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1.
Shopping with companions plays a crucial role in daily consumer activities. However, only a few studies have explored the influence of this factor on consumers’ patience. We conducted four studies, including two field studies, to investigate the effects of shopping with companions (e.g., friends and peers) on purchase decisions. We found that consumers exerted greater effort when shopping with friends and peers by spending more money and being willing to wait longer for a product. This effect could be explained by three mediators: positive emotions, negative emotions, and perceived value, in which the hedonic and social value, unlike the utilitarian value, played essential mediating roles. This study elucidates the underlying psychological processes involved in purchase decisions shaped by companions. Retailers should encourage shopping with companions to increase sales and customer retention. 相似文献
2.
《International Journal of Research in Marketing》2022,39(2):522-540
Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain. 相似文献
3.
An Internet nickname is essential in facilitating online interpersonal interactions. It is a pivotal element of interaction that provides other users with an initial impression and affects the decisions and behaviors of users during their online interactions. Although the existing literature has found that nicknames are relevant to users’ psychology and behavior, direct research on the motivation for and the effect of choosing a particular Internet nickname has been very limited. Borrowing from relevant theories on avatars, this paper summarizes the motivations behind Internet nickname choices in terms of three aspects: virtual exploration, social navigation and contextual adaptation. Moreover, from the perspective of collective self-esteem (CSE) and group identification, this research explores the influence mechanism between the motivations underlying Internet nickname choices and users’ online social interactions. A total of 394 samples were obtained from online communities in China to test our research model. We found that virtual exploration, social navigation and contextual adaptation are three motivations for creating Internet nicknames, and they have direct effects on the online social interactions of users. CSE has a full mediating effect between virtual exploration and online social interaction and acts as a mediated variable between social navigation and online social interaction. Group identification fully mediates the relationship between social navigation and online social interaction as well as that between contextual adaptation and online social interaction. The conclusion of this paper provides not only a new perspective for the study of Internet nicknames but also a potentially feasible way to stimulate users’ online social interactions. 相似文献
4.
The credit risk contagion of Internet peer-to-peer (P2P) lending platforms is an important part of Internet financial risk management and supervision. This study analyzes the contagion path of credit risk in Internet P2P lending. Based on complex network theory and the theory of infectious disease dynamics, the characteristics of Internet P2P lending development are combined to construct a SEIR model of credit risk transmission among Internet P2P lending platforms with time lag, and the robustness of the model is analyzed and proven. The influence of platform correlations, the susceptible immune rate, the platform elimination rate, contagion latency, the saturation coefficient, and the susceptibility input rate on credit risk contagion behavior among Internet P2P lending platforms is analyzed, using the equilibrium point and threshold value. The impact of each variable is analyzed by simulation. Corresponding countermeasures and suggestions are proposed to prevent and control credit risk contagion among these platforms. 相似文献
5.
A play-the-winner-type urn design with reduced variability 总被引:1,自引:0,他引:1
Anastasia Ivanova 《Metrika》2003,58(1):1-13
We propose a new adaptive allocation rule, the drop-the-loser, that randomizes subjects in the course of a trial comparing
treatments with dichotomous outcomes. The rule tends to assign more patients to better treatments with the same limiting proportion
as the randomized play-the-winner rule. The new design has significantly less variable allocation proportion than the randomized
play-the-winner rule. Decrease in variability translates into a gain in statistical power. For some values of success probabilities
the drop-the-loser rule has a double advantage over conventional equal allocation in that it has better power and assigns
more subjects to the better treatment.
Acknowledgments. I thank Stephen Durham, the associate editor, and the referees for their helpful suggestions. 相似文献
6.
James H. Love Frank H. Stephen 《International Journal of the Economics of Business》1996,3(2):227-248
This paper surveys the theoretical and empirical literature on the relationship between advertising, fees and quality in the self–regulating professions. Much of the literature is derived from the perspective of advertising as an information–enhancing device, helping to reduce the information asymmetry between professional and client. This is consistent with the majority of the empirical studies which suggest that advertising tends to have a downward effect on professional fees, with little if any adverse effect on quality. There are, however, important issues of method and measurement which may lessen the force of this conclusion 相似文献
7.
夏冬星 《安徽工业大学学报(社会科学版)》2002,19(2):132-133
新生具有自豪感减退、心态失衡、适应环境的能力差、学习上的盲目性等特点.做好新生工作必须具体分析、因材施教,深入了解、勤于疏导,健全制度、规范管理. 相似文献
8.
我国高职教材的建设存在许多问题,影响了高职教育的发展。为了解决这些问题,应该采取端正思想、针对高职特点编写教材、提高编写人员水平、组建教材编写委员会等措施,这样才能促进高职教材建设事业的顺利发展。 相似文献
9.
广州南沙港发展现代物流业的SWOT分析及对策研究 总被引:1,自引:0,他引:1
本文用SWOT分析法时广州南沙港发展现代物流业的优劣势以及面临的机遇和挑战进行了综合分析,并就如何做强南沙港物流业提出了相关对策。 相似文献
10.
J. Castellano-Paulis A. Hernández-Mendo Verónica Morales-Sánchez M. T. Anguera-Argilaga 《Quality and Quantity》2007,41(1):93-104
We present a probabilistic model based on the one developed by Hernández Mendo and Anguera (Revista de Psicologíca Social,
16(1), 71–93, 2001). Here we have tried to break down the interaction contexts that the opposing teams are able to generate
and transform during the game. We are aware that a given player or team does not produce consistent behaviour in similar situations.
However, a degree of uncertainty is assumed to exist regarding whether the results obtained are a specific function of the
analysis used. In order to carry out this research a category system which optimized that used in the previous model was developed.
This system should enable the interaction between teams to be observed within the actual play of a soccer game. A lag sequential
analysis was performed on the basis of a coding of the behavioural flow. After describing the behavioural patterns obtained
a probabilistic model of the development of play in soccer is proposed. 相似文献