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1.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
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《Business Horizons》2019,62(5):625-635
Recent research has developed an in-depth understanding of how workers change their jobs on their own to improve their performance and well-being, a process called job crafting. This research suggests that managers, coworkers, and organizations need a better understanding of how to manage job crafting to capitalize on its benefits and reduce costs. This article will help organizations diagnose the occurrence of job crafting, recognize the differences between goal-oriented approaches to job crafting as opposed to withdrawal-oriented avoidance job crafting, and identify the seven specific types of job crafting: work role expansion, social expansion, work role reduction, work organization, adoption, metacognition, and withdrawal. We conclude with recommendations for managers, coworkers, and organizations on how to diagnose and manage job crafting. 相似文献
5.
当前小体积远端射频单元(Remote Radio Unit,RRU)主要是皮站级别的Pico-RRU,其重量和体积仍然难以满足掌上型的要求。为此,采用高集成度的AD9361芯片来实现长期演进(Long Term Evolution,LTE)宽带收发信机功能,配合时钟同步模块、放大器模块和控制接口电路等一起构建低成本的掌上型RRU。主要解决了基于AD9516的时钟同步、低相位噪声设计和高灵敏度接收机设计三个技术难点,成功实现了掌上型、高性能、低成本的设计目标。整个RRU样机尺寸为18 cm×10 cm×2 cm,质量约500 g,量产成本千元以内。测试表明,该RRU下行误差向量幅度(Error Vector Magnitude,EVM)小于3%,优于3GPP要求的8%;10 MHz带宽时上行接收机灵敏度优于3GPP要求的-93.5 dBm。 相似文献
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Calvyn Potgieter 《International Journal of Technology and Design Education》2004,14(3):205-218
In this article the impact of technology education, as a new learning area (subject) in the curriculum, on in-service teacher
education in South Africa is described in order to ascertain the extent of the impact. The research on which this article
is based draws on a variety of experiences and observations in the field at grassroots level (in particular an outreach project
in rural communities). The envisaged impact of technology education on South African schools, communities, teacher educators
and teachers, the range of in-service teacher education that is required, and the impacts in urban and rural areas are discussed.
Finally a number of concluding remarks are made about the extent of the impact of the inclusion of technology education in
the new National Curriculum Statement and whether the situation has changed since the implementation of a pilot technology
education project in 1998.
This revised version was published online in July 2006 with corrections to the Cover Date. 相似文献
8.
潘玲 《广东经济管理学院学报》2004,19(3):47-50
企业激励机制系统的设计必须以产权清晰、资本市场的发展为前提,系统模型的设计者应该是具有专业知识的专门机构,在指标设计中必须处理好数量测度与非数量测度、短期指标与长期指标、静态指标与动态指标之间的关系. 相似文献
9.
工业设计人才培养体系的构建和优化 总被引:2,自引:0,他引:2
该文从现代企业的生产方式及工业设计师应具备的基本素质出发,阐述了21世纪工业设计专业人才的培养体系和培养模式及其特点,构建了培养工业设计应用型人才的课程体系。 相似文献
10.
Maximum efforts in contests with asymmetric valuations 总被引:1,自引:0,他引:1
Efforts may be reduced when players with different valuations participate in a contest. This paper considers the problem of designing a contest to elicit maximum aggregate effort from players with asymmetric valuations. Optimal designs for different classes of contest technologies are computed and characterized. A value weighted contest is optimal in the concave case. In the unconstrained case, the optimal contest is equivalent to a first price all-pay auction with a reserve price. The optimal design discounts the effort of the high valuation player in order to induce him to compete vigorously. 相似文献