后疫情下休闲体育产业高质量发展的推进策略

新冠疫情以来,人们的健康意识觉醒,体育产业越来越受重视,本文通过对疫情期间体育产业受到的影响进行分析,从体育消费、体育产品中小企业、体育赛事几个方面阐述了疫情以来体育产业受到的阻碍。凡事都有两面性,疫情也为体育产业带来了新的机遇,"线上+线下"融合、新兴产业的崛起、人们健康意识的加强都因为疫情带来了新的发展动力。在后疫情时代,政府应该推出新的政策与措施鼓励体育产业发展,市场则应该抓住机遇实现体育产业的供给侧改革,通过与新兴产业、互联网等的结合,推动体育产业的转型升级。     

工业设计人才培养体系的构建和优化

该文从现代企业的生产方式及工业设计师应具备的基本素质出发，阐述了21世纪工业设计专业人才的培养体系和培养模式及其特点，构建了培养工业设计应用型人才的课程体系。     

精品课程建设漫谈

精品课程要求具有一流教师队伍、一流教学内容、一流教学方法、一流教材、一流放学管理等特点。精品课程建设，就是以现代教育思想为先导，以建设相应层次的、具有较强针对性和适用性的优秀教材为核心，以提高师资队伍素质为前提，以教学内容现代化为基础，以现代信息技术手段为平台，以科学的管理体制为保障。是集观念、师资、内容、技术、方法、制度于一身的整体建设。     

Management and rational utilization of sports resources in university town

Serving an important condition for supporting sports teaching and research in universities and colleges, sports resources in universities and colleges should be rationally allocated and utilized in a comprehensive manner. Literature data method, survey method, on-the-spot investigation method, interviewing and statistical method are adopted to conduct in-depth research on the current sports resources in universities and colleges. In an all-round way with focusing on rational utilization, multi-tier development and resources sharing, based on domestic and foreign researches and advance experience, it takes universities and colleges in Tianjin as objects of study to bring forward the feasible, efficient, rational and suitable mode of comprehensive development, utilization and sports resources sharing, and the method of resources allocation.     

小学体育新课标目标统领下单元教学计划的研究

新的全日制义务教育《体育(1至6年级)课程标准,》对体育课提出了运动参与、运动技能、身体健康、心理健康和社会适应等五大领域的教学目标。文章通过实验,在对比中阐述了以新课程标准为教学目标,进行有针对性的教学设计和课堂实施,可使学生各方面的发展更符合新时期的要求的观点,并提出了单元教学计划设计的方法。     

Taking the “Q” Out of Research: Teaching Research Methodology Courses Without the Divide Between Quantitative and Qualitative Paradigms

The purpose of this paper is to provide evidence that the debate between quantitative and qualitative is divisive and, hence, counterproductive for advancing the social and behavioral science field. We advocate that all graduate students learn to utilize and to appreciate both quantitative and qualitative research methodologies. As such, students will develop into pragmatist researchers who are able to utilize both quantitative and qualitative techniques when conducting research. We contend that the best way to accomplish this is by eliminating quantitative research methodology and qualitative research methodology courses from curricula and replacing these with research methodology courses at different levels that simultaneously teach both quantitative and qualitative techniques within a mixed methodological framework.An earlier version of this article received the 2003 Southwest Educational Research Association (SERA) Outstanding Paper Award.     

体育营销在注意力经济中的创新

在阐释注意力经济的基本理论的基础上,探索了该理论在体育营销中的应用,并对体育营销的策略提出了建议.     

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL), Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main, announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts) is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes in stock prices. T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing. Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research. John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D. from the University of Alabama. His research interests include options and other derivatives, investments, and the impact of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics.     

“三个代表”重要思想与高校“两课”教学

要用“三个代表”重要思想全面提高“两课”教师的素质,培养学生的思想政治素质、创新素质和思维素质,开创“两课”教学的新局面。     

英语习得途径探索——英语专业“市场营销学”课程案例研究

通过用国外英语教材为英语专业本科生开设市场营销学课程,探索了相关专业知识课程教学及其与英语教学相结合的实际问题。在教学实践基础上进行的研究表明:英语专业的学生用英语教材学习市场营销学,从内容上易于接受,并增加了习得英语的机会,有利于英语综合能力的提高。大学二年级的学生学习该课程时,主要难点是语言问题。国外原版教材有优点,但也不完全适用,应组织力量编写适合我国英语专业学生使用的教材。