Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

Commemorating the 50‐Year Anniversary of Ball and Brown (1968): The Evolution of Capital Market Research over the Past 50 Years

We commemorate the 50th anniversary of Ball and Brown [1968] by chronicling its impact on capital market research in accounting. We trace the evolution of various research paths that post–Ball and Brown [1968] researchers took as they sought to build on the foundation laid by Ball and Brown [1968] to create a body of research on the usefulness, timeliness, and other properties of accounting numbers. We discuss how those paths often link back to the groundwork laid and questions originally posed in Ball and Brown [1968].     

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

精品课程建设漫谈

精品课程要求具有一流教师队伍、一流教学内容、一流教学方法、一流教材、一流放学管理等特点。精品课程建设，就是以现代教育思想为先导，以建设相应层次的、具有较强针对性和适用性的优秀教材为核心，以提高师资队伍素质为前提，以教学内容现代化为基础，以现代信息技术手段为平台，以科学的管理体制为保障。是集观念、师资、内容、技术、方法、制度于一身的整体建设。     

教育产权概念解析

文章在分析教育产权客观存在的基础上,对教育产权的含义和内容进行了分析。文章认为,教育产权是参与教育活动的组织和个人围绕教育财产而形成的一组权利关系。从内容上看,教育产权是包括对教育财产的狭义所有权或归属权、占有权、使用权、收益权,以及处分权在内的权利集合。     

西方现代股利政策理论及实证研究回顾

本文对西方现代公司股利政策方面的理论和实证研究进行了一个综合性的回顾和分析。其中包括主流的股利行为模型、股利的信息内涵、代理成本、追随者效应,也包括国内研究中较少涉及的债务约束、声誉学说、成长机会和交易成本问题,以期对国内相对落后的股利政策研究和随意性较强的股利政策制定带来一定的借鉴意义。     

试论新课程改革背景下教育观念的更新与变革

教育观念的更新和变革，是课程改革顺利进行的必要前提和关键所在。要牢固树立“以人为本”的教育理念，以突出素质教育的全体性、全面性、主体性。教学过程要实现从单向信息传递向师生交往互动的变革、从单纯的知识灌输向学生认知建构的变革、从单纯应试向促进学生可持续发展的变革。教师必须形成新的角色意识，做学生学习的指导者、做教学的研究者和终身学习的示范者。同时，新课程改革还要求开展学习方式的革命。     

国家助学贷款：问题与建议

1996年高校招生实行并轨 ,高等教育收费制度的改革已日趋明朗 ,随着扩大招生、收费制度的改革 ,迎面而来的是逐年增多的贫困生 ,为了扩大教育消费、为了不让贫困生辍学 ,政府出台了国家助学贷款政策。实施几年来 ,显现出诸多问题 ,给全面落实带来了困难。目前国家助学贷款在重点院校进展顺利 ,而在普通院校及中小型院校进展缓慢 ,必须加以研究与解决     

试析大学生的综合素质培养

本文介绍了提高大学生综合素质的重要性和迫切性 ,通过分析当今教育存在的某些问题 ,提出就提高学生综合素质所应采取的改革的几点建议。     

Force and Influence in Content Analysis: The Production of New Social Knowledge

We examine the two traditions of content analysis: the first in which one substitutes words of a text with categories, and the second in which one looks for clusters of words that may refer to a theme. In the first tradition, preexisting dictionary categories give meaning to the words; in the second, meaning comes after the fact. Preexisting dictionary categories (the substitution model) are calibrated instruments applied within experimental designs that leave no space for doubt; meanwhile, the ability of the correlational model to conjure up complex themes from fragments of a text yields no unique solution. These differences have bearings on the production of new social knowledge. We expound on the epistemological foundations of the two traditions of interpretation and draw from them decision rules upon which one may rely for choosing among appropriate content-analytic tactics. Two reasons make this essay timely and critical: (1) the increasing variety of new content-analyticsoftware for particular purposes and (2) the almost exclusive focusing on software and technology at the expense of adjusting the choice of the software to the nature of the text. Two studies, one in historiometry, the other in autobiography, illustrate the liabilities and benefits of the two models of content analysis.