally, in accordance with the findings of the research, practical suggestions are presented for managers and marketers of this event.     

Sustaining brand loyalty: The moderating role of green consumption values

Environmental issues are massively emerging in the current agendas of governments, businesses and consumers all over the globe. Consumers increasingly adopt a more energetic role in the environmental discussion and employ product consumption to manifest their contribution to the debate. Equally, a growing number of businesses try to affect positive social change, whereas others strategically approach green opportunities; at the same time, they persistently intensify their branding offerings to sustain loyalty. This article brings into discussion green consumption values as the authors aim to shed light into the way the latter moderate the effect of brand related factors, namely, brand experiences and brand personality, on brand loyalty. Based on data received from 413 participants and using the wearable technologies industry as the focal context, the study underscores the significance of green consumption values. Findings are discussed, and implications for managers are provided.     

基础力学课程教学改革的研究与实践

该文在深入分析基础力学各相关课程相互关系的基础上，认为基础力学课程的改革，应该优化组合备相关课程内容，减少重复内容，形成新的教学体系；应该在教学手段上注意现代化教学手段与传统教学手段的结合，激发学生的学习兴趣，提高课堂的效率；也强调实验环节的重要性，要注重学生动手能力的培养。     

工业控制机的特点及在机电一体化中的应用

工业控制机是应用于工业领域自动控制的一类计算机，在机电一体化系统中有着重要作用。本文介绍了不同形式的工业控制机的特点及应用     

卡夫卡小说的思想与艺术特色散论

奥地利作家弗朗兹·卡夫卡小说的思想特色主要是深刻反映了资本主义社会的"人的异化"、暴露资本主义社会的腐朽专横和野蛮残忍及一些人的心理变态,艺术特点主要是表现主义、象征主义和超现实主义.     

人的现代性与人的心理健康特征之关系探讨

本文在国内外关于人的现代化研究的大背景下,通过比较“人的现代性”和“人的心理健康”两者概念、内涵与外延、有关标准的异同,认为:(1)人的现代性应具备一定的心理健康要求,提高人的心理健康水平是实现人的现代性的保证。(2)现代人的心理健康问题应置于人的现代化的语境下来思考和发掘。     

把握新生的特点加强工作的针对性

新生具有自豪感减退、心态失衡、适应环境的能力差、学习上的盲目性等特点.做好新生工作必须具体分析、因材施教,深入了解、勤于疏导,健全制度、规范管理.     

Research notes and communications management and organizational change: A note on the railroad industry

Hypotheses which relate top-level managers' age, years of company and industry service, and education to strategic change are studied with a sample of 855 managers from 27 railroads. Results generally support hypotheses that younger managers and those with less experience are more likely to alter their strategies with changing environmental conditions.     

一纸灵魂的处方，一曲生命的悲歌——再读《红处方》

女作家毕淑敏在创作中始终关注着女性及其生存状况，《红处方》亦是如此，它被一些批评家看作是毕淑敏的女权主义开山之作，事实并非如此。在《红处方》中，强大的女性话语场背后透露出的是女性自我意识的缺失，但与之对应的是作者向读者进行着更为深切的生命体验展示及发自灵魂深处的人性拷问，为现实生活中的人们开了一纸灵魂的处方，具有深广的社会意义，对这一事实的认识是理解《红处方》的重中之重。     

决策者人格特征对承诺升级的影响研究

为研究决策者人格特征是否导致承诺升级现象及其产生的因素,研究者以中国文化背景的管理者为被试,运用T检验及回归分析法,证实了决策者自尊、冒险倾向、挫折容忍力、控制点等人格变量与承诺升级行为之间存在相关关系的假设,验证并扩充了西方承诺升级研究理论,为企业甄选管理决策人员实践提供了理论指导。