中外影视广告的故事性比较

中国人是很会讲故事的,但在影视广告中却没能讲出几个让人感动的故事,广告人的讲故事能力被限制在叫卖中了.中国广告中的故事,不是平淡就是生硬,过渡不圆滑,有些假.不像外国影视广告中的故事,很自然,很流畅,有顺理成章的逻辑关系.其原因,一是中国影视媒体上投放广告需要大量资金,所以影视广告被做得很短;二是广告人没有继承讲故事的传统,没有形成讲故事的素质.     

高校大学生感恩教育探讨

该文通过分析高校学生感恩观念缺失的道德心理表现,探讨了高等学校在培养感恩教育中应当发挥的作用及应当采取的途径。     

《搜神记》报恩主题探析

《搜神记》是魏晋南北朝志怪小说的翘楚，虽多“丛残小语”，却又具有自身鲜明的特色，产生了一系列新的故事类型，为后世志怪小说的发展奠定了基础。本文即以《搜神记》中的报恩故事为中心，探析故事中的报恩主角、报恩方式及其这一主题的来源。     

Lifestyle entrepreneurs and their identity construction: A study of the tourism industry

The present study takes issue with the uniform conceptualization of lifestyle entrepreneurs in previous research by drawing on identity theory and life-story interviews with lifestyle entrepreneurs in Norway. This article aims to show how lifestyle entrepreneurs create their entrepreneurial identity and how this identity informs both their entrepreneurial actions in different ways and how they manage the enterprise. On the basis of a narrative understanding of identity this article differentiates between two dimensions of identity construction: (1) socially and culturally embedded versus independent, and (2) flexible versus stable. The main contribution of this study is that embedded or independent and also flexible or stable identity constructions dominate the identity-construction process for individual lifestyle entrepreneurs. On the basis of the latter this article reports four narrative types of lifestyle-entrepreneur identity construction: (1) the modern, (2) the loyal, (3) the freedom-seeking, (4) and the post-modern lifestyle entrepreneur.     

浅谈结构转换层的应用及施工

随着我国经济的持续快速发展,人们对高层建筑的功能要求趋向于多样化、综合化和全面化。于是,带转换层的建筑结构孕育而生,并在近年来得到较为广泛的应用。     

魏晋志怪小说中的人狐之恋

人和狐的婚恋故事作为中国古代文学中一类古老的精怪故事,在中国古代小说史上源远流长,在文学史上占有很重要的地位,在魏晋志怪小说中也占有一席之地。研究人狐之恋的小说,能让我们更好地了解魏晋时期的社会风貌和社会形态。     

The role of customer gratitude in relationship marketing: moderation and model validation

Relationship marketing (RM) theories often emphasize on the role of trust and commitment in affecting seller performance outcomes. We test a recently developed model in a field experiment that demonstrates that RM investments (RMI) generate feelings of gratitude depending on the different types of gratitude leveraging acts and affects purchase intentions. The results confirm the presence of previously untested relationship between trust and purchase intention. The existing model is extended by including the moderating effects of the nature of the medium of communication for the seller–customer interaction (i.e. face-to-face vs. telephonic communication), and the varying intangibility of the purchase context (i.e. product vs. service) on the above relationship. Third, evidence of the moderating influence of certain individual-level cultural value orientations (i.e. good vs. evil, changeable vs. unchangeable and doing vs. being) is found. It is also endeavoured to extend and validate the model to a new culture.     

趣味英语教学法的应用

趣味英语教学法就是在教学过程中运用故事、笑话、和幽默等,激发学生的学习兴趣。它有即景法、关联法、活动法三种模式。在运用过程中,应注意协调师生情感,分清内容主次,同时要慎重选择所使用的材料。     

体验经济下的故事与旅游品牌的关系

在世界经济发展经历了农业经济和工业经济、服务经济并即将迎来体验经济的背景下,故事对旅游品牌的作用凸显,用需求曲线分析揭示了故事对旅游品牌价值的积累和放大效应,对当今旅游品牌竞争具有重大意义,对企业来说等于是拥有了一个可持续发展的竞争优势,对消费者来说,物质和精神的需求都极大地得到了满足。     

Identity work of science-based entrepreneurs in Finland and in Russia

Abstract

This paper investigates the identity work of science-based entrepreneurs in two very different country contexts: Finland and Russia. Building on the literature investigating role identities, we first analyse the identification of individuals with the roles of a scientist and an entrepreneur; and second, how individuals manage the boundary between these two roles. Methodologically, we take a narrative approach, which regards life stories as identity constructions. Our empirical data consist of 23 biographical interviews with science-based entrepreneurs that are inductively analysed. Our findings show that the Russian informants considered being a scientist a salient part of their self-identification, distanced themselves from the role of an entrepreneur, and set discursive boundaries to segment the two roles. For the Finnish informants, identification with the professional roles as a scientist or as an entrepreneur was less salient for the personal identity as they make a clear distinction between ‘what one does’ and ‘who one is’. They also view the two roles as integrated rather than segmented, and have no significant need to justify the border-crossing between them. Our contribution is in demonstrating how science-based entrepreneurs’ identity work is influenced by importance and meanings attached to different work roles, and how these are contextualised.