一种飞行器集群管理和任务分离的组网方法

组网是卫星、无人机等飞行器集群实现协同的基础。传统自组织组网技术针对地面随机移动场景设计，不适用于拓扑和传输根据任务变化的飞行器集群场景，为此设计了一种管理与任务分离的组网方法，将网络分为管理面和任务面两个逻辑层面，管理面负责拓扑发现、路由建立、任务规划等基础组网功能，任务面负责任务执行过程中的数据传输功能。管理面和任务面实行不同的组网策略，从而使得网络的传输性能根据管理和任务执行的不同需求进行优化，以减少协议开销及降低传输自干扰。     

The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.     

Predicting Consumer Avoidance of Native Advertising on Social Networking Sites: A Survey of Facebook Users

Abstract

As a result of constant efforts to improve consumers’ online advertising experiences, native advertising has started to gain popularity on social networking sites (SNSs). This survey study examined antecedents of avoidance of native advertising on SNSs and the moderating role of consumer skepticism toward native advertising. Our findings suggest perceived intrusiveness and perceived informative and entertainment advertising value as major antecedents of consumer advertising avoidance. Additionally, the number of brands that consumers are following on SNSs and negative communication among peers on SNSs were found to be factors affecting native advertising avoidance. Finally, consumer skepticism toward native advertising was found to be an important moderating variable in the mechanism of advertising avoidance on SNSs.     

Social Networking the Brand—An Exploration of the Drivers of Brand Image in the South African Beer Market

Social network marketing has risen to the fore as an innovative and cost effective method of reaching a target audience. However, owing to the recentness of this marketing technique, there is little scholarly research in this area, especially in emerging markets. This study considered the impact of interactivity and media richness on brand attitude and brand image in the South African beer market. It also tested whether brand involvement has a moderating effect in this regard. The empirical work was conducted through an electronic survey of Facebook fan page users. The results revealed that interactivity had a positive effect on brand attitude, whilst media richness did not. Brand involvement, tested for a moderating effect on the above relationships, was not found to be significant. As expected, brand attitude was found to be strongly linked to brand image in this context. The findings stress the importance of bidirectional communication in favor of media rich design. This suggests that marketers of beer would be well advised to engage with customers on fan pages in routinely responding to their comments and allowing them to upload suitable content. If consumers feel that they have ‘ownership’ of these pages and are able to have a positive influence on brand evolution, fan pages are likely to yield positive results in social media campaigns.     

Instrumental client relationship development among top-ranking service professionals

Informal client contact forms a crucial part of the daily routine of service professionals, in particular among top-ranking professionals working for consultancy and accountancy firms. In this paper, we investigate how 34 service professionals develop informal client contact, by studying their networking styles. Our study shows many similarities in informal client contact between two groups of service professionals grouped by gender, but we also found subtle differences in what we coin instrumental and expressive relations. Contrary to gender stereotypes, we found that female service professionals tended toward instrumental networking styles, using professionalism and distance and allowing the high quality of their work compensate for network deficits, contingent upon their clients’ gender. Male service professionals drew on expressive relations to develop emotional bonding with their male clients in particular, but nonetheless toward instrumental purposes. Our study contributes to service industries literature by theoretically and empirically establishing the different informal networking styles between top-ranking service professionals, and the role of emotional bonding in particular. In doing so, the paper helps to better understand the intricacies of informal client contact as a critical dimension of the professional services industry.     

The emergence of home-based accommodations in Iran: A study of self-organization

This paper examines the Iranian home-based accommodation sector using the theory of self-organization. With the aim of identifying the sector's organizing principles, interviews were conducted with the accommodation operators, providing 117 statements which were linked based on their key ideas and/or words. Using UCINET6, a network diagram of five organizing principles were identified: collective identity, balanced legitimacy, local embeddedness, mindful market, and networked finance. While the combination of these organizing principles is interpreted within the Iranian context, broad assumptions can be inferred. It is speculated that a collective aiming to organize itself needs to be considerate of its interactions with members of the collective, the authoritative body, the local community, the market, and capital. Additionally, each separate organizing principle might have relevance for small businesses in various industries. The study contributes to the commercial home and home-based accommodation literature while also providing insights into tourism development in Iran. Furthermore, the method used to identify organizing principles is considered novel and can be used with other collectives.     

平安城市监控系统建设中的组网问题

我国平安城市监控系统建设日趋普及,但在建设过程中存在财政投入不足而出现分区建设、分区管理的现象。这使得平安城市监控缺乏统一的管理,给城市安全防范工作带来不便。文章根据不同行业的应用需求及特点,提出监控系统整体解决方法,包括对需求的分析、功能实现的方法等。     

联网型智能通风节能控制系统的设计与实现

文章针对通信基站机房节能降耗的需求,设计并实现了一种联网型的智能通风节能控制系统。系统采集机房内外环境温、湿度实时监测数据,采用智能逻辑算法,控制进风机、出风机和机房空调设备的运行,充分利用机房室内外的温差,依靠大量的空气流通实现室内散热,以达到节能降耗的目的。联网型的设计保证了系统灵活的组网方式,更适合全程控制和集中维护。通过一年多的运行证明,系统能够在保证通信机房设备运行工作环境的同时,大幅降低机房空调的耗电,使设备维护方便、运行稳定,达到了设计目的。     

联网型智能通风节能控制系统的设计与实现

文章针对通信基站机房节能降耗的需求,设计并实现了一种联网型的智能通风节能控制系统。系统采集机房内外环境温、湿度实时监测数据,采用智能逻辑算法,控制进风机、出风机和机房空调设备的运行,充分利用机房室内外的温差,依靠大量的空气流通实现室内散热,以达到节能降耗的目的。联网型的设计保证了系统灵活的组网方式,更适合全程控制和集中维护。通过一年多的运行证明,系统能够在保证通信机房设备运行工作环境的同时,大幅降低机房空调的耗电,使设备维护方便、运行稳定,达到了设计目的。     

数字接入技术及其在电力通信中的应用探讨

信息时代发展的标志就是电力通信工程的不断更新,网络的带宽不再只是网络工程的追求,更多的转向宽带网络的接入技术.数字接入技术,能够高质量的传输语音、远动数据和远方保护等信号,极具发展意义.本文针对,数字接入技术及其在电力通信中的应用进行简单探讨.