Effect of Price Change Alert on Perceptions of Hotel Attribute-based Room Pricing (ABP) versus Traditional Room Pricing (TRP)

Aside from marketing information on traditional room rates, hotels and online travel agents (OTAs) are trying a new pricing technique based on the attributes of guestrooms. This research investigates how attribute-based room pricing (ABP) differs from traditional room pricing (TRP) in influencing consumer reactions when consumers receive a price change alert before (vs. after) sales. Through a series of experiments, we found that TRP and ABP result in similar alert attitude, brand attitude, and visit intention for presale price change alert. However, ABP leads to more favorable results for postsale price change alert. We examined the underlying mechanism and found that perceived fairness mediates the effect of pricing strategy on brand attitude, price alert attitude, and visit intention for postsale alert only. This research provides hotel managers and OTA marketers with guidance on when to send either type of price change message to consumers.     

对我国城市房屋拆迁中存在问题的法律思考

城市房屋拆迁,既关系国家、开发建设单位、被拆迁单位及亿万城镇居民的利益,又关系到城市规划的具体落实,这是一个敏感而又普遍的社会问题,已成为近几年全社会高度关注的社会问题之一.基于城市房屋拆迁所引发的拆迁人与被拆迁人利益冲突问题比较严重,引发矛盾冲突的根本原因是我国现行的拆迁法律制度和政策存在问题,本文着重分析了我国城市房屋拆迁法律制度和政策存在的几个问题,并从学理上提出解决矛盾的建议.     

“教学做”一体化的高职土木工程专业实训室建设研究

本文分析了土木工程实训室建设的现状,探讨了"教学做"一体化实训室建设的措施,并预测了"教学做"一体化实训室的实训效果。     

基于CDIO项目教学理念的电力电子技术实训室建设研究与实践

本文以高职CDIO项目式教学理念分析了电力电子技术实训室建设的思路,建设内容、建设特色和几点思考,就如何运用实训条件来开展项目式教学,提高人才培养质量进行了论述,电力电子技术实训室建设为开展以项目为导向的实训教学,培养行业好用、耐用、技能高、有创新的应用人才提供了有效保障。     

我国地方政府自主发债问题研究

目前我国保障房建设资金的短缺突显出地方资金和债务上存在问题。我国计划在广东、浙江试点实施地方自行发债,以解决地方政府融资问题,保证保障房的建设。我国地方政府在发债方面应注意清理地方债务,定期公布财务状况,完善相关法律法规。     

从“小产权房”看我国《物权法》

"小产权房"不仅满足了城市购房者的住房需求,也给农民带来了经济上的富裕。然而,由于我国二元制的土地制度,法律并未对"小产权房"的性质加以确认。导致了"小产权房"权属不清,"小产权房"买卖合同效力无法确认,买卖行为无法得到保障。     

遗产地旅游房地产研究——以丽江古城为例

以丽江古城为个案,通过实地调查,对其旅游房地产开发的过程、市场潜力以及开发带来的保护压力进行了描述与分析.认为控制遗产地旅游房地产开发的关键是严格执法;在目前遗产管理体制还不健全的情况下,如何把握好房地产开发的范围和力度,使其不危害到遗产的价值和可持续发展,是一个急需解决的问题.     

关于制定饭店客房价格若干方法的讨论

在激烈的市场经济条件下,饭店制定灵活的房价政策尤其重要。介绍了成本为主定价策略的若干具体方法,建议饭店应根据具体情况灵活多样地制定本企业的房价。     

Fitting room or selling room? Millennial female consumers’ dressing room experiences

As retail experiences have become more important to the modern consumer, the store environment has taken on greater significance. The store environment is especially of great significance to the millennial consumer. These consumers tend to spend more time in the fashion retail store, while their expenditure on fashion items increases on a yearly basis. The dressing room must be seen as the clothing retailer's selling room – the place where the retail environment plays an immense role with regard to a consumer's cognitions, emotions and purchasing behaviour. The purpose of this study was to explore and describe young millennial clothing consumers' Functional, aesthetic, emotional and symbolic dressing room experiences. A qualitative research strategy was followed. Two unstructured interviews were held with 15 participants. Participants had to take photos of retailers' dressing rooms before the second interview. A photo‐elicitation technique was employed during the second interview. Findings revealed that participants had specific expectations with regard to the functionality and aesthetics of the dressing room, as well as with regard to the symbolic messages and the emotions that they expected to experience. If the dressing room did not meet their expectations they got disappointed, experienced negative emotions and thoughts and the need to leave the dressing room. The behavioural response of avoidance strongly came to the forth. Findings of this research point to the importance of the dressing room as part of the retail experience and have implications for consumer specialists and retailers.     

Energy Saving and Tourism Sustainability: Solar Control Window Film in Hotel Rooms

This paper investigates solar control film as an energy saver in the fast growing hotel sector in southern China. It investigates claims made for this low-cost retrofitted material in hotel rooms, calibrating reductions in solar gain in summer. It provides reliable and independent data about the performance and economic viability of solar control film in real hotel environments. The study found that, by limiting solar gain, the film helps limit tourism's impact on global warming and climate change. The paper also foreshadows new technical glazing developments.