马克思的恋爱观--读马克思给拉法格的信

文章通过分析解读马克思写给拉法格的信，从三个方面向读者介绍了马克思的恋爱观：恋爱上既要慎重又要注意“求爱”方式；物质上既要无私奉献又要考虑必要的生活条件；先完善自己再谈恋爱婚姻。     

新时期文学创作中女性意识确立的尝试

新时期文学在新的历史背景与思想高度下，延续并推进了“五四”文学关于女性命运思索的主题，在作品中表达了对本体生命的张扬，并开始用“分辨”的眼光考察两性在社会、情感、心理和伦理等方面的差异，为女性意识的确立做了观念上的准备和尝试。     

The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model

Abstract

In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand equity and purchase intention. A two stage analysis was done on data collected from 548 respondents through a self administered questionnaire. In the first stage the measurement model was checked for reliability and validity, while in the second one, the strength of the relationships was ascertained in the structural model. The study enables an in-depth understanding of the antecedents of brand equity. It provides valuable theoretical insights on the determinants of brand equity formation. At the same time, it explores the effect of socio demographic variables like gender and usage. Brand love and overall brand equity mediate relationships. This study proposes a new branding model by simultaneously integrating variables that have been previously researched upon; brand love, brand experience, overall brand equity and purchase intention as one comprehensive model. This paper confirms that brand love and brand engagement are second order constructs and important brand mix elements. Brand engagement and brand love relationship is moderated by usage and gender.     

Loving my local business as my neighbor: Religiosity's influence on local business support during a crisis

Many local businesses have and are continuing to struggle as a result of the pandemic crisis due in part to reduced consumer spending. However, the motives behind why some consumers are more supportive than others toward local businesses in such a crisis are not adequately understood. We address this gap in the literature through three experimental studies where we examine how the core consumer value of religiosity explains consumer response to the crisis as consumers seek to act in ways that align with their value system. Study 1 (257 adults from MTurk) shows a positive relationship between religiosity and support for local businesses but only during a pandemic. Study 2 (307 adults from MTurk) shows that this relationship is greatest for local (vs. non-local) businesses, and caring for one's neighbors mediates this effect. Finally, Study 3 (200 adults from MTurk) uses advertising to prime focus on one's neighbors, revealing that a neighbors-focused ad increases local business support to similar levels for consumers of all religiosity levels. Findings build on belief congruence theory with implications for marketing practitioners in the current pandemic crisis and other crises of medical, environmental, and other origins.     

出场与缺席间的困惑——论《青春之歌》中的爱情叙事与革命叙事

从叙事学的角度分析《青春之歌》中李盂瑜即江华的提前出场及长时间缺席，可以看出《青春之歌》中爱情叙事与革命叙事的不同形态及所表现出的叙事裂缝，这也揭示出《青春之歌》的作者杨沫在写作时的矛盾及困惑：到底是让卢嘉川与林道静演绎一场革命时代的完美爱情。还是让江华与林道静完成对革命时代爱情的完美讲述，成为作者给自己设置的一个悖论式问题。     

让学生在爱的激励下成长

重点关注后进生的转化问题,针对后进生的成因及其对应的教育教学策略进行深入研究,谈几点浅显认识与各位同仁切磋。     

论科学发展观视野下的学生工作

目前在我国高校的学生工作中,学生日益增长的发展需求和学校陈旧的学生工作管理模式之间的矛盾是其主要矛盾。然而科学发展观的宗旨是强调人的主体地位和核心地位,这就要求我们必须积极改革创新,利用先进的学生工作理念和科学的学生工作管理模式来解决这一矛盾,充分落实科学发展观。文章主要通过"用爱与智慧引领学生成长"的学生工作理念加以阐述。     

关于进一步做好“情系农民、爱心捐书”活动的思考——以东阳市图书馆为例

"情系农民、爱心捐书"是东阳市实施的文化惠农工程。迄今为止,效果并没有预期那样的显著。为了工作的进一步开展,笔者从部门联动、拓宽思路、有效管理、构建网络等方面,提出了自己的思想和建议。     

文化价值取向与情爱世界

苏曼珠和郁达夫以男女情爱为题材的小说是对中国古典言情小说的继承与超越。自我情感体验的强烈介入,使其情爱小说具有极强的历史感和现实感。同样是基于敏感的心灵对时代的感应,苏曼殊小说中的情爱世界是社会的、伦理的、以婚姻为基础的;而郁达夫的是个人的、心理的、以情欲为基础的,古典言情小说中的“情—礼”矛盾转化为内心的“灵—肉”的冲变。     

大学生婚恋家庭伦理危机及教育对策研究

大学生恋爱、性行为越来越普遍,婚姻问题开始出现,代际矛盾、冲突也非个别现象。这其中存在的价值取向和道德缺失问题,引起社会舆论的广泛关注。对此,高校不可坐视,须有所作为。本文通过调查分析,了解大学生婚恋家庭伦理危机状况;并提出,要因势利导,借助多种途径和渠道,强化婚恋家庭伦理道德教育,促进大学生身心健康成长和社会风尚的良好发展。