The impact of airline internal branding on work outcomes using job satisfaction as a mediator

Within the context of the airline industry, this study offers an integrated approach measuring the effects of internal brand communication, brand-centered training, transformational leadership, brand ideology, and internal brand communities on job satisfaction and work outcomes. It further explores the role of job satisfaction as a mediator between internal branding and work outcomes. Following an analysis of 485 responses, we find that leadership, ideology, and communities positively influence job satisfaction, which in turn affects intention-to-stay, team performance, and brand commitment. Job satisfaction is also found to mediate the relationships between internal branding (i.e., transformational leadership, brand ideology, and internal brand communities) and work outcomes. These findings highlight that appropriate branding strategies can enhance airline development through employee satisfaction.     

A political ideology lens on social entrepreneurship motivations

ABSTRACT

The traditional literature regarding social entrepreneurship does not question the political dimension. On the contrary, it tends to de-politicize societal issues. A growing number of researchers underline how this perspective cannot address the complexity and the dialogical nature of social entrepreneurship. However, while there may be a case for incorporating a political perspective, there is currently no conceptual framework to systematically inform an empirical exploration of the role played by the political vision of entrepreneurs. In this paper, we use the concept of political ideology to offer a solid framework to show how politics can shape social entrepreneurs’ motivations. More precisely we identify three political profiles – anti-statist, reformist and neoliberal – which shape the motives to engage in social entrepreneurship. We take an embedded case study approach of 17 social entrepreneurs involved in a social innovation boot camp and reveal the existence of both, left and right-wing approaches in social entrepreneurship.     

两合计划:从政府需要角度透视其职能转变

立足政府需要,从侧面对当前政府职能转变过程进行分析和探讨,希望以政府本身作为理性实体的运作为基础,对该问题进行解释。     

工作本位学习理论的系统分析

工作本位学习是基于从学校到工作岗位(school-to-work)的理念下提出来的,试图整合学习策略和工作实践,促进学习者的学习,以更好适应工作的需要。工作本位课程理论是在上述理念基础上开发出来的,对我国高职教育提供有益的启示。     

高职《商品学》课程教学改革探索

在高职教学中,课程教学是教学活动的基础,改革传统的课程体系和教学方法,是体现高职教学特点和实现专业人才培养目标的关键。本文通过对连锁经营管理专业中《商品学》课程教学改革的研究与实践,构建了课程的培养目标和课程体系,提出了课程教学组织实施和考试模式改革的具体办法。     

Can Business Ethics be Trained? A Study of the Ethical Decision-making Process in Business Students

The purpose of this paper is to examine the various guidelines presented in the literature for instituting an ethics curriculum and to empirically study their effectiveness. Three questions are addressed concerning the trainability of ethics material and the proper integration and implementation of an ethics curriculum. An empirical study then tested the effect of ethics training on moral awareness and reasoning. The sample consisted of two business classes, one exposed to additional ethics curriculum (experimental), and one not exposed (control). For the experimental group, ethics exercises and discussion relevant to each topic were completed. Findings suggested gender differences such that, relative to other groups, women in the experimental group showed significantly improved moral awareness and decision-making processes. An explanation of the underlying cognitive processes is presented to explain the gender effect.     

Why I am a Psychology Major: An Empirical Analysis of Student Motivations

The underlying “architecture of the decision to pursue a degree in psychology was quantified using the Method of Sorting technique to identifying the critical issues necessary to make this choice. Multidimentsional scaling procedures were employed to construct a three-dimensional map representing the relationships between reasons for selecting psychology as a major. Freshman and senior psychology majors (N = 165) from a regional university and a large research-based institution rated the relative importance of items in their decision-making process. Hierarchical clustering procedures revealed seven different groups of students. Although significant differences associated with class standing were not found, institutional affiliation did influence cluster composition. Reflecting local emphases, students at the regional institution had a greater interest in Counseling Psychology, whereas those at the research-based school focused on Clinical Psychology. This semantic map and the associated item clusters arising from psychology student data provides an empirical basis for, amongst other things, course selection, faculty-initiated program design or revision, strategic niche marketing, and student retention.     

共享环境:一种微环境类型与设计观念

本文提出了一个新的环境概念——共享环境，从活跃的微环境实例入手，通过分析、归纳，提出共享环境的定义，认为它是人工环境的一种类型。作为一种过渡与联系的空间，它具有开放性、易接近性、公共性、非确定性，也有着一定的空间规模；同时它也是诱发和容纳公众自发性随机活动的场所，为多层次使用者共享，有社会化的属性。     

正确处理马克思主义政治经济学与西方经济学的关系,巩固马克思主义在意识形态领域的指导地位

在实行改革开放和社会主义市场经济的形势下,面临着坚持和巩固马克思主义政治经济学在经济科学中的指导地位和正确处理马克思主义政治经济学与现代西方经济学的关系的问题,本文认为,为处理好二者之间的关系,首先应当划清它们的原则区别和界限,只有这样,才能明确应该坚持什么,反对什么,借鉴什么,才能理解为什么在经济学教学中理论基础课不能实行双轨制,也谈不上马克思主义政治经济学与现代西方经济学二者相互融合。     

意识形态理论与媒介传播的"真实性"研究

“真实性”是媒介传播中的重要范畴，也是当前学界和业界许多争论的核心问题之一。该文从意识形态的视角，结合媒介传播的特性，从三个方面对媒介传播的“真实性”进行了深入的讨论。第一，“个人观点不代表本台（报）”；第二，“诗人的尖塔高出党派的阁楼”；第三，媒介功能——中国特色的媒介传播的真实。