渠道压缩:中间商该何去何从?

中间商的出现是为了满足生产商和市场对于渠道的需求而产生的。但随着生产商和市场的发展,其对于渠道的需求也在发生着变化。同时外部条件的变化也影响着生产商对渠道的需求。本文从生产商对渠道的需求的角度以及中间商满足需求的能力的角度来分析中间商的发展趋势。     

Unpacking systemic innovation capacity as strategic ambidexterity: How projects dynamically configure capabilities for agricultural innovation

Problems in agriculture and land use are increasingly recognised as complex, uncertain, operating at multiple levels (field to global value chains) and involving social, economic, institutional, and technological change. This has implications for how projects navigate complexity to achieve impact. However, few studies have systematically evaluated how project actors engage with other actors to configure capabilities and resources across multiple levels in agricultural innovation systems (AIS), from the individual to the network, to mobilise and build systemic innovation capacity. An analytical framework conceptualising the nested configuration of capabilities at multiple levels in the AIS is applied to two projects that successfully tackled agricultural and land management problems of differing complexity: (i) improving lamb survival; and (ii) sustainable land management in New Zealand. Findings indicate that innovation capacity constitutes project actors interacting with other AIS actors to configure capabilities and resources at different levels of the AIS in order to leverage positive project path dependencies and break path dependencies that are created by existing and historical capability configurations. Project actors also balance exploiting existing innovation capabilities, as well as using adaptive capability for exploring and creating new capability configurations to respond to emerging circumstances. This implies that projects should have strategic ambidexterity in terms of how they combine exploiting existing and exploring new networks to access, combine, create, or disconnect certain capabilities to address ‘capability voids’ in AIS. This requires support to projects to constantly scrutinise, through reflexive monitoring by dedicated facilitators, specific agriculture and land use policies connected to major sustainable development models (e.g. climate smart agriculture, urban farming, smart farming). The can help assess whether the AIS provides the right mix of capabilities and whether this is adequately supported by innovation policy, to realize transformative policy objectives.     

房地产项目施工阶段的进度控制分析

文章结合工作实践,阐述了房地产项目施工阶段运用计划、组织、指挥、协调、控制等管理职能促进项目管理各项工作的开展,把项目现场管理全过程、全部目标、全部活动纳入计划轨道,使项目管理各项工作可预见、可预控,确保工程顺利完成。     

Destination attachment: Effects on customer satisfaction and cognitive,affective and conative loyalty

Tourists may develop attachment to a destination because of its ability in fulfilling specific goals or activity needs and/or because of its symbolic meaning and thus, attachment could be an important measure of tourist satisfaction and loyalty. Despite its significance, only limited research has been conducted to determine the likely influences of emotional associations or meanings tourists attach to the places they visit on their satisfaction and future behavior. This study therefore explores the role of attachment in predicting satisfactory holiday experiences and destination loyalty. Results of the structural equation modeling show that positive emotional and cognitive bonds with a place could indeed affect an individual's critical assessment of a destination and his/her loyalty to the place. Implications of the study are discussed.     

工程招标暂定价的造价管理

在工程招标时,通常设定暂定价,加强招标暂定价的管理,有利于工程总投资的造价控制。本文简单介绍了招标暂定价的特点和分类,提出了从建设项目招标、施工、竣工结算三个阶段加强暂定价造价管理的具体措施。     

市场竞争、竞争阶段与产业国际竞争力

波特等国外学者普遍认为,一个国家产业内的市场竞争能够提升该产业的国际竞争力,而本文通过我国彩电业的实证研究却得出了与此相反的结论。由此,本文以“竞争阶段”这一概念为基础,提出一个新的分析框架统一了上述两种不同的观点:市场竞争强度与产业国际竞争力之间存在着一个类似于倒U型的关系,最适的竞争强度应该出现在寡头阶段,我国与发达国家产业所处竞争阶段的不同造成了研究结论上的差异。现阶段我国产业多数处于分散型竞争状态,引导形成适度集中的寡头市场结构是有利于提高产业国际竞争力的正确政策选择。     

经济发展阶段划分理论研究述评

经济发展阶段划分理论是经济发展理论研究的重要内容。该理论包括两个基本问题:一是经济发展阶段划分的标准;二是经济发展阶段划分的内容。本文对学术界在这两方面的主要研究成果作了简要评析     

营销学在中国发展的30年回顾:成就与挑战

营销学从国外引进到中国迄今不过30年,在世界营销史上虽属短暂,但这30年已经走过了世界营销百年的风雨历程,为世界营销理论和实践的丰富和发展作出了杰出的贡献,其问经历了引进启蒙、广泛传播、应用深化三个主要阶段,并正在经历新一轮的创新拓展过程.中国营销已经迎来新世纪的挑战,中国将从世界的"生产车间"走向"研发车间"以至"营销车间",中国营销学者任重道远.     

供应商专项投资与感知的合作风险:关系发展阶段与控制机制的调节作用研究

This study examines the dynamic nature of suppliers’ perceived relational risks arising from transaction-specific investments (TSIs) in their relationship with manufacturers, and the moderating effects of contracts and relational norms, during the developmental process of manufacturer-supplier relationship. An empirical study was conducted with data collected from 261 suppliers and manufacturers in the Chinese consumer electronic appliances sector. We found that suppliers’ TSIs have a positive effect on their perceived relational risks, and in different phases of a relationship effect varies significantly. Results of the research also show that both contracts and relational norms have negative moderating effects on the relationship between suppliers’ TSIs and their perceived relational risks, and moderating effects during are different across various phases of a relationship. Translated from Zhongguo Guanli Kexue 中国管理科学 (Chinese Management Science), 2006, 14(1): 30–36     

The economic performance of cities: A Markov-switching approach

This paper examines the determinants of employment growth in metro areas. To obtain growth rates, we use a Markov-switching model that separates a city's growth path into two distinct phases (high and low), each with its own growth rate. The simple average growth rate over some period is, therefore, the weighted average of the high-phase and low-phase growth rates, with the weight being the frequency of the two phases. We estimate the effects of a variety of factors separately for the high-phase and low-phase growth rates. Growth in the high phase is related to both human capital and industry mix, while growth in the low phase is related to industry mix only, specifically, the relative importance of manufacturing. Overall, our results strongly reject the notion that city-level characteristics influence employment growth equally across the phases of the business cycle.