英语广告中的语用前提分析

英语广告中的语用前提具有合适性、共知性等特征。在英语广告中经常运用引用前提、实效前提、隐含前提、对比前提等手段来直接影响商品信息的传播速度和效率,以实现说服公众购买的目的。     

语言形式的语用阐释

本文以关联理论为理论框架,从认知的角度探讨语言形式与语用理解之间的关系,通过对“should＋have＋过去分词”的语用功能分析,进一步证明：关联理论能够解释具有简单特征的语块所蕴含的复杂交际意义。     

英语诗歌及其汉译中指示语的语用分析及使用模式

英语诗歌中使用了大量的指示语,目的是强化诗篇的衔接和连贯。指示语在英语诗歌中使用较多,其汉泽中使用较少。英汉指示语使用有对等模式、非对等模式、英语中使用指示语而汉语无指示语的模式、英语中无指示语而汉语使用指示语的模式。     

浅析听力理解中话语标记语的语用功能

话语标记语在言语交际中大量存在,对语篇的构建和话语的理解起到了特殊的语用功能;分析听力理解中话语标记语的类别和语用功能,研究其对英语听力教学的启示作用,以话语标记语为有效途径提高学生英语听力理解水平。     

Group Selection and the Limits to Altruism

Several evolutionary mechanisms have been identified in the literature that would generate altruism in humans. The most powerful (except for kin selection) and most controversial is group selection, as recently analyzed by Sober & D.S. Wilson. I do not take a stand on the issue of the existence of group selection. Instead, I examine the level of human altruism that could exist if group selection were an engine of human evolution. For the Sober & Wilson mechanism to work, groups practicing altruism must grow faster than other groups. I call altruistic behavior that would lead to faster growth efficient altruism. This often consists of cooperation in a prisoner's dilemma. ltruistic acts such as helping a temporarily hungry or injured person would qualify as efficient altruism. Efficient altruism would also require monitoring recipients to avoid shirking. Utilitarianism would be an ethical system consistent with efficient altruism, but Marxism or the Rawlsian system would not. Discussions of efficient altruism also help understand intuitions about fairness. We perceive those behaviors as fair that are consistent with efficient altruism. It is important to understand that, even if humans are selected to be altruistic, the forms of altruism that might exist must be carefully considered and ircumscribed.     

语用知识在语篇教学中的运用

社会文化、语境直接影响着语言理解。教师应通过文化导入和语用分析,帮助学生培养文化意识和语境意识,以提高语言理解能力。     

模糊语言及其语用功能

作为一种语言现象,模糊语言广泛存在于人们的言语交际中。本文主要从认识语言学、修辞学和语用学的角度探讨模糊语言的基本特点、产生原因、语用功能及在模糊语言中应注意的问题。