Backpackers: The need for reconceptualisation

Indubitably, an eclectic body of academic literature exists on backpacking dating back from the start of the 1990s. However, the characterisation of backpackers in several studies points evidently to incongruities among researchers. Consequently, there is as yet no standard operational criteria for defining backpackers. Ergo, this paper reviews the existing literature in tourism and rouses the need to rethink the definition of a backpacker for valid data gathering.     

Becoming a backpacker in China: A grounded theory approach to identity construction of backpackers

Backpacking tourism has gained in popularity among Chinese young people since the 1990s. While learning from their western counterparts, Chinese backpackers have also developed their own unique group identification strategies. By focusing on how backpacker identity is socially constructed in the Chinese context, this research explores the meaning and process of becoming a backpacker in China. Grounded theory was adopted, and the structure “image-identity-strategy” emerged to organise the process of becoming a backpacker into three phases. The findings show that Chinese backpackers employ various strategies to continuously negotiate and reconstruct their backpacker identity. It is thereby shown how the process itself of becoming a backpacker is always ongoing.     

A Lifestyle Segmentation Analysis of the Backpacker Market in Scotland

ABSTRACT

The purpose of the research outlined in this article is to provide a travel lifestyle segmentation analysis of one particular tourist group, commonly known as 'backpackers', who reside in Scottish Youth Hostel Association hostels. This research was undertaken due to the lack of understanding and knowledge of this market in the United Kingdom, specifically their needs, wants and motivations. Five cluster groups were uncovered in total: Typical Backpackers, Discoverers, Outdoors, Family Ties, and Routine Travellers. The aim of this article is to provide a wider understanding beyond the demographics of the backpacker and thus provide useful marketing and promotional advice for suppliers to the backpacker market. It also aims to contrast the Scottish backpacker market with findings in Australia, to determine whether cluster groups uncovered are similar in both countries.