How a powerful audience and audience feedback moderate the relationship between performance-approach orientation and exaggerated self-promotion

Abstract

The drive for employees to perform well may tempt them to practice exaggerated self-promotion tactics. The supposition is that those with a strong performance-approach orientation are especially inclined to do this, but that contextual variables are relevant. In this study, I examined the influence of the combination of two contextual variables (perceived audience power and feedback) on the relationship between performance-approach orientation and exaggerated self-promotion. A sample of 277 employees from two companies participated in the study. I found that the presence of a powerful audience weakened the positive relationship between performance-approach orientation and exaggerated self-promotion if the feedback from that audience was highly salient, and that a powerful audience strengthened this relationship if the salience of this feedback was low.     

大学生求职中自我推销策略

大学生求职的过程,实际上就是一种自我推销的过程。从现代推销视角对大学生求职中的自我推销展开研究,对于帮助、指导和促进大学生就业具有重要的意义。本文研究认为:大学生在求职过程中能否找到一份满意的工作,与其是否善于自我推销有着直接的关系;大学生求职中自我推销要遵循需求第一、互惠互利、诚信为本以及说服诱导四个原则;要掌握精心编制简历、注重仪表仪态、突出个性特色、把握面试技巧、妥善处理异议五个策略。     

高等学校教师自我提升探析

高校教师的自我提升必须从教学和科研这两方面把握。高校教师自我提升有来自内、外两方面的动力;自我提升的发展模式有继承型和创新型;自我提升具有有拓展和深化的特性。自我提升是永无止境的过程,要以德为先并把握好始业的学习,要循序渐进、长期积累。