Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

Research on brand transgressions has suggested that when a brand is involved in a transgression and perceived as harmful, consumers will punish the brand. The present research seeks to extend this literature by investigating how having a cute brand logo may reduce consumer punishment of a transgressing brand. Across five experimental studies, this research shows that a brand logo with high (vs. low) levels of cuteness associated with a transgressing brand can motivate consumers to protect the brand from harm, thus reducing consumer punishment of that brand. Notably, such motivations to protect the brand are driven by an incremental belief about the brand’s development. Moreover, the cuteness effect is attenuated in the case of repeated transgressions. Theoretical contributions to the literature on cuteness, brand logo, and brand transgression are discussed, as well as practical implications.     

Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

“Going natural”: Black women’s identity project shifts in hair care practices

Hair care, a seemingly mundane consumption practice, is packed with sociocultural meanings and constitutes an important realm of identity work for consumers. Drawing upon existing literature on consumer identity projects, this paper investigates the experiences of urban, Black women in Kenya as they disengage from the normative practice of altering their natural hair texture using chemical straighteners (a practice that conforms to Eurocentric beauty ideals of straight, flowing hair), and adopt the non-normative hair care practice of “going natural,” in which they embrace their natural hair texture and hairstyles. This paper traces the historical, sociocultural, and political events that underpin the normative ideology associated with the identity marker of natural Black hair, and how this ideology influences the women’s “going natural” experience. Findings reveal tensions that emerge in the women’s identity project disengagement and reconstruction process, and how the women navigate their position as they reimagine their embodied identity quest.     

上市公司CEO的监管机制：一个三方博弈视觉的思考

所有权与经营权的分离是现代企业的基本特征,内部人控制问题已成为制约上市公司健康稳定发展的瓶颈因素。本文通过建立一个CEO、董事会和外部监管机构三方之间的博弈模型,强调了监管的重要性;并从完善董事会职能和加强外部监管力度两个方面对上市公司CEO的道德风险之监管提出合理性建议。     

高校隐性德育资源的开发与建设

隐性德育问题是当前德育问题的重要前沿性课题。随着德育学科的科学发展以及教育的现代化趋势,重视并充分利用隐性德育资源促进高校大学生的全面发展,已经成为当前高校德育(或思想政治教育)改革的一个重要趋势。在高校中,隐性德育是相对显性德育而言的,是高校整体德育的有机组成部分,隐性德育资源对学生的发展起到潜移默化的影响和塑造作用。本文从高校隐性德育资源的内涵、开发与建设的原则和途径等方面进行阐述,意在引起对高校隐性德育资源的重视,合理开发和建设。     

新时期加强教师职业道德建设的若干思考

新时期加强都职业道德建设具有重要的意义，要从教师职业特点出发，突出重点，抓住关键环节，搞好教师职业道德教育。     

Constructivist Negotiation Ethics

The success of Discourse Ethics is premised on the discovery and use of shared values. If this is true what type of negotiation style, especially when used in an intercultural setting, is best suited to make use of shared values. Research focusing on moral arguments between Germans and Americans uncovered an array of shared values. But the existence of shared values, by itself, was not an adequate predictor of a negotiation's success. What did prove to be a predictor of success was the use of a Constructivist style of negotiation by both parties.     

刍议"以德治国"的特殊社会功能

本文道德建设探讨了以德治国的社会功能。阐述了“以德治国”的重要性和必要性。     

重拾缺失了的感恩意识：高校德育必须直面的现实

感恩是中华民族几千年的传统美德，是每个人都应该具备的基本道德准则。随着我国社会主义市场经济的快速发展，部分大学生存在感恩意识缺失现象。重拾缺失了的感恩意识对于提升人的精神境界、完善人的生命以及建设和谐社会有着重要意义。     

上市公司利润操纵的经济动机

政府的每一次政策出台都为企业带来了新的生机与动力,但同时也诱导着一些企业进行着利润操 纵,我们应该看到,中国股票市场走过的10年道路中,规范与反规范的争斗从来没有停止过,正是由于 这样,促使我国证券市场不断发展。