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排序方式: 共有1513条查询结果,搜索用时 15 毫秒
1.
This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice. 相似文献
2.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
3.
Institutional maintenance work refers to actors’ deliberate effort to maintain an institution. This paper examines how actors use authentication, i.e., the relational constitution of an artefact as original or as a genuine expression of a particular type, style or person, to accomplish institutional maintenance work. We investigated contemporary adjustments to six listed buildings. These works were undertaken to keep these buildings functional while at the same time protecting their listing; by doing so they contributed to maintain the institution of Architectural Heritage. Our analysis identifies three forms of authentication: material consolidation, crafts mobilization and character enhancement. We elaborate on each of them and explain their institutional underpinnings and outcomes. The paper concludes with an articulation of authentication as a potent form of institutional maintenance work. Taking its starting point in materiality, authentication is a relational practice that helps maintain institutions relying on irreplaceable artefacts for their maintenance. 相似文献
4.
Plantation Slavery and Economic Development in the Antebellum Southern United States 总被引:1,自引:1,他引:0
Charles Post 《Journal of Agrarian Change》2003,3(3):289-332
The relationship of plantation slavery in the Americas to economic and social development in the regions it was dominant has long been a subject of scholarly debate. The existing literature is divided into two broad interpretive models –'planter capitalism' (Fogel and Engerman, Fleisig) and the 'pre-bourgeois civilization' (Genovese, Moreno-Fraginals). While each grasps aspects of plantation slavery's dynamics, neither provides a consistent and coherent historical or theoretical account of slavery's impact on economic development because they focus on the subjective motivations of economic actors (planters or slaves) independent of their social context. Borrowing Robert Brenner's concept of 'social property relations', the article presents an alternative analysis of the dynamics of plantation slavery and their relation to economic development in the regions it dominated. 相似文献
5.
Barry Eichengreen 《中国与世界经济(英文版)》2006,14(3):1-18
I. IntroductionThe effect of China’s rapid growth on other Asian economies is felt most directly through itsimpact on international trade and foreign investment. However, not only is the magnitude of this impact uncertain, even its direction is disputed. Some authors emphasize that China’s emergence as an economic power is applying intense competitive pressure to its neighbors. China’s immense reserves of cheap labor enable it to out-compete neighboring economies in the production of low-… 相似文献
6.
论遗产型目的地营销--以四川省乐山市为例 总被引:13,自引:4,他引:9
旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局,并逐渐形成多样化的专业细分市场。本文以乐山市为例,分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制,指出了该遗产型目的的地营销的发展趋势。 相似文献
7.
胶东地区非物质文化遗产的保护与利用 总被引:3,自引:0,他引:3
非物质文化遗产的保护与利用一直都是大家关注的热门话题。不少学者专家提出了很多保护民间传统文化遗产的方法措施。提出非物质文化遗产的概念,然后介绍胶东地区非物质文化遗产的主要内容,最后针对该地区的实际情况提出适合胶东非物质文化遗产保护和开发的出路一与休闲旅游市场开发相结合。 相似文献
8.
关于文化遗产旅游研究的若干思考 总被引:9,自引:1,他引:9
文化遗产旅游在我国旅游业的发展体系中扮演着重要角色,作为其资源基础的文化遗产却缺乏一套完善的管理与开发体系。在理论上,文化遗产旅游也缺乏较为系统的论述分析了我国文化遗产旅游所存在的基本问题,同时对国内外的文化遗产旅游研究进行了回顾与评述,并以此为基础提出了文化遗产旅游研究的体系内容及其研究方法。 相似文献
9.
未来世界能否成为一个“大混合经济” 总被引:1,自引:0,他引:1
周新城 《山西财经大学学报》2006,28(6):1-7
是否存在两个马克思主义,一个过时了,另一个才能指导当前实践?是否存在两个资本主义,一个已经灭亡,另一个还不会灭亡?未来世界是否会融合为一个“大混合经济”?这些问题关系到对马克思主义经济学的理解,以及对未来世界经济发展走势的分析,很值得认真探讨。 相似文献
10.
国家战略能力与世界和平 总被引:3,自引:0,他引:3
张文木 《西安财经学院学报》2006,19(5):10-13,45
战争产生的根源在于资源的绝对有限性与发展的绝对无限性的矛盾,本世纪初以来发生的战争使人们认识到全球化时代世界并不和平,世界充满战争风险。国家战略能力的高低是国家兴衰的关键。国家战略能力是战略文化、战略思维和战略管理的有机统一。中共十六大之后,中国的战略文化氛围、战略思维能力、战略管理能力在建立“和谐世界”的目标下正迅速提升;相反,美国和日本的战略能力都在快速衰落。 相似文献