企业声誉与媒体权威性在证券市场传闻澄清中的作用——关于上市公司应对证券市场传闻的实证研究

发布澄清公告是上市公司应对市场传闻的主要途径。然而,在中国证券市场中,澄清公告却澄而不清,其原因在于某些因素会影响澄清公告的有效性。文章主要围绕信息内容（否认措辞）和信息来源（澄清企业的声誉与传闻媒体的权威性）两类影响因素进行探讨。研究发现,否认措辞将对澄清效果产生影响,并且两者的关系同时受到企业声誉和媒体权威性的调节作用,企业声誉越差,媒体权威性越高,否认措辞对澄清效果的影响越大。研究结论检验了心理学理论在证券市场中的有效性,拓展了金融市场领域的研究范畴,同时为上市公司应对市场传闻提供了新的思路。      

COOPERATION: THE POWER OF A SINGLE WORD? SOME EXPERIMENTAL EVIDENCE ON WORDING AND GENDER EFFECTS IN A GAME OF CHICKEN

Framing has been widely shown to affect decision making. In this paper, we investigate experimentally whether, and to what extent, cooperative behaviour in a Game of Chicken may be impacted by a very basic change in the labelling of the strategies. Our within‐subject experimental design involves two treatments. The only difference between them is that we introduce either a socially‐oriented wording (I cooperate/I do not cooperate) or colours (red/blue) to designate strategies. The level of cooperation appears to be higher in the socially‐oriented context, but only when uncertainty as regards the type of the partner is manipulated, and especially among females.     

The Meanings of ‘Yes’ and ‘No’. An Explanation for the Forbid/Allow Asymmetry

Survey questions worded with the verb ‘forbid’ prove not to elicit opposite answers to equivalent questions worded with the verb ‘allow’ (Rugg 1941). Although ‘forbid’ and ‘allow’ are generally considered each other’s counterparts, respondents rather answer ‘no, not forbid’ than ‘yes, allow’. In order to find out which question is a more valid measure of the underlying attitude, this asymmetry in the answers has to be explained. Experiments show that the asymmetry arises because respondents translate similar attitudes differently into the answering options to forbid/allow questions are equally valid, but the way the attitudes are expressed on the answering scale differs due to the use of ‘forbid’ or ‘allow’. How does this translation process work? The leading hypothesis in forbid/allow research predicts that respondents holding moderate opinions feel that ‘yes forbid’ and ‘yes allow’ are very extreme, causing moderate respondents to prefer answering ‘not forbid’, or ‘not allow’. This article presents the results of 10 experiments investigating the meanings of the answering options to forbid/allow questions. Extreme connotations are shown to only provide part of the explanation for the occurrence of the forbid/allow asymmetry. In order to describe the answering process for forbid/allow questions, well-definedness of meanings proves to be an important additional factor. The meanings of answering options to allow questions are ill-defined compared of those to forbid questions, which causes allow questions to be less homogeneous measures of the underlying attitude than forbid questions.     

中美措辞尺度差异在商务英语中的体现

主要从三个方面介绍了针对不同文化和习俗,商务英语信函的不同措辞尺度。1）商务英语信函的措辞要求;2）一些特殊的商务英语信函类型;3）文化和习俗背景。旨在阐述由于商务英语信函措辞技巧和策略的缺失而造成的问题,以及产生此类问题的缘由。对于商务工作者或英语学习者的认知过程有所助益。     

高校英美报刊选读课程教学管窥

高校英语专业的英美报刊选读课程有助于学生增长知识,开拓视野,了解国内外时事。然而,对于学生如何在该门课程的学习中快速而准确地获得英文报刊的信息从而提升自身的英文能力,已成为教学中亟待解决的问题。该文就英美报刊选读课程的教学以及报刊文体的用词特点进行了论述,并进一步探讨了改进英美报刊选读课程教学的有效途径。     

Reducing Missing Data in Surveys: An Overview of Methods

Although item nonresponse can never be totally prevented, it can be considerably reduced, and thereby provide the researcher with not only more useable data, but also with helpful auxiliary information for a better imputation and adjustment. To achieve this an optimal data collection design is necessary. The optimization of the questionnaire and survey design are the main tools a researcher has to reduce the number of missing data in any such survey. In this contribution a concise typology of missing data patterns and their sources of origin are presented. Based on this typology, the mechanisms responsible for missing data are identified, followed by a discussion on how item nonresponse can be prevented.     

Influences of question wording on levels of support for genetically modified organisms

This paper examines the influences of question wording on consumers’ levels of support for genetically modified organisms (GMOs) in food products. Pairs of questions, offering varied amounts of information on the benefits and risks of GMOs, are posed to consumers in a specific geographic area (Vermont, USA) to ascertain the factors that impact on levels of support for this technology. A multivariate analysis is conducted to examine how knowledge, attitudes, and behavioural intentions affect changes in levels of support. The findings suggest that consumers’ levels of support do vary based on question wording. It is further found that knowledge and behavioural intentions play a consistently significant role in influencing change in support for GMOs. Implications for both consumer advocacy groups and industry groups are discussed.     

语境理解与译文失误

《大学英语(修订本)》教师用书译文中若干处脱离了语境,对原文理解有误,翻译失当,汉语表达欠妥,容易招致误解或有歧义。     

Application of Schema Theory in College English Writing Teaching

写作教学在大学英语教学中占据着重要的地位。针对大学生在英语写作中存在的种种问题,本文试图阐述一种解决方法,即图式理论指导下的英语写作教学方法,说明图式理论对提高大学生英语写作水平的作用和功效。     

A Comparative Study of the Two Versions of Tess of the D'urbervilles

Research on the translation of Tess of the d'Urbervilles has become a heated issue in the academic circle. For us readers, the most famous translators are Zhang Guruo as well as Wu Bing. In the following test, several comparations of the two translation works have discussed in order to make clear of the keys in the translation in this work. On the other hand, this given text has used the way of comparation from the perspective of wording, language feature as well as the expressive way. In this way, we can m...