双因素理论在客户营销中的应用

文章根据赫茨伯格的双因素理论,将导致客户满意感的因素称为客户激励因素,将导致客户不满意感的因素称为客户保健因素.通过对客户需要和客户购买心理的分析,总结了客户保健因素和客户激励因素的识别方法,并指出企业应当如何在客户营销中有效的实施客户保健和客户激励.     

两合计划:从政府需要角度透视其职能转变

立足政府需要,从侧面对当前政府职能转变过程进行分析和探讨,希望以政府本身作为理性实体的运作为基础,对该问题进行解释。     

论理性消费视角下生态和谐社会的建构

传统的消费观念和消费心理在目前资源和环境日益恶化的奈件下，已经难以为继。如何调整消费心理。进行合理消费已成为当前社会需要解决的重大课题。     

政府在发展高等职业教育中的角色定位思考

高等职业教育是我国高等教育的有机组成部分,政府在发展高等职业教育培训中拥有无可争议的地位,但政府能否对自己的角色加以理性定位却事关高职教育的健康发展。依据中国的具体国情,本文提出政府在高职教育发展中应该扮演催化剂、支持者、激励者和调控者的理性角色。     

Are Housing Price Cycles Driven by Irrational Expectations?

This paper investigates the extent to which condominium apartment prices are set in an efficient asset market. Unlike previous work that focuses on the time-series properties of measures of excess returns, the analysis is framed in terms of the changes in observable house prices over time. More precisely, the paper develops and applies a test of the joint null hypothesis of rational expectations, perfect markets, and no risk premium in the Vancouver condominium apartment market. The empirical results provide significant evidence against the joint null hypothesis. On average, ex post house price changes move in a direction opposite to their rational expectation. This approach offers a methodological advantage over the standard efficiency literature and is shown to provide a more powerful test of market efficiency than conventional return regressions. Another contribution of the paper is to characterize the time-series properties of deviations of condominium prices from those predicted by the risk-neutral rational expectations model, using cointegration and random coefficients techniques. Deviations in house price changes from their (risk-neutral) rational expectations are time varying, stationary, and related to the stage of the real estate price cycle.     

Incentives for voluntary disclosure

Rule l0b-5 of the 1934 Securities and Exchange Act allows investors to sue firms for misrepresentation or omission. Since firms are principal–agent contracts between owners – contract designers – and privately informed managers, owners are the ultimate firms’ voluntary disclosure strategists. We analyze voluntary disclosure equilibrium in a game with two types of owners: expected liquidating dividends motivated (VMO) and expected price motivated (PMO). We find that Rule l0b-5: (i) does not deter misrepresentation and may suppress voluntary disclosure or, (ii) induces some firms to adopt a partial disclosure policy of disclosing only bad news or only good news.     

物流合理配送问题的多阶段建模优化求解方法

简述了现有货物配装问题在实际应用中的缺陷,并针对货物配送问题,提出了多阶段建模优化求解方法,并应用于实例中。实例证明该方法所求得的最优解更具合理性和实际意义。     

技术创新中的隐性知识及其流转

技术创新中存在大量的隐性知识,这些隐性知识对企业技术创新活动的绩效与成败起着关键作用。探讨了技术创新活动中隐性知识的表现形式、分布及其特点,利用心理期望理论分析了技术创新中隐性知识的流转机理与途径。     

人本主义发展观的理论基础和内涵

人本主义发展观与主流经济学的基本理念形成微妙比照，它确立了经济社会发展“以人为本”的理念。人本主义发展观取代传统发展观表征发展观的历史转型，在这个过程中，“人本人”对“经济人”视阈边界的拓展为发展观矫正目标定位提供了理论支持和哲学基础；而发展观转型的深层基础则是人本主义经济理论对人的全面研究，它为人本主义发展观把生态的可持续发展和人的自由发展确立为发展目标提供了强大理论支持。     

中国通货膨胀成因的实证分析

通过对可能影响我国通货膨胀的因素,包括经济增长、货币供应量、居民消费水平和工资的格兰杰因果分析和自回归分布滞后模型的拟合,可知我国通货膨胀和货币供应量、居民预期有密切关系,而和其他因素没有显著关系.