Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Does placing a display of complementary condiments (e.g., ketchup, mustard, buns,etc.) next to a display of hamburgers make shoppers more likely to attend to the hamburgers? Prior work has established that in-store marketing strategies play an important role in drawing attention to products in a retail setting. Building on this research, the present study develops a framework to better understand how shoppers in a natural retail environment attend to displays of complementary products, and how this attention transfers to a focal product. The results suggest that assortment complexity of a display positively affects initial attention capture.. Further, initial attention capture leads shoppers to spend longer evaluating the complementary products in the display, which, in turn, increases evaluation and choice of the focal product. As such, our framework indicates that complementary product displays can be effective at increasing attention to and choice of an associated focal product.     

专利技术转让的产权关系研究

随着科学技术的不断创新和提高,专利技术的交易越来越频繁,其交易所占贸易的比重也越来越大。文章指出,在专利技术交易发生前后对被交易技术进行必要的产权研究,理顺交易双方的产权关系,明确交易双方的权利和义务,对于交易双方避免交易错位和发生法律纠纷有着重要的指导意义。     

辐射迁移方程--一个K-辛空间上的正则方程

说明了均匀、轴对称、无源介质是一个K-辛空间上的Hamilton系统，Hamilton函数是系统的守恒量；数值计算辐射强度角分布的合理途径是将辐射迁移方程离散成以离散Hamilton函数为守恒量的有限维K-辛空间上的正则方程，并采用保离散Hamilton函数守恒的K-辛算法数值求解．     

The economics of land transfer and title insurance

In the presence of uncertainty over the title of land (due to fraud or error), a legal system can protect either the current (innocent) owner, or a previous owner who claims title. The predominant system in the United States generally awards title to the latter in the event of legitimate claim. Thus, current owners frequently purchase title insurance to provide indemnification in the event of a loss. In contrast, the Torrens system awards title to the current owner, but provides for indemnification of any legitimate claimants. We evaluate these two systems and argue that if transaction costs are low, both promote efficient assignment of title (according to the Coase Theorem), but if transaction costs are high, the Torrens system is more likely to award title to the party that values it the most (namely, the current possessor).     

日本转移定价税制研究

转移价格是指跨国关联企业之间进行交易时使用的价格。70年代以后，随着日本经济实力的增强，日本企业经营国际化迅猛发展，出现了许多利用国际关联企业转移所得而避税的情况，而日本有关跨国公司转移定价的税制的实施，使这一避税现象得到了了的避免。随着我国加入WTO后外资的更多进入，加强转移定价的管理势在民行，学习发达国家的先进做法，将有助于我们在这方面少走弯路。     

企业信息化过程中知识转移能力研究

考虑到企业信息化建设过程中知识转移的能力具有灰色性和模糊性的特点,传统的分析方法具有很大的局限性。本文采用基于信息熵权值的多层次灰色评价理论,对信息化过程中知识转移的能力的多级指标体系进行综合评判,为企业提供决策以及改进的依据,最后给出运用该方法的一个实例。该方法具有较强的实际应用价值。     

施工项目的成本控制--信誉付款

施工企业的资金大都匮乏，由此对施工项目的管理带来了一定的困堆，同时也带来了一定的风险，如何进行施工项目的成本管理，如何降低施工项目管理的风险一直是施工企业管理者关注的问题。     

建设工程施工专业分包的合同价款支付

以我国现行建设法规为依据，借鉴成熟的国际工程总分包合同体系——FIDIC合同体系，研究我国分包合同文本处理合同价款支付问题的成功与不足，使按照合同控制工程造价，控制质量和进度能真正落到实处。