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通过论述认知语言学的基本范畴理论,提出在词汇习得过程中,要重视基本范畴词汇的学习,重视多义词的讲解,重视对隐喻的认识。 相似文献
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Thorsten Hennig-Thurau Mark B. Houston Gianfranco Walsh 《Journal of the Academy of Marketing Science》2006,34(4):559-575
In several product categories, it is typical to release products sequentially to different markets and customer segments.
Conventional knowledge holds that the roles of various product success drivers do not differ significantly across these sequential
channels of distribution. The authors examine sequential distribution channels within the motion picture industry and develop
a model that proposes that such differences exist between a primary (short- and long-term theatrical box office) and a sequential
(video rental) channel. The authors test their model with a sample of 331 motion pictures released in theaters and on video
during 1999–2001 using partial least squares. Results reveal differences in the impact of success factors across channels.
For example, cultural familiarity enhances box office success but relates negatively to video rental success, and distribution
intensity and date of release enhance box office outcomes but have no impact on rental revenues.
Thorsten Hennig-Thurau (tht@medien.uni-weimar.cie) is a professor of marketing and media research at Bauhaus-University of Weimar’s Media School
and Honorary Visiting Professor of Movie Marketing in the Faculty of Management of Cass Business School, City University London.
He has published articles in theJournal of Marketing, theJournal of Service Research, theInternational Journal of Electronic Commerce, theJournal of Interactive Marketing, Psychology & Marketing, and theJournal of Consumer Affairs, among others. He is author of the monograph Relationship Marketing, which has been translated into Chinese. He is member
of the editorial board of three journals and serves as reviewer for theJournal of Marketing andMarketing Science. He has won eight Best Article and Best Paper Awards, including the Overall Best Paper Award of the 2005 American Marketing
Association Summer Educators’ Conference and the 2002JSR Excellence in Service Research Award.
Mark B. Houston (houstonmb@missouri.edu) (PhD, Arizona State University) is the David and Judy O’Neal MBA Professor at the University of
Missouri-Columbia. His research on strategy, interfirm relationships, and innovation has been published in leading journals,
including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of the Academy of Marketing Science, and theJournal of Financial and Quantitative Analysis. He cochaired the 2005 American Marketing Association (AMA) Summer Educators’ Conference and served for two terms as vice
president of the AMA’s Technology and Marketing Special Interest Group.
Gianfranco Walsh (g.walsh@strath.ac.uk) received his MPhil degree from UMIST (England) and PhD (2001) and Habilitation (2004) degrees from
Hanover (Germany). His research focuses on consumer behavior, corporate reputation, and e-commerce. He has presented numerous
papers at international conferences. His work has been published in, among others, theAcademy of Marketing Science Review, the International Journal of Electronic Commerce, theJournal of Consumer Affairs, theJournal of Interactive Marketing, theJournal of Macromarketing, and theJournal of Marketing Management. He is the Chair of Marketing and Electronic Retailing at the Institute for Management, University of Koblenz-Landau. 相似文献
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核心-边缘理论在区域旅游规划中的运用 总被引:83,自引:1,他引:83
核心-边缘理论为区域旅游规划提供了建构区域旅游空间结构系统的认知模型。运用这种空间结构模型,在进行旅游资源的区域整合,景区土地利用功能配置与都会城市旅游圈层构造,以及促进区域旅游联动发展方面可取得满意的实践成果,核心与边缘地区应该是一种平等竞争,优势互补,合作互嬴的空间关系,发展核心,带动边缘,是区域旅游发展的重要战略兴措,发展中地区要注意培育旅游核心区,形成旅游创新活动基地,带动边缘区域发展,壮在整个区域的旅游竞争力。 相似文献
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Maril Capelo Bernal Pedro Araú jo Pinz n Concha lvarez-Dardet Espejo 《Accounting, Business & Financial History》2005,15(2):145-169
This paper analyses the influence exerted by compulsory mechanisms and cognitive and social factors on the adoption and implementation of double-entry bookkeeping. The study focuses on a small, commercial and family owned company located in Spain in the period 1829-1852. As our main conclusion we suggest that the adoption of double-entry bookkeeping in 1851 was influenced more by the managers' self-perception as traders, and the belief (internal and environmental) that the company must employ an accounting method appropriate to its new commercial status, than by State pressures derived from the enactment of a new accounting regulation in 1829. 相似文献
7.
Hae-Kyung Sohn 《Journal of Travel & Tourism Marketing》2017,34(3):341-356
This study investigates the consumer behavior of tourists at duty-free shops who experience different limitations on shopping than do consumers at general shopping malls. The target for sampling was outbound tourists who shopped in two hotel duty-free shops in Seoul, Korea. The final analysis used data from 343 respondents and the results revealed (1) the more positive the emotions felt by tourists, the more impulsive buying behavior occurs; (2) time pressure during shopping reinforces negative emotions, resulting in increased affective impulse buying; and (3) increased shopping involvement directly increases cognitive impulse buying. 相似文献
8.
Economic views held by the general public tend to differ significantly from those of economic experts. Would these differences fade away if people were exposed to some economic instruction? In this article, the authors identify college students' preconceptions about economic issues at the beginning of the semester, verify their persistence throughout the semester, and test whether their beliefs are correlated to course performance. The authors conduct a survey at the beginning and end of the semester on a sample of first-year students taking an economic principles course. They find evidence of preconception persistence and reasoning inconsistencies, pointing to some cognitive biases as a plausible cause. Most students do not integrate the newly learned tools into their thinking process, even if they perform well in tests. 相似文献
9.
The COVID-19 pandemic has caused a crisis in the hotel industry worldwide, but few studies have suggested methods to retain customers. This study proposes hygiene management as a means to minimize the indirect damage from COVID-19 to the hotel industry. It identifies perceived hygiene attributes and explores their influence on hotel image, word of mouth, and revisit intentions. This study identifies and validates three types of perceived hygiene attributes through qualitative and quantitative methods. It uses structural equation modeling to validate hypotheses and concludes that there are significant relationships of influence between the proposed variables. This study provides important and meaningful insights into hotel image and customer behavior through perceived hygiene attributes. 相似文献
10.
左慧芳 《安徽工业大学学报(社会科学版)》2014,31(6):109-111
在EFL写作中出现人称代词视角转换混乱、指代不明、物主代词省略及忽略名词与代词的认知差异等现象,从认知语言学的相关理论来看,这是由于代词的使用受到认知方式的制约。教师应有的放矢地指导学生正确运用代词。 相似文献