Noise traders,firm-specific uncertainty and technical trading effectiveness

This is the first study to document evidence of technical trading effectiveness at firm level in the Chinese A-share market by investigating the relationship between excess profits of technical trading rules and firm-specific characteristics. Our results reveal that firms with higher excess profits from technical trading have more noise traders and higher institutional ownership and that those firms tend to be growth firms with lower liquidity and higher firm-specific uncertainty. Further analysis shows that the profitability of technical trading rules is unsustainable and the excess profits of the highest technical trading profit quintile portfolio disappear in the following year.     

Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity

Sequels have become a profitable strategy in the U.S. motion picture industry because of their strong name recognition. However, while the established positioning of a sequel may help insulate it from competing firms' advertising messages, its familiarity may cause moviegoers to be more easily satiated with advertising from the sequel. Therefore, this study examines how sequels differ from original concept movies in terms of their ad effectiveness. We focus our analysis on pre-launch periods, given these periods' importance in shaping the financial outcomes of motion pictures. We consider the weekly online search volume of a movie as a measure of consumer interest in it, and thus as an intermediate response to pre-launch advertising. We then develop a model that assumes ad effectiveness can decline, due to copy and repetition wearout, and increase, due to forgetting, over time. We find that copy wearout is greater for original movies, while repetition wearout and forgetting are greater for sequels. These findings suggest that sequels should allocate more in early pre-launch periods and less immediately before release, relative to originals, to maximize pre-launch consumer interest.     

工商管理类专业课程教学质量监控体系研究

课程教学质量是高等学校的生命线，学分制模式下，工商管理类专业课程因其本身固有的特性，课程教学质量的提升在较大程度上依托于一个完善的质量监控体系的有效运作，为此高校要采取措施，在内部构建起课程教学质量的监控体系来确保人才培养质量，从而提高办学水平。     

关于旅游管理专业双语教学的实践与思考

以桂林旅游高等专科学校旅游管理专业专业课程《旅游企业人力资源管理》实施双语教学的实践为个案，分析了该专业实施双语教学所面临的困难，提出了加强双语教学实践的对策和建议。     

基础力学课程教学改革的研究与实践

该文在深入分析基础力学各相关课程相互关系的基础上，认为基础力学课程的改革，应该优化组合备相关课程内容，减少重复内容，形成新的教学体系；应该在教学手段上注意现代化教学手段与传统教学手段的结合，激发学生的学习兴趣，提高课堂的效率；也强调实验环节的重要性，要注重学生动手能力的培养。     

高校女生体育课堂教学的现状及对策

调查发现女生中只有33．97％对体育课有兴趣，原因是：体育意识不成熟、教材存在重复现象、有严重的心理障碍、没有突破传统的教学方法、课外活动缺乏行之有效的组织管理等。应采取的措施有：明确高校体育教育理念、加强思想教育、改革体育教学模式、合理选择教学内容和方法等。     

从功能出发进行对外汉语语法教学的研究与实践

该文系统地总结了作者进行对外汉语语法教学的实践经验——从功能出发进行对外汉语语法教学，具体从三个方面入手：一、语法教学和词汇教学相结合；二、句法结构和语义结构相结合；三、语法知识和语言环境相结合。     

经济管理类专业计算机实践教学平台的搭建

该文以经济管理类专业计算机实践教学硬件和软件平台建设的实例,阐述了经济管理类专业实验室建设过程,给出了该类实验室建设的一种模式,最后提出了在硬件和软件平台建设中的一些建议。     

工商管理学科实验教学体系研究

在追溯工商管理学科实验方法发展历史进程的基础上,分析了工商管理学科4种实验教学模式的特点,系统研究了我国高校工商管理学科实验教学的具体构架。     

经济管理类专业计算机相关课程的设置与开放实验教学的研究

文章根据新形势下经济管理类专业对计算机及相关技术的特殊要求,讨论了计算机相关课程的设置,提出了实验教学改革的想法,即如何构建和管理开放实验室。