Hiroshima and Nagasaki in Japanese guidebooks

This study investigates the presentations of Hiroshima and Nagasaki as postwar tourism destinations in a selection of Japanese-language guidebooks. Comparison is made between commonly voiced criticisms of Japanese attitudes toward the two atom-bombed sites and the tourism activities suggested by the publications themselves. An expected presentation emphasizing Japanese suffering as a result of the atom bombs is not found in the guides, but neither is an openness to discussion of the war. The conclusions reached find Hiroshima standing as emblematic of the rebuilding nation as a whole, while Nagasaki remains largely outside of the social and cultural dynamics of postwar Japan.     

The Impact of Host Community on Destination (re)branding: A Case Study of Hiroshima

This paper investigates local groups’ opinions on interpreting a dark heritage site for the promotion of tourism and analyzes their roles in tourism activities, through a case study of Hiroshima, Japan. As the first city suffered nuclear bombing, Hiroshima is a primary tourism destination in Japan but faced the challenge of revitalization. Fieldwork investigation methods, including semi‐structured interviews, were applied. The results suggest that local people hold favorable attitudes toward tourism development. They conduct an alternative approach to rejuvenating Hiroshima by identifying the essence of the place – a cheerful and peaceful city – and incorporating it into tourism events. Copyright © 2013 John Wiley & Sons, Ltd.