基于符号消费的Avatar盈利模式研究

本文在分析网络符号消费特征的基础上,对Avatar模式的符号消费商务过程进行解析,研究Avatar的商务盈利模式.并总结出该盈利模式的主要经济特征.     

Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

This study aims to explore the role of avatars in mediating users with the metaverse environment. This study applies the construal level theory and source attractiveness model to understand the impact of avatar realism on the interaction between users and their avatars. Computer-simulated experiences were tested in realistic and abstract avatar conditions using serial mediation analysis. It was found that the user-avatar relationship and the intention to use the avatar were both increased by avatar realism. Specifically, psychological distance and social presence serially mediated these effects. Furthermore, the mediation of psychological distance and social presence was moderated by user familiarity with avatars. This study identifies the role of psychological distance to the user-and-avatar dyad in the metaverse by examining the multi-layered psychological mechanism behind the virtual interaction and relationship. It also provides implications for developing metaverse platforms by considering avatar characteristics and user familiarity.     

电影的全球产业链与《阿凡达》

《阿凡达》掀起了世界电影技术的革命，也创造了全球电影票房奇迹，引发了3D电影市场热潮，但关注《阿凡达》3D技术市场成功的后来者，忽视了该片一个最基本的问题，那就是《阿凡达》的3D技术及其成功是由其全球电影产业链整合能力所支撑的，而不是单纯的电影制作技术问题。如果忽视《阿凡达》与全球电影产业链的关系，而简单地模仿或者运用该片的3D技术，其结果可能是影片投资的灾难。