How novel actors achieve a positive reputation: A case of prep schools with elite‐level hockey programs

How are novel organizations able to build a positive reputation while attempting to enter into a system with established organizations? To address this, we examined the field of elite‐level amateur hockey. Private Secondary Schools (PSS) are novel in that they offer a nontraditional pathway for players with respect to fielding elite‐level hockey teams. Findings from interviews with PSS with elite‐level hockey programs revealed that PSS highlight their Selection Processes, Player Development Practices, and the enhanced Player Experience in an effort to build a positive reputation. This study contributes to the literature on reputation by showing that novel organizations can build a reputation through highlighting the unique value they add. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

洛学传承对中国古代通俗小说创作倾向的影响

洛学传承大致历经了鼎盛期、衰落期、中兴期、叛逆期和复兴期。其每一阶段的思想精神和理论主张都基本成为当时社会思潮的核心，从而不同程度地影响通俗小说，导致小说创作倾向的嬗变。描述、说明洛学传承对中国古代通俗小说创作倾向嬗变的影响，可见出某些与小说发展、与小说思想发展有关的规律，揭示出理学传统对中国古代小说发展的作用与影响。     

The food neophobia scale and young adults’ intention to eat insect products

In the coming years, the new EU Regulation on Novel Food is likely to facilitate the development of a niche market for insects and insect‐based ingredients in many European countries. In this research, the aim is to explore the relationship between willingness to try (WTT) and behavior of eating insects, where the independent variables are food neophobia, sensory property expectations, and previous consumption. In total, 88 Italian participants took part in the study. The food neophobia scale (FNS) was constructed using 9 of the 10 items from the original FNS, and a Structural Equation Modeling approach was used to test the research hypotheses. The results show that males are more open to trying insects than females, and food neophobia is negatively correlated with the willingness to eat insects. Findings also indicate that the first exposure to insects positively increases consumers’ sensory property expectations. Intention to try is a strong predictor of the behavior of eating insects. People who scored lower on the FNS were more likely to try (intention) and consequently eat insects (behavior). These findings enhance knowledge about factors which could lead to lower levels of negative prejudice and greater willingness to taste edible insects among Western consumers. Finally, some marketing implications are discussed, like the need of information campaigns to emphasize positive sensory attributes of edible insects to increase the WTT this unfamiliar food.     

鞭辟入里的讽刺与敏锐的思辨能力——评王清平的长篇小说《秘书们》

王清平的长篇官场小说《秘书们》饱含哀悯之情,在矛盾中表现秘书的辛酸坚韧、困惑追求、荣耀屈辱,突出秘书的尴尬,表达了秘书们悟到说不出或不敢说的强烈心声,展示运河市党政秘书的众生相。小说以鞭辟入里的讽刺和敏锐的思辨能力再一次引发世人的关注。作家构思奇巧,有意识地加速推进情节的快速发展,适应现代人竞争激烈快节奏的阅读心理,语言特别有味道,很受欢迎。《秘书们》在审美愉悦中唤醒人们的心灵,使人们对尊严、自由更加肃然起敬。     

疫情背景下的中小微企业金融纾困模式

针对新冠病毒肺炎疫情,本课题组对中小微企业的生存压力进行调研,发现85%中小微企业现金流不足支持3个月;各级政府、金融机构的救助政策反应迅速、积极,但惠及效率有待提高;企业现金流救助需要发挥政府平台和产业链群形成的产业平台的作用,助推金融精准纾困中小微企业。建议政府部门短期积极利用两大平台资源,优化中央、地方政府专项纾困基金和支持性贷款、金融扶持资金和优惠贷款的管理模式;中期建立专项中小微企业发展的扶持基金和就业援助计划,推动中小微企业转型升级。     

文化价值取向与情爱世界

苏曼珠和郁达夫以男女情爱为题材的小说是对中国古典言情小说的继承与超越。自我情感体验的强烈介入,使其情爱小说具有极强的历史感和现实感。同样是基于敏感的心灵对时代的感应,苏曼殊小说中的情爱世界是社会的、伦理的、以婚姻为基础的;而郁达夫的是个人的、心理的、以情欲为基础的,古典言情小说中的“情—礼”矛盾转化为内心的“灵—肉”的冲变。     

明代中后期政权运作与亵渎帝王小说创作

兴盛于明代中后期的亵渎帝王的小说创作风气由多层面的机缘促成,但若仅就政权运作层面来讲,除了有最高统治者的行为导向外,当道官员的权力运作、政权运作体系本身的建构状态也是其中的重要因素,此为明代政权集团不同权力阶层共同运作、政权运作体系本身建构坏损共同促成的结果。这些亵渎帝王的小说严重损伤了国家的威严,于朱明王朝的治化是极为不利的。然而若就小说创作发展而言,这有利于小说创作题材的丰富、多元,是值得肯定的。     

基于关系营销理论的国内电子邮件营销的新应用

本文通过分析引入关系营销这一理论,分析电子邮件营销(EDM)的特点以及国内外的发展概况,并通过关系营销的理论提出国内电子邮件营销的新应用,为企业进行电子邮件营销带来新的策略。     

世界杀菌剂开发进展及趋势

综述了近年来世界杀菌剂新品种的开发进展，并介绍了杀菌剂工业发展的一些新特点。     

水平受荷单桩变形内力的新解法

针对水平受荷单桩变形内力的求解提出了一种新解法.根据基地反力系数三参数模型、线弹性地基上的Euler-Bernoulli梁理论和微段平衡条件,建立了以桩身响应表示的状态空间方程组.为了使状态空间方程线性化,将桩均匀化为若干小段,并且假定任一小段上地基反力系数为常数.利用所有桩小段的状态空间方程组、桩顶及桩底处的边界条件、桩段之间的变形内力连续条件和矩阵分析理论,获得了求解水平荷载单桩内力与变形的状态空间解.采用Matlab编制了计算程序,通过特例的解与已有半解析解进行对比来验证解的可靠性.最后,分析了桩底约束条件以及土体参数对桩身响应的影响.计算结果表明：状态空间法是一种易于程序编制、计算精度又易于控制的方法;当桩长较大时,桩底约束条件对桩身响应的影响很小;地基反力系数中的指数以及反映地表处土体抗侧向变形能力的参数对桩身响应的影响很大,不容忽视.