我国保险条款可读性分析及其通俗化研究

我国保险条款晦涩难懂的问题已经在很大程度上制约了我国保险业的健康发展,本文详细剖析了我国保险条款在文字、内容、形式等方面存在的问题,并从我国实际情况出发,指出了当前我国进行保险条款通俗化的迫切性,提出了我国保险条款通俗化的思路构想.     

湖南省酸雨特征及变化趋势研究

文章简要介绍了我省酸雨形成及发展概况,分析探讨了我省酸雨的主要特征,并通过近5年来的监测资料分析,总结了酸雨的发展变化趋势。     

The behavioural intentions of specialty coffee consumers in South Africa

More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been recognised as a key player in the speciality coffee industry. Emerging market trends in speciality coffee consumption have resulted in a number of changes in consumption patterns, preferences and consumer behaviour. The purpose of this study was to determine the behavioural intention of speciality coffee consumers in South Africa, using the Theory of Planned Behaviour. The data were gathered from a non‐probability sample of 327 respondents, who were selected through a self‐completion online questionnaire. The results indicate that males consume more speciality coffee than females. The majority of respondents consume speciality coffee more than once a day, and foam cappuccinos are consumed most regularly. The results of the stepwise multiple regression analysis demonstrate the utility of the Theory of Planned Behaviour as a conceptual framework for predicting the behavioural intention of speciality coffee consumers. The findings indicate that attitude, subjective norms and perceived behavioural control are important predictors of behavioural intention. Furthermore, perceived behavioural control is the most important factor influencing speciality coffee consumption, and the most influential of the direct measures of the Theory of Planned Behaviour. With the current rise in speciality coffee consumption among South Africans, the Theory of Planned Behaviour framework contributes to understanding those factors which influence regular speciality coffee consumption. It is recommended that marketers and practitioners adapt their offerings to appeal to the specific needs of the growing speciality coffee market in South Africa.     

欠发达地区技术创新的特殊性及其启示

知识经济时代 ,实施技术创新战略是推动西部经济发展的必然和必要选择。欠发达地区技术创新所特有的跨越性、模仿性 (二次创新 )和复杂性说明 ,发展高新技术产业、以高新技术改造传统产业、开展二次创新、营造区域技术创新体系是西部成功实施技术创新战略以推动经济跨越式发展的根本保证     

舟山市普陀区渔民专业合作社规范化建设的探索

渔民专业合作社有别于传统集体渔业经济合作社，是近年发展的新事物。本文结合舟山市普陀区建设规范化专业合作社的现状，阐述了规范建设渔民专业合作社的尝试，指出了规范建设渔民专业合作社的重大意义。     

关于高校旅游专业本科课程设置的几个问题

课程设置的改革是教学改革的核心内容之一，它对培养目标、规格的实现，具有举足轻重的意义。从课程设置的指导思想、课程设置与培养目标的关系、课程设置的多样化等几个方面，对高校旅游专业本科的教学改革进行了探讨。     

加强区域旅游产业服务意识 创新旅游专业人才培养模式

文章根据高职教育人才培养目标的定位以及现有旅游管理专业人才培养的现状,结合区域旅游产业发展的实际需要,从转变教育理念、强化实践教学环节、优化师资结构和建立互赢运行机制等方面,探讨创新高职旅游管理专业人才培养模式的具体措施.     

土木工程专业英语教改实践探讨

专业英语的教学改革,须从学生的实际水平出发,教师应更新教育思想观念,考虑他们的兴趣和学习需求,实现"教和学"良性互动。因此寻求一套可行的土木工程专业英语的教学方法显得尤为重要。本文重点探讨了通过土木工程专业英语特点和教学现状,以及如何更好的完成教学工作。     

Measuring Food Product Differentiation by Quality Ratings: A Cross‐Entropy Analysis of Specialty Coffee e‐Auctions

Food quality ratings can be used for product differentiation and strategic marketing. This article develops a differentiation measure based on the cross‐entropy of two distributions for speciality coffees. It examines whether quality ratings achieve their objectives for speciality coffee supply chains. The estimation, using e‐auctions data, indicates that the quality rating is more informative in the Cup of Excellence (CofE) relative to the Q auction. To determine significance, a statistical test for comparing the information measure across different e‐auctions and segments of the quality rating was developed. The significant difference between the two auctions is not a surprise as the auctions trade coffee lots of different volumes and the quality evaluation is more important in the case of the CofE, with its jury of renowned coffee experts. The total cross‐entropy measure of product differentiation shows that the 100‐point quality rating does not carry the same information content and meaning in the two different e‐auctions and their respective supply chains. The cross‐entropy measure of product differentiation is shown to be a good indicator of the information and the value created throughout the speciality food supply chain.     

高职软件技术专业人才培养模式改革研究

在对软件行业人才需求和高职软件人才培养现状分析的基础上,主要从专业培养定位、课程体系、教学模式、教学模式、教学管理模式、考核方式、校企合作等方面对高职软件技术专业人才培养模式改革进行阐述。