Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

英文科技语篇中的人称"照应"与汉译

照应是语篇衔接研究的一个重要论题,也是英汉科技语篇翻译中不容忽视的问题.人称照应在英语的科技语篇中体现出不同于其他语篇类型的特点.如何解读照应词是翻译过程的关键.译者应该运用汉语偏爱的衔接手段取得与原文异曲同工的效果.     

《笨花》与《棉花垛》乡土叙述的比较——兼及对《铁凝的<笨花>批判》的批判

《笨花》因为和作者早年的《棉花垛》有相似之处而受人非议。《笨花》以乡土叙述的方式描绘了河北农村的风土人情,但是《笨花》中还混杂了多种西方话语,即宗教、女性话语和民族解放话语,这些与乡土社会本应是相抵牾的。然而作者为了塑造乡土社会的和谐风貌,通过对各种话语的挪移,而使它们与乡土叙述的冲突彻底消解,造成了文本张力的缺失。     

论英美新批评理论中文本的突显

在西方传统诗学中,文本只是作为艺术的载体而具有工具性意义,其自身的本性是隐而不现的。英美新批评理论以文本的研究为中心,对传统文艺批评形态起到了颠覆性作用。文本的突显并不是文艺批评理论发展进程中的偶然现象。该文试图从西方美学发展的时代性及其特定的时代主题出发,探讨文艺批评理论中文本突显的必然性,以此来理解英美新批评理论的现代意义。     

In at the deep end: Conducting processual research on organisational change

This article provides a series of reflections on the practice of carrying out processual research on organisational change. At a broad level, some of the main tasks associated with conducting company case studies are described and the benefits of this approach for dealing with complex change data are outlined. At a more specific level, the article addresses three main areas tied to the actual “doing” of processual research. First, the notion of tacit knowledge and “getting your hands dirty” by engaging in ongoing in-depth fieldwork. Second, the design and implementation of a longitudinal case study research programme. Third, the advantages and concerns of combining a range of different data collecting techniques in carrying out processual studies. Overall, the main intention is to provide some useful reflections and practical insights, as well as providing something of the flavour of carrying out this type of research.     

Cost effectiveness of benralizumab for severe,uncontrolled oral corticosteroid–dependent asthma in Sweden

Abstract

Aim: We investigated cost effectiveness of benralizumab vs. standard of care (SOC) plus oral corticosteroids (OCS) for patients with severe, eosinophilic OCS-dependent asthma in Sweden.

Materials and methods: A three-state, cohort-based Markov model of data from three Phase III benralizumab clinical trials (ZONDA [NCT02075255], SIROCCO [NCT01928771], and CALIMA [NCT01914757]) was used to assess the incremental cost-effectiveness ratio of benralizumab vs. SOC plus OCS. Health outcomes were estimated in terms of quality-adjusted life-years (QALYs). The model included costs and disutilities associated with extrapolated OCS-related adverse events. Patients with severe asthma were defined as those receiving OCS ≥5?mg/day.

Results: Benralizumab demonstrated a cost-effectiveness ratio vs. SOC plus OCS of 2018 Swedish Kronor (SEK) 366,855 (€34,127) per QALY gained, based on increases of 1.33 QALYs and SEK 488,742 (€45,344) per patient. Benralizumab treatment costs contributed most to incremental costs. The probability of benralizumab’s being cost-effective with willingness-to-pay (WTP) thresholds between SEK 429,972 (€40,000) and SEK 752,452 (€70,000) ranged from 75% to 99%.

Limitations: Potential limitations of these analyses include the use of combined data from three different clinical trials, a one-way sensitivity analysis that did not include mortality and transition estimates, and Observational & Pragmatic Research Institute (OPRI) data from the UK as a proxy of the Swedish health care system.

Conclusions: The results of these analyses demonstrate that benralizumab has a high probability of being cost-effective compared with SOC plus OCS for a subgroup of patients with severe, eosinophilic asthma receiving regular OCS treatment and may support clinicians, payers and patients in making treatment decisions.     

论诗歌文本的审美张力及其抗译性

含蓄、音韵、形象和意境是诗歌文本固有的美学特质，也是诗歌文本审美张力的表现形式和表现元素。与此同时，其对诗歌文本的翻译也产生了极大的抗译性。译者必须充分调动译语的各种表达方式，最大限度地克服这种抗译性，努力再现原诗的美学特质。     

对中小型建筑企业合同管理的思考

通过对中小型建筑企业合同管理的现状分析，针对建筑企业合同管理存在的主要问题及其原因，提出了包括加强合同教育、优化企业和项目的管理组织结构、完善合同管理制度体系和合同文本体系、建立合同信息管理系统等提高中小犁建筑企业合同管理水平的主要途径。     

Intelligent agents for adaptive security market surveillance

Market surveillance systems have increasingly gained in usage for monitoring trading activities in stock markets to maintain market integrity. Existing systems primarily focus on the numerical analysis of market activity data and generally ignore textual information. To fulfil the requirements of information-based surveillance, a multi-agent-based architecture that uses agent intercommunication and incremental learning mechanisms is proposed to provide a flexible and adaptive inspection process. A prototype system is implemented using the techniques of text mining and rule-based reasoning, among others. Based on experiments in the scalping surveillance scenario, the system can identify target information evidence up to 87.50% of the time and automatically identify 70.59% of cases depending on the constraints on the available information sources. The results of this study indicate that the proposed information surveillance system is effective. This study thus contributes to the market surveillance literature and has significant practical implications.