从语用学的角度分析英语广告语言的特点

本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。     

中美邀请言语行为对比研究

邀请言语行为是语言中不可缺少的部分,对于日常交际有着一定的影响;邀请言语行为与民族文化有着密切的联系,体现出不同民族的文化特色,遵循着不同的民族礼貌规范;不了解邀请言语行为的规范及其背后的民族文化,就会导致跨文化交际失误;外语教学中培养学生得体的邀请言语行为能力,可以帮助他们减少语用失误。     

On Teacher Politeness Principles in EFL Classroom

It is proved that teachers' politeness behavior can highly motivate students' learning impulse and improve teaching process. Politeness phenomenon in classroom has been broadly discussed and studied; however, there are still no systematic politeness principles that can be reasonably applied into the teaching process. On the basis of the politeness theories and a case study, this paper tries to seek a more reasonable and more efficient politeness principle in EFL classroom.     

中美非言语交际中的礼貌问题

有关礼貌问题的研究大多注重的是言语交际,往往忽视了非言语交际中的礼貌问题。本文通过对有关中美非言语交际中怎么做才是礼貌的这个问题的探讨,以期能够对人们在中美跨文化交际时有所帮助。     

国际商务谈判中的礼貌策略

在经济全球化的影响下,国际商务谈判日益频繁,礼貌原则无疑是国际商务谈判中一个重要的语用策略,能获得更多的经济利益,且得体的谈吐能使谈判手在对方心目中树立良好的义化素养和职业道德形象。商务谈判过程中谈判手如何正确运用礼貌语言,注意礼貌策略,将会影响谈判的结果。     

拒绝言语行为的礼貌问题研究

由于拒绝言语行为具有潜在的面子威胁性。拒绝言语行为有直接拒绝和间接拒绝。拒绝言语行为的间接性与礼貌之间存在正态关联。社会权力和社会距离也影响对拒绝言语行为的实施。     

从礼貌理论分析中英寒暄语文化起源

随着全球化进程的推进,跨文化交际活动变得愈加频繁与重要。作为社交言语的重要组成部分,寒暄语成为当今社会热门话题,且不同文化有不同寒暄语这一现象已为人熟知。然而虽然在翻译理论研究领域这一现象已被深入讨论,针对该现象在文化起源方面的深入探讨确实少之又少。从礼貌理论角度出发分析中英寒暄语差异的文化原因,并指出中英对于＂脸面＂的不同态度正是差异的决定因素。     

从语用角度解读跨文化交际中的委婉语

委婉语是用温和、含糊和迂回的说法替代粗俗、生硬和直率的说法,其使用受到语境、对象和意图的制约。在跨文化交际中除了文化差异外,结构生成、礼貌原则、场合及对象都是不可缺少的重要因素,是确认委婉语的指称义、辩明含义和意图的重要途径。     

商务英语中的礼貌原则探析

本文以礼貌原则及其理论为基础,分析了积极礼貌策略及消极礼貌策略在商务英语中的具体应用,从而有助于促进国际商务交往活动的顺利进行。     

Commonplaces in Risk Talk: Face Threats and Forms of Interaction

Talk about risk is problematic for interaction; it can involve the speaker or hearer saying things that threaten participants' ‘face’, the ways they want themselves to be seen by others. One way of dealing with these threats to face, and to keep the conversation going, is the use of commonplaces. Commonplaces, generally applicable and generally known arguments, play an important role in interaction, invoking shared, taken‐for‐granted perspectives embedded in familiar roles and everyday practices. They are similar to some of the frames discussed in risk communication, but they focus our attention on rhetoric and interaction rather than cognition. In this paper, I show how commonplaces are used in focus group discussions of public choices involving dangers to life or health. They tend to be used in response to dilemmas, when a speaker is put on the spot, and they tend to lead to other commonplaces. Analysis of commonplaces supports those who argue that studies of public perception of risks and programmes of communication about risks need to be sensitive to the personal interactions, rhetorical strategies, and cultural embeddedness of any risk talk.