双因素理论在客户营销中的应用

文章根据赫茨伯格的双因素理论,将导致客户满意感的因素称为客户激励因素,将导致客户不满意感的因素称为客户保健因素.通过对客户需要和客户购买心理的分析,总结了客户保健因素和客户激励因素的识别方法,并指出企业应当如何在客户营销中有效的实施客户保健和客户激励.     

Time Inhomogeneous Multiple Volatility Modeling

Price variations at speculative markets exhibit positive autocorrelationand cross correlation. Due to large parameter spaces necessaryfor joint modeling of variances and covariances, multivariateparametric volatility models become easily intractable in practice.We propose an adaptive procedure that identifies periods ofsecond-order homogeneity for each moment in time. To overcomethe high dimensionality of the problem we transform the multivariateseries into a set of univariate processes. We discuss thoroughlythe implementation of the adaptive technique. Theoretical andMonte Carlo results are given. We provide two applications ofthe new method. For a bivariate exchange rate series we comparethe multivariate GARCH approach with our method and find thelatter to be more in line with the underlying assumption ofindependently distributed innovations. Analyzing a 23-dimensionalvector of asset returns we underscore the case for adaptivemodeling in high-dimensional systems.     

基于递归对角神经网络自适应均衡算法的研究

阐述了神经网络自适应均衡算法的基本原理,提出了一种基于递归对角神经网络的自适应均衡算法,推导了算法的迭代公式,进行了计算机仿真。结果表明,随着传输信号信噪比的增加,稳态剩余误差减小,误码率降低。     

技术创新中的隐性知识及其流转

技术创新中存在大量的隐性知识,这些隐性知识对企业技术创新活动的绩效与成败起着关键作用。探讨了技术创新活动中隐性知识的表现形式、分布及其特点,利用心理期望理论分析了技术创新中隐性知识的流转机理与途径。     

中国通货膨胀成因的实证分析

通过对可能影响我国通货膨胀的因素,包括经济增长、货币供应量、居民消费水平和工资的格兰杰因果分析和自回归分布滞后模型的拟合,可知我国通货膨胀和货币供应量、居民预期有密切关系,而和其他因素没有显著关系.     

A resilience-based framework for evaluating adaptive co-management: Linking ecology, economics and society in a complex world

Adaptive co-management brings together collaborative and adaptive approaches in pursuit of sustainable resource use and social-ecological resilience. Enthusiasm for this management approach, however, is countered by recent critiques regarding outcomes. A lack of evidence from consistent evaluation of adaptive co-management further exacerbates this situation. This paper revisits the issue of evaluation in natural resource management and recasts it in light of complex adaptive systems thinking. An evaluative framework for adaptive co-management is developed which directs attention toward three broad components: ecosystem conditions, livelihood outcomes and process and institutional conditions. Scale-specific parameters are offered for each component to facilitate systematic learning from experience and encourage cross-site comparisons. Conclusions highlight the importance of systematically incorporating evaluation into the adaptive co-management process and recognize the challenge for resource agencies and researchers to shift from a conventional to a complex adaptive system perspective.     

埃尔斯伯格悖论评析

主观期望效用理论认为个体的概率分布可以由行为的偏好导出,并且理性人的行为选择应该遵循主观期望效用理论,但是,埃尔斯伯格悖论显示了没有一个主观的概率测度,而且实际行为的选择并不总是和该理论的结果相一致。因此,围绕埃尔斯伯格悖论,展开了行为决策理论应该是规范的还是描述的争论。     

公众期望与会计信息真实性的关联分析

公众对会计的期望与对会计行为的认识之间存在期望差距,基于不同期望水平对会计信息失真现象所作的分类揭示了会计信息真实性的内涵。通过公众期望与会计信息真实性的关联分析可以发现,加强公众与会计界的沟通理解以及强化会计信息失真的治理,是解决会计信息真实性问题的有效途径。     

基于复杂性科学观的区域创新网络研究

复杂性科学打破了新古典经济学的简单性、稳定性和线性的均衡范式,开创了一种建立在复杂性、动态性和非线性基础上的演化范式。区域创新网络由于具有非线性、动态性和不可逆性等特征,更适合纳入到复杂性科学的范式中来研究。根据区域创新网络的复杂性特征,归纳出其实质上是一种复杂性适应系统,进而运用复杂性科学对其进行了阐释,最后得出了基于高新区培育和发展区域创新网络的几点启示。