Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions

Research on brand transgressions has suggested that when a brand is involved in a transgression and perceived as harmful, consumers will punish the brand. The present research seeks to extend this literature by investigating how having a cute brand logo may reduce consumer punishment of a transgressing brand. Across five experimental studies, this research shows that a brand logo with high (vs. low) levels of cuteness associated with a transgressing brand can motivate consumers to protect the brand from harm, thus reducing consumer punishment of that brand. Notably, such motivations to protect the brand are driven by an incremental belief about the brand’s development. Moreover, the cuteness effect is attenuated in the case of repeated transgressions. Theoretical contributions to the literature on cuteness, brand logo, and brand transgression are discussed, as well as practical implications.     

Does justice affect brand advocacy? Online brand advocacy behaviors as a response to hotel customers’ justice perceptions

This study focuses on customers' information-sharing behavior in the context of online brand advocacy behavior regarding hotel brands. We aim to explain hotel customers' online brand advocacy behavior through three-sided justice evaluations (i.e., justice for employees, justice for the self, and global belief in a just world), and their hotel satisfaction. Hypotheses are tested by using survey data acquired from 688 individuals on Amazon's Mechanical Turk (MTurk) through partial least squares structural equation modeling (PLS-SEM). The findings show that customers' perceptions of justice for the self positively affect their hotel satisfaction, perceptions of justice for employees and the global belief in a just world positively affect online brand advocacy behavior, and hotel satisfaction also positively affects online brand advocacy behavior. We expand current research efforts on online brand advocacy research and provide theoretical and managerial implications for the development of marketing and management research and practice.     

ICT Statistics at the New Millennium—Developing Official Statistics—Measuring the Diffusion of ICT and its Impact

The paper gives a short and very rough overview of the ongoing work in the field of statistics relating to the development of information and communication technology (ICT) and its impacts on the economies and on the society as a whole. It introduces three slightly different approaches with different emphasis on describing the emergence and diffusion of ICT and the respective economic and social change. These are termed the indicators approach, the new economy approach and the intellectual capital approach. The paper also discusses the basic requirements for the establishment of a new statistical system, as well as the present obstacles and problems of this work. Finally, some remarks are presented regarding further statistical co-operation in this field.     

Changes in food provision in Russian households experiencing perestroika

The purpose of this article is to describe how households in Novgorod the Great, Russia, deal with food provision in everyday life. The study focuses on changes experienced in food provision and consumption in Russian society, in order to illustrate how households respond to the transformation towards a market economy. The study reflects women's perspective on food provision. Students from Novgorod the Great visited 105 households and asked the women in the household to answer a questionnaire. Results from the study show that in order to cope with changes in society related to economic reforms, Russian households had changed both their food consumption and food production patterns. There was no big difference between urban and rural households. Nearly all of the households were self‐sufficient in the provision of vegetables and potatoes. Many households had a ‘dacha’ (plot), where they produced most of what they needed. Among the changes experienced during recent years (i.e. during the end of the 1990s), a decade after perestroika was initiated, households mentioned the rise in food prices and the decrease of income. Households reported that they consumed less fruit and/or meat. Some households also mentioned that the quality of nourishment had decreased, thereby indicating lower general quality, lower nutrition value, or less healthy foodstuffs.     

论全面推进农村小康社会建设

我国新世纪“全面建设小康社会”的奋斗目标和纲领,是邓小平“小康”思想的进一步丰富和发展。从目前的经济发展和人们生活水平来看,离全面建设小康社会目标最远的主要是农民,全面建设小康社会的重点和难点在农村。在我国农村,全面建设农村小康社会应从政治、经济、文化和可持续发展等方面全面推进。     

论理性消费视角下生态和谐社会的建构

传统的消费观念和消费心理在目前资源和环境日益恶化的奈件下，已经难以为继。如何调整消费心理。进行合理消费已成为当前社会需要解决的重大课题。     

提高我国自主创新能力的思考

本文依据当代经济发达国家经济社会发展经验的总结,并从我国当前全面建设小康社会的客观需要出发,分析了提高自主创新能力在国家经济社会发展战略中的核心地位,提出构建体制基础和科技基础以及营造生态环境,是推行自主创新战略的基本措施。     

论高职院校学生信息素质教育

文章论述了信息素质教育的内涵和对高职院校学生实施信息素质教育的重要性及其措施。     

构建农村和谐社会的思考

构建农村和谐社会,应当树立正确的农民增收观,促进农民持续快速增收,缩小城乡差别;加快农地产权制度改革,解决农地矛盾和纠纷;加快农村基层组织制度和县乡行政改革,解决农村干群矛盾;加快农村教育发展,改进农村教育质量,提高农民素质;加大再造秀美山川工程监管力度,消除工作中存在的不实、不公等因素;加快农村社会保障制度建设,消除农民的后顾之忧.     

论瑞典社会民主党构建和谐社会的探索

瑞典式社会主义和谐社会经历了诞生、发展到成熟的过程。1932年秋社民党通过竞选上台执政,开始功能社会主义福利国家的尝试；1944-1975年是和谐国家建设的全面展开和建成；1982-1990年“保卫福利、重振经济”和谐政策的调整；1990-2000年建设自由与平等基础上相互关联的社会共同体；以2001年1 1月社民党第34次全国代表大会为起点,重建民主的人道的更加和谐的社会主义福利国家。