消费者生活方式与物质主义价值观的相关性研究

本文主要研究生活方式与物质主义价值观的相关关系。基于495位消费者的问卷调查数据，借助因子分析方法，探索出11个生活方式因子，利用这11个因子进行聚类分析，将调查样本划分为5个子市场。随后，用方差分析法分析得出结果：5个子市场在物质主义价值观上有显著性差异，并用最小显著差异法进行两两比较，确认了具有不同生活方式的消费者在物质主义价值观上的差别。     

生活方式、消费者创新性与新产品购买行为的关系

本文在文献研究的基础上归纳出描述和测量生活方式的四个主要维度:时尚意识、领导意识、价格意识和怀旧意识。基于1006位重庆消费者的问卷调查所得数据,检验生活方式、消费者创新性和新产品购买行为三者的关系,发现生活方式能显著地影响消费者创新性,而消费者创新性对新产品购买行为有显著的促进作用,消费者创新性在生活方式与新产品购买行为的关系中起完全中介作用。     

构建与普及理性低碳生活方式——人类文明社会演进的应然逻辑

人类的生活方式是与其社会的文明状态相适应的。原始文明社会中人类的生活方式是“朴素无碳”的,农业文明社会中人类的生活方式是“适应性低碳”的,工业文明社会中人类的生活方式是“发展性高碳”的,而生态文明社会中人类的生活方式应是“理性低碳”的。理性低碳生活方式是人类可持续发展的自我选择,是要在提高生活水平和质量的进程中实现低碳化,是生活方式的革命性发展。构建和普及理性低碳生活方式,需要树立和强化低碳生活理念,实现衣食住行等多方面的低碳化改造;需要全人类的共同努力,各个国家和地区应根据实际情况选择和普及各具特色的理性低碳生活方式;需要各生活主体的协同配合,政府、企业与居民等要全方位地、积极地、广泛地践行理性低碳生活方式。     

Do Community Supported Agriculture programmes encourage change to food lifestyle behaviours and health outcomes? New evidence from shareholders

Community Supported Agriculture (CSA) programmes have recently received attention for their potential to influence food lifestyle behaviours and health outcomes, though studies have mostly drawn from small samples (n?lifestyle behaviours and health outcomes, and assess if the magnitude of changes varies based on respondent characteristics. A detailed survey was distributed to existing shareholders from three midsized CSAs near Lexington, Kentucky, and produced 151 usable responses. Through 20 paired questions, respondents reported on their food lifestyle behaviours and health outcomes both prior to joining a CSA and then after CSA participation. Paired two-sided t-tests assess if paired means are statistically different, and multiple regressions of paired differences on socioeconomic factors, self-reported health, and years of CSA enrolment estimate the effect of respondent characteristics on behaviour change. The results strongly suggest that CSAs have the potential to positively impact shareholders’ food lifestyle behaviours and health outcomes, and that those reporting ‘poor health’ prior to CSA enrolment exhibited the most change overall. These results should be taken as an initial, yet promising, analysis of the impact of CSA participation on shareholder food lifestyle behaviours and health outcomes.     

关于环保低碳节能与技术进步的研究——推节能促低碳经济

低碳经济是一种低能耗、低污染、低排放的经济模式,是人类社会的又一次巨大进步。它的本质是能源利用效率高而且清洁能源结构问题,他的核心是在能源技术方面创新、在制度方面创新和在人类生存发展观念的根本性转变。因为低碳技术能解决因CO2等温室气体过度排放而引起的气候变化生态失衡等大自然问题,也能处理能耗过高、能源短缺、环境污染等高碳经济模式下出现的社会问题。所以低碳技术能够在世界各国流行起来,发展低碳技术能够取得全人类的共识。     

Cross-border leisure mobility styles in the Basque Eurocity

The constitution of Europe has fostered greater human and other mobilities across European borders, however it is not clear whether the border is still actually present in some places or inhibits cross-border mobilities. In this context, a leisure mobilities approach has been used to identify the mobility styles in the Basque Eurocity corridor – a cross-border area between Spain and France. The analysis focuses on leisure mobilities and identifies four different mobility styles based upon leisure orientation variables in terms of values, attitudes and lifestyles; nationality; and socio-demographic characteristics: (1) time-conscious workers, (2) French shoppers, (3) mobile youth and (4) older and less mobile. The results indicate that different leisure orientations and participation levels are highly significant in the constitution of mobility styles, which are usually correlated only with national demographic data. Furthermore, it was identified that a higher identification of mobility constraints was not related to lower levels of participation. Instead, the groups with higher mobility and participation rates raised more awareness of the constraints related to transport and information. Finally, intrapersonal constraints such as age and lack of health showed a greater impact on cross-border mobility, while, unexpectedly, a higher identification of cultural and linguistic constraints was not perceived by participants.     

Mature consumers’ patronage motives and the importance of attributes regarding HMR based on the food-related lifestyles of the upper middle class

The objectives of this study are to explore the food-related lifestyle segments of the mature market, to identify its socio-demographic characteristics, and to investigate the differences in their attitudes toward Home Meal Replacement (HMR). A survey was conducted of adults 55 years of age and older living in Seoul, South Korea. Out of the 600 distributed questionnaires, 361 were retained for final analysis, which is a response rate of 60%. Cluster analysis identified five consumer segments. Significant differences were found among the five segments in terms of socio-demographic characteristics and attitudes toward HMR. This study shows operators of HMR the patronage motives and attributes that each segment values when considering HMR.     

Seasonal Trading and Lifestyle Motivation

ABSTRACT

This article explores relationships between tourism sea-sonality and the lifestyle motivations of small tourism businesses, fundamentally a supply-side perspective of seasonality. Seasonal trading decisions are subject to a number of influences, not all of which are in the operator's control. Drawing from exploratory research undertaken in Scotland, the article argues that for some operators, especially located in rural and peripheral destination areas, lifestyle enterprise can confer a range of benefits, some of which are afforded by operating the business on a seasonal basis. Moreover, seasonal trading was seen to assume a number of distinct roles, reflecting various characteristics of lifestyle operators. Accordingly, public policies that seek to promote seasonal extension based on the premise of local economic development or destination objectives are not necessarily destined to work. This is particularly pertinent if such policies do not recognise the wider supply-side dynamics of seasonal trading and fail to engage with the lifestyle aspirations of the operators themselves.     

湖南省高校女教授生活方式的调查与研究

对湖南省高校女教授的空余时间、生活幸福指数以及焦虑程度等方面的调查,得知大部分高校女教授存在不良生活方式,严重影响女性的身心健康,采取多种方式鼓励她们积极参与到体育健身中以缓解与减轻生活压力,促进妇女体育运动的发展。     

Clustering at the Movies

Weekly box office revenues for approximately 100 successful motion pictures are analyzed by use of a finite mixture regression technique to determine if regular sales patterns emerge. Based on an exponential decay model applied to market share data, four clusters of movies, varying in opening strength and decay rate, are found. Characteristics of the clusters and implications for future research are discussed.