浙江省民营企业集群式营销探讨

民营企业集群已成为浙江省区域经济快速发展的主流模式之一。与大型企业、跨国公司一起,已成为参与市场竞争的主角。因此,市场营销理论应用领域已从单个企业营销逐步延伸到民营企业集群式营销。民营企业集群式营销是民营企业集群成长的关键,浙江省民营企业集群的快速发展与其营销管理创新是分不开的。为了提高浙江省民营企业集群营销管理水平,本文着重探讨了浙江省民营企业集群营销战略、策略制定及组织实施问题。     

考虑供给与需求波动性的安全库存定量研究

本文以商业企业和MTS模式下生产企业的安全库存为研究对象,将供给与需求的变动程度作为两个动态指标研究四种不同战略与运营环境下的安全库存模型,并进一步分析了降低安全库存所需的管理杠杆.     

形成新产品批量生产能力的管理思路与实践

本文紧密结合实例,详细阐述了以系统论的思想,应用发展TQM,配以人本论的观念形成新产品批量生产能力的,立体管理思路、内容、应用及效果。     

广东本地服装品牌的市场培育

本地原创品牌的发展塑造需要坚持,也需要本地市场的支持。品牌经营者必须充分了解市场需求,有针对性地进行市场培育,同时结合自身条件进行品牌营销,才能在市场上取胜。文章基于服装品牌消费者层次分析,提出以差异性的品牌推广方式来培育忠诚顾客的若干策略,从而提升原创品牌的市场竞争力。     

浅谈假日经济对中国经济的长期拉动效应

假日经济已成为国民经济的重要组成部分,并在国民经济中发挥着日益重要的作用。但在假日经济的发展过程中,也出现了一系列的负面效应,影响了假日经济的持续发展。文章就如何发挥假日经济的长期拉动效应,提出了相应的对策。     

Bureaucratic integration and regional specialization in China

Fiscal decentralization introduced as part of China's economic reform since 1979 has unleashed strong incentives for China's local governments to pursue economic development, but the same incentives have also led to local protectionist policies inhibiting the process of regional specialization. This paper focuses on the constraints or freedom with which local governments can implement their protectionist policies. Using a panel data of 29 China's regions over the time period of 1985–1997, we find that China's political system of bureaucratic integration (specifically, concurrent appointment of local government officials in the central government) imposes constraints on the local governments from practicing protectionism. We also find that the effectiveness of local protectionist policies is limited by market competition, specifically, competition from foreign-invested firms operating in China and foreign imports. Our results on the role of local protectionism remain robust to controls for the regional variations in the size of the economy and the stage of economic development.     

现代企业财务风险的测定和防范

在市场竞争环境下，现代企业面临的各种风险不断增多，财务风险作为企业特有的风险日益突出，是企业利用融资财务杠杆的直接后果，企业必须重视财务风险的测定和防范，以增强企业财务实力。     

Progressive stress accelerated life tests under finite mixture models

In this paper, progressive stress accelerated life tests are considered when the lifetime of a product under use condition follows a finite mixture of distributions. The experiment is performed when each of the components in the mixture follows a general class of distributions which includes, among others, the Weibull, compound Weibull, power function, Gompertz and compound Gompertz distributions. It is assumed that the scale parameter of each component satisfies the inverse power low, the progressive stress is directly proportional to time and the cumulative exposure model for the effect of changing stress holds. Based on type-I censoring, the maximum likelihood estimates (MLEs) of the parameters under consideration are obtained. A special attention is paid to a mixture of two Rayleigh components. Simulation results are carried out to study the precision of the MLEs and to obtain confidence intervals for the parameters involved.     

A semiparametric GARCH model for foreign exchange volatility

A semiparametric extension of the GJR model (Glosten et al., 1993. Journal of Finance 48, 1779–1801) is proposed for the volatility of foreign exchange returns. Under reasonable assumptions, asymptotic normal distributions are established for the estimators of the model, corroborated by simulation results. When applied to the Deutsche Mark/US Dollar and the Deutsche Mark/British Pound daily returns data, the semiparametric volatility model outperforms the GJR model as well as the more commonly used GARCH(1,1) model in terms of goodness-of-fit, and forecasting, by correcting overgrowth in volatility.     

区分不同收入层次,启动农村消费

目前,消费不足是制约内需扩大和经济高效增长的关键因素。而在消费中,与城镇消费相比,农村消费严重滞后,因此刺激消费的重点在于启动农村消费。制约农村消费需求增长的因素有很多,然而针对不同收入层次的农民,影响其消费的各主要因素存在明显差异。因此,应区分不同收入层次,施以不同对策措施,启动农村消费。