Are You a Chocolate Lover? An Investigation of the Repurchase Behavior of Chocolate Consumers

This study aimed to understand the factors affecting repurchase behavior of chocolate brands and, consequently, customer retention and acquisition. The study adopted a qualitative, inductive approach using in-depth interviews with 31 Australian consumers. The factors identified in the extant literature as antecedents of customers’ repurchase intention in the chocolate industry, including brand recognition, sales promotion, product price value, variety, taste, texture, size, packaging, and customer satisfaction, were confirmed. The results also indicated that functional value, product selection value, self-gratification value, socialization value, and transactional value were also considered during the consumer decision-making process. Implications for practitioners are provided.     

Perceptions of the benefits of the A3 planner in facilitating project-based learning in accounting education

This paper evaluates ways of instilling project management skills into accounting-based learning by the use of an iterative A3 planner to plan, monitor and review assignment progress. The application of an A3 planner to facilitate a project-based learning (PBL) group assignment in undergraduate accounting education has been critically evaluated in terms of both the student and tutor experience. The study uses a mix of qualitative and quantitative data. Quantitative data assisting exploration of perceptions were collected through 100 undergraduate students. A series of focus group discussions were carried out to investigate students’ engagement and tutors’ teaching experiences regarding the adoption of the A3 planner. The results suggest that the A3 planner promotes active planning and effective management of a PBL group assignment. It makes students’ thought processes more visible thereby facilitating and enhancing the tutoring/mentoring process. Moreover a more interactive and transparent approach by doing assignment via the use of an iterative A3 planner has ensured more feedback points and action based efficiency in the doing approach for learners.     

Social media affordances in entry‐level employees’ socialization: employee agency in the management of their professional impressions and vulnerability during early stages of socialization

This study examined how entry‐level employees interacted with social media during three stages of organizational socialization. They navigated between four different media affordances (persistence, editability, visibility, and association) while experiencing them as both enabling and constraining in different socialization stages. Qualitative interview data analysis revealed during anticipatory socialization, job applicants realized visibility and persistence in relation to institutional and individualized socialization. During encounter, new employees managed personal and professional life boundaries carefully against the association and visibility affordances. Although some participants used both public and enterprise social media for obtaining job‐related information and understanding coworkers and company culture, during metamorphosis, most interviewees adopted passive information seeking strategies and experienced a paradoxical tension between the enabling and constraining affordances of social media. Findings are discussed with regards to employees’ exertion of agency in managing their professional impressions and coping with high levels of uncertainty and vulnerability during early stages of socialization.     

我国企业大学存在的问题及对策

目前国内一些企业有了企业大学,但在筹建和发展过程中还存在许多问题。本文通过分析问题存在的原因,提出了相应的对策以提高我国企业大学的整体水平。     

对科学发展观指导下的高校思想政治教育工作的探讨

科学发展观是推进我国经济社会全面发展的指导思想,也是加强和改进大学生思想政治教育的指导方针。本文通过分析高校思想政治教育存在的普遍问题,提出了在科学发展观指导下的思想政治教育工作的新思路,新途径。     

把握新生的特点加强工作的针对性

新生具有自豪感减退、心态失衡、适应环境的能力差、学习上的盲目性等特点.做好新生工作必须具体分析、因材施教,深入了解、勤于疏导,健全制度、规范管理.     

大学科技园运作模式探讨

本文总结了国内外大学科技园的发展经验,认为在大学科技园发展到一定阶段以后必须及时建立企业化的运作模式。针对我国大学科技园存在的问题,讨论了如何将国外先进经验与我国实际情况结合,构建适应我国国情的大学科技园运作模式。     

对大学生产生重大影响的社会思潮

西方自由主义、拜金主义、享乐主义、个人主义、功利主义等是影响当代大学生思想的主要社会思潮。大学生易受不良思潮影响的原因在于缺乏历史知识,政治理论学习不深入,同时受西方思想文化的长期影响。所以要正确引导学生自觉学习政治理论,系统全面了解社会发展史,树立正确的人生观和价值观。同时网络、影视、报刊等媒体要有一个正确的导向,给大学生成长营造出一个好的成长环境。     

高职学生心理素质现状分析及培养规划

我国高职院校录取分数线低,生源素质较差,自卑心理普遍,学习动力缺乏,人际交往能力不成熟。不成熟的心理素质严重妨碍了他们三年的学习生活和将来的适应就业。本文试图提出一个心理干预的规划蓝图,通过三层次心理辅导干预,致力于学生人格的重塑和未来职业心理素质的培养。     

加强学生心理健康教育信息员队伍的建设

心理健康教育是素质教育的重要组成部分,它在促进学生全面发展的过程中发挥着重要的作用。本文从学生心理健康教育信息员队伍的组成、管理、作用三方面作了归纳性的阐述,强调了学生参与心理健康教育的有效性和必要性。