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随着市场竞争的日趋激烈,培育高品质的顾客忠诚逐渐受到理论界和企业界的广泛重视。本文通过对服务企业顾客忠诚的影响因素展开讨论,提出一些服务企业培育顾客忠诚的营销路径。 相似文献
3.
G. H. BURROWS 《Abacus》1994,30(1):50-64
The extent to which allocated common costs should influence business decisions remains controversial in management accounting. In the finance and investment literature this issue is generally ignored or dismissed by appeals to the'incremental' principle. This article presents an historical analysis of allocations in long-run investing and pricing decisions. It is demonstrated that seminal figures in the development of both investment and price theory were conscious of the need for firms to cover common costs and generally favoured some form of allocation. The anti-allocationist position is shown to be of relatively recent origin and to have caused an inconsistency in the management accounting literature in the treatment of common costs. European costing theory is shown to have been consistently allocationist. Evidence of a return in the recent U.S. literature to the older Anglo-American, and continuing European, allocations tradition is presented. 相似文献
4.
The paper examines how hospital cost efficiency has reacted to extensive horizontal integrations of hospitals and rapid growth of managed care in the US health care industry. Cost efficiency is estimated by using panel data approaches to relax the assumptions for the hospital effects imposed in earlier studies. The paper shows that higher managed care penetration over time is associated with greater hospital efficiency, and higher market concentration is positively associated with efficiency when markets are highly competitive or highly concentrated. 相似文献
5.
本文通过对萍乡市排上生猪养殖协会的案例研究,揭示了农民协会在农业产业化经营中的重要作用:一方面发挥了协会统一经营的功能,为分散的农户提供资金、技术和市场等方面的帮助;另一方面又可以有效地调动农户分散经营的积极性,促进农户生产规模的不断壮大。本文对这种模式进行了分析,得出结论:农民协会统分结合经营模式的成功在于借助于组织实现了农户对生产费用和交易费用的节约。 相似文献
6.
We propose a new cost allocation rule for minimum cost spanning tree games. The new rule is a core selection and also satisfies cost monotonicity. We also give characterisation theorems for the new rule as well as the much-studied Bird allocation. We show that the principal difference between these two rules is in terms of their consistency properties. 相似文献
7.
阐述战略成本管理的核心-目标成本,并对其的制定,执行与控制等主要环节做了简要的分析,同时结合企业实际强调实施战略成本管理应从自我评价入手,对各种影响因素进行分析。建立具有中国特色的成本管理新模式。 相似文献
8.
印度股票市场改革的经验与启示 总被引:1,自引:0,他引:1
印度股票市场改革对中国的启示主要在于,作为一个转型经济国家在发展金融市场尤其是股票市场的过程中出现某些消极问题在某种意义上是可以的,关键在于改革者要在既定的约束条件下完善相关的制度和规则,从而引导相关利益主体的行为以实现效率改进,同时在制度移植和模仿方面要注意有关的适用条件,在改革方式上宜快则快。 相似文献
9.
This paper presents a research framework and demonstrates how commitment to a particular course of action might lead to information search that is biased in favour of the chosen alternative. The framework also incorporates accountability as a strategy for mitigating overconfidence and resistance to change.An experiment was conducted to test the predictions of the proposed framework. Results of the experiment indicate that commitment to a particular cost allocation system leads to increased desirability of the chosen system and decreased desirability of the rejected alternative. The results also show that managers who are committed to a particular cost allocation system become too conservative and overconfident in their preferred system, which leads to high resistance to change. These effects, however, were attenuated by making the managers accountable for the negative consequences of their decisions. 相似文献
10.
环境的变化要求相应的成本管理模式发生变革。本文首先分析了环境变化对企业成本管理的影响,之后对作业成本法的管理思想的前提假设进行分析,指出它对于现代企业成本管理的局限性及其产生这些局限性的主要原因。最后,在分析制约理论核心原理的基础上,提出了一种基于制约理论的成本管理模式,试图为研究适应现代企业的成本管理模式提供新的思路。 相似文献