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1.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
2.
Institutional maintenance work refers to actors’ deliberate effort to maintain an institution. This paper examines how actors use authentication, i.e., the relational constitution of an artefact as original or as a genuine expression of a particular type, style or person, to accomplish institutional maintenance work. We investigated contemporary adjustments to six listed buildings. These works were undertaken to keep these buildings functional while at the same time protecting their listing; by doing so they contributed to maintain the institution of Architectural Heritage. Our analysis identifies three forms of authentication: material consolidation, crafts mobilization and character enhancement. We elaborate on each of them and explain their institutional underpinnings and outcomes. The paper concludes with an articulation of authentication as a potent form of institutional maintenance work. Taking its starting point in materiality, authentication is a relational practice that helps maintain institutions relying on irreplaceable artefacts for their maintenance. 相似文献
3.
Trevor Davies Roger Elmer 《International Journal of Technology and Design Education》2001,11(2):163-180
The paper introduces the highly problematic nature of modelling in design and technology education and examines the relationship
between cognitive and concrete modelling. Its aim is to gain insight into what learners do, rather than what others say they
ought to do in their learning activities. The variety of purposes that educators have for learners’ modelling are discussed
through examining the contested curriculum justification for design and technology education itself. The paper proposes that
learners’ modelling cannot be extracted from the social milieu in which they act and it provides some insights of these social
influences through the analysis of two case studies. Their settings are a girls’ secondary school and a college of higher
education. Each case study is presented independently but organised with a common format to consider a) the impact of assessment
on learning intentions and outcomes; b) cultural influences on learning and modelling; c) social influences on learning and
modelling. A discussion of the emergent themes considers implications for teachers.
This revised version was published online in July 2006 with corrections to the Cover Date. 相似文献
4.
从企业再造理论产生的背景和东北老工业基地的实际情况来看,在振兴东北老工业基地的实践中应贯彻企业再造思想.要以企业再造思想为指导,把整个东北地区看做一个大组织,搞好地区的文化建设;要从企业再造理论的精神实质出发,建立新的完善的市场机制;要坚持企业再造思想所强调的三个核心原则,搞好东北地区的行政改革. 相似文献
5.
Ma Chun-Chieh 《美中经济评论(英文版)》2008,7(10):27-32
Based on the unique historical site culture assets, series of culture activities and constructions are held by Taiwan municipal government positively in recent years to raise local strength. Though the city landscape of Taiwan is far away from the traditional one, the comparison and analysis of foundation of cultural industry and the situation of cultural participation should be carried on to find out the real issues in Taiwan's cultural industry and cultural marketing so as to strengthen the ability of local development. This study finds out the resources of culture administration and the social participation in hope for clearing up the matters of Taiwan's cultural industry development, avoiding type Ⅲ errors, and giving suggestions. 相似文献
6.
汪顺来 《安徽工业大学学报(社会科学版)》2007,24(4):82-83
文化差异对学生的外语学习尤其是写作影响很大。文化差异对篇章结构、语句结构、措词和修辞都产生影响。 相似文献
7.
李振宇 《沈阳工程学院学报(社会科学版)》2003,42(3):104-105
发展先进文化在发展社会主义市场经济中具有重要作用 ,它对于市场机制的建立具有促进作用 ,对市场经济具有文化制约作用 ,此外 ,文化是社会生产力 ,发展先进文化对市场经济的发展具有要素性作用。 相似文献
8.
上海商职院坚持创新领导观念,抢抓发展机遇;坚持创新培养措施,提升教师素质;坚持创新管理制度,凝聚发展能量,推动学院办学条件根本改变、办学规模迅速扩展、办学特色日益鲜明、办学质量和效益稳步提高、文明程度显著增强,荣获上海市“文明单位”称号。 相似文献
9.
王晓萌 《黄石理工学院学报》2004,20(5):47-50
精神文明建设是社会主义的重要特征,其直接目的是为了全面提高人的素质,发展和推广科学技术,为物质文明的发展提供精神动力、智力支持和思想政治保证,从而推动生产力的发展。因此,精神文明建设也是解放和发展生产力。 相似文献
10.
论遗产型目的地营销--以四川省乐山市为例 总被引:13,自引:4,他引:9
旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局,并逐渐形成多样化的专业细分市场。本文以乐山市为例,分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制,指出了该遗产型目的的地营销的发展趋势。 相似文献