市场环境、企业社会责任与基金安全投资转移

当市场环境不好以及不确定性增加时,基金进行安全投资转移。企业积极履行社会责任所形成的声誉资本具有\"类保险\"作用,在面临负面事件或不确定性环境冲击时能够防止股价大幅下跌和市值损失;基金是否会在市场环境不好时将投资组合转向社会责任绩效更高的股票进行安全投资转移呢?使用2010—2017年开放式基金样本,实证检验了企业社会责任、市场环境与安全投资转移之间的关系。研究发现,在市场环境表现不佳时,基金避险需求增加,倾向将投资组合更多地转向社会责任绩效高的股票进行安全投资转移;进一步研究发现基金和基金经理特征影响基金的安全投资转移行为,净资金流入较少、历史业绩差、经理选股能力差的基金根据企业社会责任进行安全投资转移的程度大。研究还发现,基金的安全投资转移行为对基金业绩和基金收益波动产生了积极影响。     

Has the CSR engagement of electrical companies had an effect on their performance? A closer look at the environment

Even though electrical companies attain a top ranking in the publication of CSR reports, they are often accused of 'green‐washing' due to their bad environmental reputation. The current economic crisis is testing their real CSR commitment more than ever, especially when this goes beyond its economic consequences. Based on a worldwide sample of electrical companies, we are going to study why companies are being socially responsible. We wish to know if it is due to the impact on the firms' performance or whether there are other motives (legitimation, improving their reputation) that lead companies to carry out these practices. We will also consider if it changes across the kind of CSR action considered. The results show that there is an economic justification beyond the socially responsible behaviour of the electrical companies. Additionally, most kinds of CSR action (community, diversity, corporate governance, product responsibility) are also carried out looking for economic rewards. However, the CSR actions oriented to the environment are mainly motivated by their need to improve their image and reverse their negative impact. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment     

Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?

Most multinationals have a presence in the East Asian region and target the urban Chinese population. In an effort to win over the loyalty of consumers, Corporate Social Responsibility (CSR) has been used increasingly as a marketing strategy. This paper explores how personal values influence the attitude and behavior towards CSR among Chinese consumers. By collecting data from three major East Asian cities — Hong Kong, Shanghai and Singapore, and employing factor, cluster, conjoint and correspondence analyses, the authors demonstrate that Confucian value orientation can be a powerful antecedent of CSR support.     

企业环保主张对消费者绿色购买意愿的影响机制研究

在广告设计中如何使用环保主张是影响广告效果和公司声誉的一项重要决策。基于此,文章引入归因理论和精细加工可能性模型对企业环保主张的效果和发生机制进行分析。结果表明：相较于关联型环保主张,消费者面对实质型环保主张时的绿色购买意愿更高;消费者环境关注调节了环保主张对绿色购买意愿的影响,即相较于关联型（实质型）环保主张,高环境关注（低环境关注）的消费者面对实质型（关联型）环保主张时绿色购买意愿更强;同时消费者的CSR内部动机感知在环保主张对消费者绿色购买意愿的影响中起中介作用。文章丰富了绿色广告理论体系,为增强企业环保主张的说服效果提供了理论依据。     

社会责任活动、社会责任沟通与企业价值

企业履行适当的社会责任是大势所趋,但目前理论与实务界对社会责任经济后果的认识存在困惑,难以指导企业的社会责任实践。企业社会责任对企业价值的影响因不同社会责任类型的收益、成本特征而异,并且社会责任价值实现受制于社会责任沟通的影响,企业应该在整体战略规划的视野里树立社会责任管理理念,对企业社会责任进行事前决策和实时的过程管理。     

Evaluating Board Roles Performance in Adopting Corporate Social Responsibility （CSR） Practices

The purpose of this paper is to evaluate the board roles that make a board effective in the performance of adopting corporate social responsibility （CSR） practices. This paper examines directors＇ perceptions of the three main roles： monitoring, service, and strategic, which provide tools for critically understanding how the board adds the value in moving the organization towards more CSR practices. The stakeholder theory is used to distinguish the influence of the three main roles on the adoption of CSR practices. Primary data were collected for this research by conducting structured questionnaires with a sample of 461 directors from Saudi listed companies for study purpose. The results show that an appropriate mix of directors＇ roles and the development of sound board monitoring and service roles are the most crucial determinants of CSR adoption in Saudi listed companies. As the extant corporate governance and CSR literatures do not provide a clear perspective with contradictory outcomes about board roles in influencing CSR practices, the originality of this research is its contribution by evaluating the directors＇ perceptions of developing a direct relationship between the board roles and the adoption of CSR practices. Furthermore, the use of the stakeholder theory provides additional insights into identifying the most influential board role factors enhancing stakeholders＇ expectations of CSR practices.     

消费者的CSR-CA观念及其对CSR与购买意向关系的影响研究

实证研究表明,在企业社会责任（CSR）与企业能力（CA）关系方面,绝大多数消费者持相互促进（Win—Win）观念而不是相互对立（Trade—off）观念。进一步研究显示,同样是持Win—Win观念的消费者,程度不同,对CSR与购买意向关系有不同的影响：持强CSR—CA相互促进观念的消费者与持弱CSR—CA相互促进观念的消费者对CSR水平较高和一般的企业生产的产品的购买意向没有显著差异,但对于CSR水平较低的企业生产的产品,前者的购买意向显著低于后者。     

国有企业社会责任缺失问题及其对策研究

研究表明,企业社会责任(Corporate Social Responsibility简称CSR)已发展成为全球企业界的共同行为准则和现代企业制度的重要组成部分,呈现由软约束到硬约束、由激励性到强制性、由内部性到外部性等时代特征。国有企业体制改革过程中出现的社会责任缺失、滞后等问题,究其原因在于企业新旧体制错位、自身利益过度和监管制度缺位。有必要采取积极有效的政策措施,加快重构以"诚信守诺、以人为本、资源节约、环境保护"为核心价值观的国有企业社会责任体系。建议:一是进一步深化体制改革,尽快出台《国有企业社会责任体系建设实施条例》;二是创新企业内部治理模式,实行国有企业社会责任任职资格、首席官、全面管理体系、考核奖惩、信息披露等项制度;三是加快完善激励企业全面履行社会责任的政策措施,适时修订相关法规条款,依法推进国有企业社会责任体系建设。     

企业社会责任战略模式演进的案例研究——以中远集团为例

本研究构建了企业社会责任战略模式的演进模型,将演进过程划分为起步、参与、整合和可持续发展四个阶段,并从战略意图、目标承诺、责任主题确认、利益相关者关系、管理措施、透明度和绩效评价七个维度对企业社会责任战略模式的演进阶段进行界定。以中远集团为例,对其2006—2011年度企业社会责任战略模式的演进过程进行了分析和判定。研究认为,企业社会责任战略规划的制定要在企业社会责任工作推进之初提上日程,并配以相应的资源,推动企业社会责任工作系统、规范、持续地前进。本研究所探讨的企业社会责任战略模式演进问题,对促进企业社会责任与战略管理领域的融合具有重要意义。