Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

基于Internet的多通道用户界面

提出了网络多通道界面模型、语音和指点相结合的基于上下文的查询、基于主通道的整合策略,并将受限的自然语言(汉语)理解技术应用于多通道交互中。文章给出了两个实例:汉语语音驱动的多通道文件管理器和网上购物多通道界面的ActiveX控件。结果表明,以上技术有助于提高人机交互的自然性和效率。     

How Issue Size, Risk, and Complexity are Influencing External Financing Costs: German IPOs Analyzed from an Economies of Scale Perspective

This paper is focused on the cost of raising capital in Germany. A cross-sectional analysis of flotation cost data for 117 IPOs over the years 1993–1998 is presented. We find average flotation costs to be 7.77 percent of gross proceeds, while underwriting fees average 5.01 percent. Our results extend the literature in two important directions. First, contrary to the conventional economies of scale view we find marginal spreads to be rather constant in gross proceeds and to be higher for more risky and more complex offerings. Fixed costs amount to 5 to 9 percent of underwriting fees. Second, by applying a principal component analysis we find issue size, an issuer risk factor, and an offering method complexity factor to have an economicaly meaningful impact on underwriting fees.     

Pricing of Mutual Fund Services in Retirement Plans: Evidence from Open-End Equity Funds

Management fees of mutual funds are more costly to investors than is often realized. Moreover, research indicates that in many cases, the fees are not related to performance, contrary to what might be expected from an efficient market. This study uses sample data to illustrate the consequences of inefficiency to an individual investor. It then turns to an empirical examination of the determinants of the ratio of management fees to total assets (MER), investigating market concentration, fund performance, and non-performance characteristics as explanatory variables. All of these classes of variables contributed to the variation of MERs . JEL Classification G23     

零售产业通路费现象及我国公共政策的选择

国内外有关零售产业通路费是促进竞争还是限制竞争的争论存在重大分歧。这些分歧导致政府无法为通路费建立和实施一个明确的指导方针 ,而只能根据已有的反垄断法对具体的案例进行裁决。现阶段 ,我国通路费运作中存在许多问题 ,比如名目繁多 ,且收取过程中存在违法行为等等。因此 ,我国政府应加强调查研究 ,尽快制定相关法律规范通路费的运作     

审计费用的决定因素——来自我国B股上市公司的数据分析

审计费用的决定因素一直是国外会计审计学界关注的热点问题之一。基于我国B股上市公司数据，以2001年～2003年我国B股的上市公司为样本，对境外审计师的审计收费展开研究可发现：2001年度审计费用的决定因素并不明显，且与事务所规模的关系不显性；在2002年和2003年，审计费用与总资产和事务所规模成显性相关。究其原因，主要是声誉机制、信息披露制度和我国审计市场竞争激烈等因素所致。     

会计师事务所与客户的双边匹配

以2013年至2018年A股上市公司及为其提供审计服务的国内会计师事务所为研究样本,基于双边匹配理论探讨了审计市场中会计师事务所与企业之间的匹配情况对审计质量和审计风险的影响。研究结果表明,综合实力较强的会计师事务所倾向于与综合实力较强的企业进行匹配,呈现出审计双方综合实力相当的一种正向类聚匹配：当双方匹配程度越高时,企业可操纵性应计利润较少,审计质量越高;同时,当审计双方匹配度越高时,审计风险越低。上述结果证实了审计市场上会计师事务所与客户匹配的有效性和重要性,并对通过双边匹配提高会计师事务所的审计质量、降低审计风险,为审计市场资源优化配置提供了理论指导。     

Top executive gender diversity and financial reporting quality

We examine whether gender diversity of chief executive and chief financial officers (CEOs and CFOs) is associated with financial reporting quality. The CEOs and CFOs of publicly traded companies are both required to certify the appropriateness of their financial statements and annual disclosures. We argue that gender diverse dyads (groups) of executives can bring different perspectives and professional skepticism to financial reporting. Using a sample of different CEO/CFO gender dyads during 2006–2019, we postulate and find evidence of higher accruals quality among firms led by gender-diverse dyads compared to accruals quality reported by firms led by all-male CEO/CFO pairs. Additional analyses reveal that the auditors of firms with gender-diverse executive dyads issue audit reports later, charge higher audit fees, and are more likely to be one of the Big 4 firms. These findings support the view that top executive gender diversity enhances financial reporting quality, which has important implications for corporate governance mechanisms.     

Carrot and stick: A role for benchmark-adjusted compensation in active fund management

Investors delegating their wealth to privately informed managers face not only an intrinsic asymmetric information problem but also a potential misalignment in risk preferences. In this setting, we show that by tying fees symmetrically to the appropriate benchmark investors can tilt a fund portfolio toward their optimal risk exposure and realize nearly all the value of managers’ information. They attain these benefits despite an inherent inefficiency in the choice of the benchmark, and at no extra cost of compensating managers for exposure to relative-performance risk. Under certain conditions, benchmark-adjusted performance fees are necessary to prevent passive alternatives from dominating active management. Our results shed light on a recent debate on the appropriate fee structure of active funds in contexts of high competition from passive funds.