文学研究的绿色新视界:《徐霞客游记》的生态批评价值、旨趣与意义探讨

"能至"、"能言"、"能文",乃旅游的三大境界。"能至"方可"言"、"文"。在旅游体系中,"能至"处于基础地位,"能文"则是最高境界。笔耕,无异于我国明代地理学家与探险家徐霞客生命过程中不可剥离的一种存在形式。值此纪念徐霞客诞辰420周年之际,本文拟从生态批评的角度,根据自身对世界文学长廊中生态文学作品的比较和认识,挖掘与解读《徐霞客游记》体现的创作姿态,以及它在生态保护,唤醒人们的生态意识、生态良心等方面的价值。徐霞客这一作品的丰富性,同时足以促使我们反思我国当代生态文学的发展状况,为整个文学研究提供了新的视角、新的思路和新的方法,从而使作品本身具有更强的生命力。     

基于语料库的纺织类期刊论文引文多视角分析

本研究以纺织类国际期刊论文和CNKI会议论文各8篇,构成微型语料库。论文语言均为英语。用Swales和Bhatia体裁分析理论对语料库进行定量研究、定性分析。数据表明:两语料库引文的词汇语法形式有一定的一致性,但中国作者在嵌入式引文、引述动词的使用和时态的运用方面有着和母语学者不同的选择。结论表明引文作者通过一定的语言形式表达自身的学术身份和对特定学术社团规约的趋向。     

节假日调整方案调查问卷的批评性语篇分析

从批评性语篇分析的视角出发,运用系统功能语言学及语用学的分析方法,对国家发改委在其官方网站上公布的节假日调整方案的调查问卷进行分析,发现调查问卷作为一种商用语篇体裁参与社会实践,在了解民意的同时,更加侧重推销方案,在一定程度上促成了这次节假日调整方案的实施。     

外贸英语还盘函的体裁分析

该文以系统功能语言学家对语篇体裁的研究理论为框架，对外贸英语还盘函进行了体裁分析，具体对还盘函的语境配置及语类结构潜势进行了探讨，以期对中国的专门用途英语教学，特别是外贸英语函电写作教学，有一定的启示与帮助，使学习外贸英语函电写作的学生及初涉进出口业务的商务人士更有效地阅读及拟写英语还盘函。     

A genre-theoretic approach to financial reporting research

A genre is a category of texts marked out by the conventions employed in their production. A genre-theoretic approach draws out the complex, subtle and elusive nature of financial reporting as communication. It provides scope for examining the features of the reporting process that contribute to its complexities and subtleties in a systematic, comprehensive and integrated way, embracing both technical and social dimensions. This paper discusses aspects of genre theory, as employed in discourse analysis, and their application to financial reporting. Relevant features of the approach include financial statement composition as a challenging process; knowing users; an engaged discourse community; situated communication; intertextuality; and structural dynamism. A genre-based approach has a number of implications for financial reporting research, at both methodological and substantive levels, which are explored in the paper, and may ultimately offer the potential for integrating market-based and interdisciplinary work together with the best of the classical tradition.     

论过程-体裁法在商务英语写作中的应用

过程-体裁法有机地整合了过程法和体裁法的优点，与传统写作教学法相比，具有显著的优势，非常适合于商务英语写作教学。     

摘要撰写“标准”新解与翻译探微

针对国内学术期刊英汉摘要写作和翻译中的不足,对比分析了国际标准（ISO）214—1976（E）和国家标准GB6447—1986中的摘要写作规范。结果发现：两“标准”实质上确认了摘要的文体、语篇和体裁特征;国家标准等效地采用了国际标准,“规则”不同源于英汉民族思维差异。汉译英摘要应参照国际标准规范,符合英文表达习惯、保持中英文摘要的基本一致并要与时俱进。要使摘要起到其应有的作用,从“规则”本身人手是关键。     

推源析流话“浙”“常”——“浙西词派”与“常州词派”

该文分析阐述了清代“浙西词派”“常州词派”产生发展的不同时代背景及它们的词学主张,从中看出它们在词学理论上的继承、扬弃及发展关系,说明它们都是一定社会时代的产物,共同为清词的繁荣发展作出了贡献,对过去重视“常州词派”、忽略“浙西词派”研究评价的现象作了一定的纠偏。     

Images and writing in tourist brochures

The scope of the paper is to investigate the role of visual and verbal modes in destination image formation, with a focus on the 2009 ‘Malta, Gozo and Comino’ brochure issued by the Malta Tourism Authority. Discussing brochures as pivotal genres within tourism communication [Antelmi, D., Held, G., & Santulli, F. (2007). Pragmatica della comunicazione turistica. Roma: Editori Riuniti; Calvi, M.V. (2010). Los generos discursivos en la lengua del turismo: Una propuesta de clasificaci?n. Iberica, 19, 9–32; Dann, G. (1996a). The language of tourism. A sociolinguistic perspective. Oxford: CAB International; Francesconi, S. (2007). English for tourism promotion: Italy in British tourism texts. Milano: Hoepli], attention will be paid to specific multimodal framing of the ideational, interpersonal and textual functions [Halliday, M.A.K. (1978). Language as social semiotics. London: Edward Arnold; Halliday, M.A.K., & Hasan, R. (1985). Language, context and text: Aspects of language in a social-semiotic perspective. Oxford: Oxford University Press]. First, the visual text will be addressed, through the observation of participants, perspective, frame, social distance, light and colours [Kress, G., & Van Leeuwen, T. (2006). The grammar of visual design (2nd ed.). London: Routledge]. Assumptions will be then checked and the verbal text will be analysed by means of corpus linguistics and the Wordsmith Tools 5.0 software. Particular attention will be devoted to verbal items like pronouns and adjectives shaping of the three core values of heritage, hospitality and diversity, these last identified as the cornerstone of Malta Brand in internal and external campaigns. The multimodal analysis of the brochure will show that both visual and verbal texts promote the core values. More specifically, these are first communicated through the predominant visual text, then described, clarified, expanded and confirmed through the accompanying verbal text.     

Why is contemporary China still courting concubines? Exploring the reasons for Chinese audiences’ fascination with concubines’ infighting in television dramas

ABSTRACT

This note reports the results of a systematic exploration and evaluation of the reasons underlying the very high popularity among Chinese audiences of a particular television genre featuring infighting between concubines in ancient imperial courts. Self-report questionnaires were completed by 263 respondents to assess the value they perceived to earn from watching this type of drama. Factor analysis identified five categories of experiential value yielded from watching this genre, covering dimensions related to its exquisite visual and audio effects, intriguing plots, and aroused contemplations. Linear regression showed that experiential value positively predicted audience satisfaction with this type of drama and audience satisfaction affected their choice to make it a future leisure activity, despite the potential ban of this genre by the Chinese authorities. The findings suggest that Chinese audiences’ infatuation with dramas featuring concubine infighting expresses a dichotomy of both reflection and inflection of the realities of contemporary social and cultural dynamics, thereby articulating the unique functions of leisure in facilitating this social process.