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1.
This research investigates the effect of a luxury hotel's marketing communication strategy on consumers' willingness to book a room. In particular, the article compares two types of communication message: one that mainly highlights the hotel's attention to environmental sustainability and the other that focuses on customer service. The paper tests the hypothesis that a sustainability-focused communication leads to a higher willingness to book a room (compared to the customer service-focused strategy) because it increases consumers' perceptions about the hotel's integrity. Moreover, the study proposes that consumers' dispositional environmental concern magnifies this effect. One online and one realistic field experiment provide empirical evidence for the research hypotheses. This article contributes to the literature on sustainable luxury tourism and hospitality by proposing a novel theoretical framework, grounded in perceived hotel integrity, to explain why consumers might react positively when learning that a luxury hotel is committed to sustainability. 相似文献
2.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
3.
This article presents a conceptual framework for examining the tourism encounter as a geopolitical encounter. In establishing this framework, we identify the theoretical intersection of tourism, geopolitics, and encounter in order to conceptualize how experience reflects and shapes power relations at national, regional, and global scales. We examine three dimensions—long central to tourism analysis—of the geopolitical tourism encounter: temporal encounters, bodily encounters and identity encounters. In doing so, we demonstrate the significance of tourism in the everyday dimensions of geopolitical discourse and practice. This article offers a critical lens through which scholars can theorize the geopolitical drivers and implications of the tourism encounter. 相似文献
4.
Rural taxation and government regulation in China 总被引:3,自引:0,他引:3
This paper places the problem of Chinese rural taxation in the context of government regulation and seeks to present an integrated theoretical framework of Chinese rural development in the past two decades. Our theoretical framework reconciles the seemingly contradictory facts that the average level of rural taxation relative to rural net income did not increase quickly from 1990, but rural taxation became a very serious problem in this period. Our findings suggest that this is in large part due to increases in rural income disparity from 1990 and uneven tax distribution among different income groups. We argue that differentiated enforcement of government regulations such as grain procurement and birth control play an important role in the rural taxation problem, and more generally, the problem of local government expansion and rising rural income disparity. The empirical findings support our hypotheses. 相似文献
5.
论全面推进农村小康社会建设 总被引:4,自引:0,他引:4
我国新世纪“全面建设小康社会”的奋斗目标和纲领,是邓小平“小康”思想的进一步丰富和发展。从目前的经济发展和人们生活水平来看,离全面建设小康社会目标最远的主要是农民,全面建设小康社会的重点和难点在农村。在我国农村,全面建设农村小康社会应从政治、经济、文化和可持续发展等方面全面推进。 相似文献
6.
The role of tourism is of vital economic importance, particularly for small countries with a privileged geographical location and favourable weather conditions. This paper examines the importance of tourism as a conditioning factor for higher regional growth in Portugal by employing the conditional convergence hypothesis of Barro and Sala-i-Martin, associated with the endogenous growth theory. The panel data estimation approach provides evidence of the positive impact of tourism (through the accommodation capacity) on the growth in per-capita income among the Portuguese regions, increasing the rate of convergence. Therefore, tourism can be considered as an alternative source for stimulating higher regional growth in Portugal, if the supply characteristics of this sector are improved. 相似文献
7.
我国入境旅游发展现状、趋势预测及策略分析 总被引:5,自引:0,他引:5
通过对1997—2006年我国旅游服务贸易出口国际市场占有率指数、旅游服务贸易竞争优势指数和显示性比较优势指数的比较,可以看出我国旅游服务贸易国际竞争力尚不强。结合1978—2007我国历年入境旅游人次和外汇收入数据,通过建立时间序列模型,可以对未来五年我国入境旅游发展趋势进行预测。建议根据我国入境旅游消费结构特征,采用从宏观上实行差异化引导等策略。 相似文献
8.
This paper considers the extent to which price and income proxy variables help in forecasting tourist demand in Spain. Contrary to some recent studies, we found that the inputs' contribution in terms of fitting and forecasting is nil when compared with alternative univariate models. Whether these findings are the results of the restrictions embedded in building the proxy inputs or in a poor specification of the dynamics of these models remains to be seen. We also contend that when dealing with medium, long-term forecasting comparisons, the use of the traditional aggregate accuracy measures like RMSE and MAPE help very little in discriminating among competing models. In these situations, predicted annual growth rates may be a better alternative. 相似文献
9.
In this essay, our goal is to assess the state of China's rural economy and examine whether rural China is capable of participating in the sequence of economic events that will lead to modernization. We examine how agricultural productivity has changed, the nature of the shift of labor moving from rural to urban areas, how commodity markets have evolved, and how the rural industrial sector is adjusting the recent reforms. According to our own work and that of others, we show how the rural economy is beginning to be fundamentally transformed and is contributing to China's modernization. 相似文献
10.
唐贻定 《广西经济管理干部学院学报》2008,20(3):52-55
目前,合作金融在中国遇到了种种困惑,这不是合作金融本身的错。一方面中国从来就没有建立过真正的合作金融;另一方面合作金融与中国当前的经济环境也不相适应。而那种异化了的合作金融既没有存在的必要,也没有存在的可能。股份制取代合作制是一种历史的必然。 相似文献