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1.
This research investigates the effect of a luxury hotel's marketing communication strategy on consumers' willingness to book a room. In particular, the article compares two types of communication message: one that mainly highlights the hotel's attention to environmental sustainability and the other that focuses on customer service. The paper tests the hypothesis that a sustainability-focused communication leads to a higher willingness to book a room (compared to the customer service-focused strategy) because it increases consumers' perceptions about the hotel's integrity. Moreover, the study proposes that consumers' dispositional environmental concern magnifies this effect. One online and one realistic field experiment provide empirical evidence for the research hypotheses. This article contributes to the literature on sustainable luxury tourism and hospitality by proposing a novel theoretical framework, grounded in perceived hotel integrity, to explain why consumers might react positively when learning that a luxury hotel is committed to sustainability. 相似文献
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This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
4.
Kyoungsu Kim 《Applied economics letters》2019,26(5):351-357
The price discovery and spillover effect are significant indicators in futures markets. This study examines the price discovery and spillover effects using vector error correction model and generalized autoregressive conditional heteroskedastic for seven types of steel products in Chinese spot and futures markets. The results show that the price discovery exists in all of steel futures market. It is also confirmed that futures prices in all items are mainly leading spot prices via permanent-transitory and information share. In the results of spillover effects, it is found that wire rod, coking coal, coke and silico-manganese have the effects between spot and futures market. In rebar market, there is the spillover effect from spot to futures. This information about futures prices can help the market participants to make decisions when they predict the spot prices. 相似文献
5.
This article presents a conceptual framework for examining the tourism encounter as a geopolitical encounter. In establishing this framework, we identify the theoretical intersection of tourism, geopolitics, and encounter in order to conceptualize how experience reflects and shapes power relations at national, regional, and global scales. We examine three dimensions—long central to tourism analysis—of the geopolitical tourism encounter: temporal encounters, bodily encounters and identity encounters. In doing so, we demonstrate the significance of tourism in the everyday dimensions of geopolitical discourse and practice. This article offers a critical lens through which scholars can theorize the geopolitical drivers and implications of the tourism encounter. 相似文献
6.
The role of tourism is of vital economic importance, particularly for small countries with a privileged geographical location and favourable weather conditions. This paper examines the importance of tourism as a conditioning factor for higher regional growth in Portugal by employing the conditional convergence hypothesis of Barro and Sala-i-Martin, associated with the endogenous growth theory. The panel data estimation approach provides evidence of the positive impact of tourism (through the accommodation capacity) on the growth in per-capita income among the Portuguese regions, increasing the rate of convergence. Therefore, tourism can be considered as an alternative source for stimulating higher regional growth in Portugal, if the supply characteristics of this sector are improved. 相似文献
7.
陕西旅游商品市场问题探析与对策研究 总被引:1,自引:0,他引:1
发展旅游商品对提高区域旅游经济效益具有重要作用。但在陕西旅游产业体系中,购物始终是一个明显的弱项,这制约了陕西旅游经济的持续增长。在系统分析陕西旅游商品市场现存问题的基础上,提出发展陕西旅游商品市场的若干对策。 相似文献
8.
我国入境旅游发展现状、趋势预测及策略分析 总被引:5,自引:0,他引:5
通过对1997—2006年我国旅游服务贸易出口国际市场占有率指数、旅游服务贸易竞争优势指数和显示性比较优势指数的比较,可以看出我国旅游服务贸易国际竞争力尚不强。结合1978—2007我国历年入境旅游人次和外汇收入数据,通过建立时间序列模型,可以对未来五年我国入境旅游发展趋势进行预测。建议根据我国入境旅游消费结构特征,采用从宏观上实行差异化引导等策略。 相似文献
9.
B. Mertens R. Poccard-Chapuis M.-G. Piketty A.-E. Lacques A. Venturieri 《Agricultural Economics》2002,27(3):269-294
The Amazon is the largest tropical forest area on Earth, and has been undergoing rapid deforestation for the last four decades. In the Brazilian Amazon, large‐scale pasture for cattle ranching and soybean production are the main land uses, leading to a yearly deforestation rate of 0.5%. These conversions are mostly located in frontier areas distributed along the so‐called “arc of deforestation”. Within this large zone, various land use change processes are interacting through several modes of land valuation and organisation. From several case studies in the State of Pará (Brazil), the current project aims at analysing how landscape dynamics are related to infrastructure development, ecological conditions, zoning policies and to the evolution and the organisation of the production, consumption and marketing chains of livestock products. This paper presents the results for one test site, the region of São Félix do Xingú, South of Pará This region is the focus of land speculation, cattle expansion, and deforestation. Road construction, investments in electrical energy, financial credit for cattle, and the land reform policies have all fuelled this process. All these factors make this region one of the most dynamic agricultural frontiers in the Brazilian Amazon. The main objective of the paper is to improve our understanding of deforestation processes by crossing spatial analyses and 1ivestock economics.studies, and to characterise the role and impact of various natural and anthropic factors in the location and development of the main types of farmers, and their policy implications. 相似文献
10.
王斌 《湖北经济学院学报》2002,(2)
根据武汉市“十五”规划 ,武汉华中物流中心建设将进入实施阶段 ,它对武汉商贸产业的发展影响深刻 ,从战略层次上构建武汉商贸物流分销体系成为必然 相似文献