多元文化共谋下的当代商贾历史叙事

当代商贾历史小说在多元期待视野下演绎儒商故事、财富神话和国族想象,呈现出多重叙事动机和多重文化内质。这是新兴的商业经济力量表达自身文化和意识形态诉求的结果,也折射出当代商业意识形态与社会主流意识形态、大众意识形态之间博弈且调和共生的局面。     

当下中国社会成功观误区和大学生思想政治教育

当下中国社会成功观误区对大学生成长产生负面影响,应加强对大学生成功观的教育。国家、社会层面应为大学生树立正确的成功观创造良好的社会氛围;大学教育、管理层面应凝聚大学校园各种工作力量对学生进行正确的成功观教育和引导;大学生自身要不断加强各方面的学习,提高明辨是非的能力,确立正确的成功观。     

It’s time to close the experimentation gap in advertising: Confronting myths surrounding ad testing

Marketers know that running experiments is a proven way to improve results and gain competitive advantage against rivals. Despite this knowledge—and the fact that experiments are now easier to conduct than ever before—data shows that marketers consistently under-experiment. In this article, we examine why this gap exists and what can be done to close it. We do so by connecting with senior-level marketing professionals representing seven consumer-facing industries in two phases. First, through a series of interviews, we gain initial understanding of the concerns, challenges, and realities of those working in the industry. Following this phase, we surveyed a larger group to corroborate and extend our initial findings, comparing cases to identify challenges and the strategies used to overcome them. We present our findings as a series of experimentation myths before closing with a broader perspective on how organizations can infuse experimentation into their culture.     

The ‘yawning abyss’ between surface and substance: Organizational life as ‘pseudo-reality’

Organizational scholars have long studied and theorized the apparent divergence of discourse and practice in organizational settings, and how it affects leadership, management, and professional work. In this article, we review this work and connect it to an hitherto unexplored philosophical line of thought from the writings of the late Czech playwright, dissident and president Václav Havel. In 1978, Havel published an essay that discussed the consequences of the disconnect between official discourse, promoted by the communist regime, and the everyday life of Czechoslovak citizens. His ideas about the ‘yawning abyss’ between the two, and the resulting ‘pseudo-reality’, are explored in this article, as food for thought about organizational life in late modern capitalism.     

Tackling age discrimination in employment in Singapore

In a country with an ageing work-force, a decline in the number of new entrants to the labour market and an acute labour shortage, it would be reasonable to assume that employers would encourage older workers to remain in employment for as long as possible. In the case of Singapore, however, private sector employers often retired employees at age 55 and hired younger workers in their place. In many cases older workers re-hired had to accept lower pay and lower grade jobs. In an attempt to tackle this sort of age discrimination in employment, the government passed the Retirement Age Act in 1993. Prior to its enactment, the government urged employers to raise the retirement age voluntarily, but the response was poor, especially in the non-unionized sector. This paper argues that employers resisted the extension of the retirement age because they perceived older workers in stereotypical terms. The main issues which gave rise to the Retirement Age legislation are discussed. So also is the possible impact of the legislation on some HRM practices. The paper also proposes some future directions for research on older workers in Singapore.     

吴越神话传说中的海洋文化精神研究

文章对吴越神话传说做一个大致的梳理,归纳了吴越神话传说集中表现的三大主题即王之德勇、英雄之忠勇、百姓之智勇,认为"崇武尚勇"的鲜明个性是吴越先民所具有的海洋文化精神的集中表现。这说明了吴越民族文化精神最初有着自己独特的源头,但在长期的民族大迁徙和大融合中,吴越民族逐渐加入到中原农耕文化圈的行列,其海洋文化精神的鲜明特征逐渐削弱了。     

Measuring sustainability risks: A rational myth?

The objective of this paper is to investigate the rigorousness and reliability of sustainability rating agencies' evaluation of corporate sustainability risks. Using grounded theory, this study conducts a qualitative analysis of 32 semi‐structured interviews with practitioners involved in this activity and shows the trade‐offs and rational myths underlying this evaluation process. The image of rationality and rigorousness projected by sustainability risk measurements is mostly intended to address the increasing institutional pressures for reliable and comparable information, particularly from institutional investors and socially responsible investment decision makers. Nevertheless, risk analysts face serious challenges due to the lack of reliable information, the unpredictability of sustainability risks, the methodological issues related to the measurement process, and the complexity and context‐dependency of risk assessment. These challenges call into question the official and optimistic rhetoric of rating agencies. This study contributes to the literature on sustainability risks and rational myths in organizations. Managerial implications and avenues for future research are also discussed.