品牌、传播与公共关系探讨

商品经济条件下竞争的核心是品牌。品牌，是企业及其产品，服务区别于竞争者的标识，也是企业进行市场传播的重要载体；同时，品牌的创立依赖于有效的传播方式，依赖于成功的公共关系活动。本文就品牌、传播与公共关系三者之间的关系做一初步探究。     

汕头城市旅游形象再设计

城市旅游形象设计是一项复杂的系统工程,本文基于对汕头旅游资源特色和旅游客源市场特征的分析,借鉴CIS（city identity system）理论,从理念形象、视觉形象和行为形象三个方面对汕头城市旅游整体形象进行了再设计。     

民营企业的企业文化探索——以信阳黄国粮业有限公司为例

企业文化对于一个企业的成长来说，是最持久的决定因素。但由于各方面的原因，国内的中小型企业大都没有建立或是没有完整地建立起自己的企业文化体系。针对国内中小型企业文化建设的这种状况，在对信阳黄国粮业有限公司进行充分调研的基础上，详细地分析了民营企业文化建设中的成果与不足，并针对企业的实际问题，提出了企业文化建设的改进方案及措施。     

The global recognition strategy of blue chips of the Russian and Commonwealth of Independent States (CIS) markets

This study examines the mechanisms through which companies domiciled within the Commonwealth of Independent States (CIS) overcome market segmentation barriers which are the legacy of the Soviet Union. In contrast to a conventional cross-listing mechanism, leading CIS firms pursue reverse cross-listing or single-listing strategies, selecting the London Stock Exchange (LSE) as their main or only capital-raising platform. This study documents short-term IPO underperformance for single-LSE and dual-listed firms, suggesting that listing in London is risky, and that firms should consider alternative capital-raising strategies. Recent national regulatory reforms, which are expected to both improve capital market conditions and to encourage firms to list domestically, present CIS firms with such an opportunity. Finally, this study shows that CIS blue chips outperform the UK market in the long-run. This effect is more pronounced for dual-listed firms that also outperform the Russian market.     

创建地方性服装自主品牌——以吉林省为例

对大多数服装企业来说,加快自主创新、打造自主品牌是企业成功转型的必由之路。而创建自主品牌更多的是文化创新,文化创新的外在表现力又是品牌形象塑造,即CIS企业识别系统的创建。地方性服装自主品牌必须抓住与其它地域品牌文化不同的特色与亮点,通过地域文化和企业形象策划的结合来提升地方性品牌竞争力,创造品牌无形资产,为地方性服装自主品牌发展带来新的契机。     

电信CIS报警三字段信息的实时实现方案

本文介绍了电信话务各特服号报警指挥中心如何遵循信息产业部“信息不准拷贝、不准联网拷贝、报警时送三字段信息”的有关指示,建立能及时、准确地获得拨打各特服号码的主叫用户信息的实用系统,提出了相应的解决方案。经系统测试和实际运行,效果显著,具有广泛的应用前景。     

中小企业塑造品牌的营销策略探究简

在激烈的市场竞争环境之中,中小企业除了要建立和健全产品质量体系之外,还必须要通过专业的策划,使自身的品牌具有内在的价值,并且还要注意提炼出准确有效的品牌诉求点,巧妙地利用公关,为企业塑造出良好的品牌形象。     

Environmentally oriented innovative strategies and firm performance in services. Micro‐evidence from Italy

This paper aims at analysing the impact of environmentally oriented innovative strategies on firms’ economic performance in terms of employment, turnover and labour productivity growth. We exploit a unique dataset of 773 Italian service firms with 20 or more employees, based on 1993–1995 Community Innovation Survey (CIS) II data on innovation strategies and 1995–1998 System of the Enterprise Account (SEA). Using a Gibrat‐like empirical model, our findings show a negative link between environmental motivations and growth in employment and turnover in the short term, which then associates to a not significant or even negative effect on labour productivity growth, a result which is explainable by various factors: non‐mature markets; early movers that need more time to grasp the benefits of innovative actions; weaknesses of some service branches. The effect on employment is in part compatible with the existing evidence and may be based on efficiency improvements (dematerialisation processes), which also impact on efficiency by reducing workforce numbers. The effect on turnover of environmental innovation strategy is negative, implying either a short‐medium effect, possibly balanced in the long run by net benefits in terms of higher added value, or a real negative impact, which may be contingent on the period of observation, when environmental strategies where not at the heart of strategic management policies. Neither Porter‐like effects nor virtuous circles among environmentally strategies and performance seem to be present, at least in the short run and for services firms, calling for the necessity of further analyses on medium‐ long‐term effects and performances of specific service branches. Though effects on performances could turn out positive in the long run when mature green markets and investments provide their benefits, our evidence highlights that services could still find hard times in tackling the well‐known low productivity ‘disease’ even in the environmental realm.     

高校导入CIS品牌战略浅议

高等教育正面临着激烈的国际国内竞争,我国高校借鉴CIS塑造品牌形象,提升社会声誉是时代和社会发展的客观要求,也是我国高校自身发展的需要.本文通过借鉴企业CIS内涵,对我国高校打造自身品牌、导入CIS战略的内容及原则进行了研究.     

现代地籍信息系统构建的关键技术研究

在分析我国地籍信息系统建设现状的基础上，采用GIS、数据库技术、网络技术等相关技术的最新成果，提出地籍信息系统开发方案，并针对所涉及的关键技术进行了研究，实验证明该方案可行而且高效。