A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

Authentication as Institutional Maintenance Work

Institutional maintenance work refers to actors’ deliberate effort to maintain an institution. This paper examines how actors use authentication, i.e., the relational constitution of an artefact as original or as a genuine expression of a particular type, style or person, to accomplish institutional maintenance work. We investigated contemporary adjustments to six listed buildings. These works were undertaken to keep these buildings functional while at the same time protecting their listing; by doing so they contributed to maintain the institution of Architectural Heritage. Our analysis identifies three forms of authentication: material consolidation, crafts mobilization and character enhancement. We elaborate on each of them and explain their institutional underpinnings and outcomes. The paper concludes with an articulation of authentication as a potent form of institutional maintenance work. Taking its starting point in materiality, authentication is a relational practice that helps maintain institutions relying on irreplaceable artefacts for their maintenance.     

论遗产型目的地营销--以四川省乐山市为例

旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。本文以乐山市为例，分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制，指出了该遗产型目的的地营销的发展趋势。     

Philosophical Foundations of Eminent Hong Kong Chinese CEOs’ Leadership

Because of the importance of Confucian doctrines in shaping ethical business practices under Chinese leadership, revealing the roles of other Chinese ethical doctrines in modern Chinese leadership is informative. A thorough understanding of the ethical foundations of Chinese leadership is necessary for fruitful interaction with Chinese leaders, according to cultural fit theory. The present study illustrates the philosophical foundations of business management, based on dialogues with five eminent corporate executive officers (CEOs). It reveals that the CEOs practice a style of Chinese leadership synthesizing Confucian, Daoist, Mohist, and Legalist doctrines. The Confucian doctrines advocate benevolence, harmony, learning, loyalty, righteousness, and humility. They are the most prevalent tenets that support paternalism and collectivism. The Daoist doctrines emphasize flexibility and reversion (e.g., the principle that the weak can defeat the strong). They bolster the leader’s forbearance. The Mohist doctrines underpin thrift and working with the masses whereas the Legalist doctrines inculcate self-control and innovativeness. Hence, contemporary Chinese leadership does not rely exclusively on Confucian ethics and this reflects evolution over 1000s of years.     

Modeling society with statistical mechanics: an application to cultural contact and immigration

We introduce a general modeling framework to predict the outcomes, at the population level, of individual psychology and behavior. The framework prescribes that researchers build a cost function that embodies knowledge of what trait values (opinions, behaviors, etc.) are favored by individual interactions under given social conditions. Predictions at the population level are then drawn using methods from statistical mechanics, a branch of theoretical physics born to link the microscopic and macroscopic behavior of physical systems. We demonstrate our approach building a model of cultural contact between two cultures (e.g., immigration), showing that it is possible to make predictions about how contact changes the two cultures.     

汉语外来词的历史进程及其社会文化性浅析

外来词的大规模进入是改革开放后显著的语言现象。在分析这种语言现象的同时 ,梳理了历史上汉唐时期 ,晚清至“五四”前后这段时期的外来词状况。在此基础上 ,从语言学角度阐释中国文化由封闭性向开放性的过渡及中国现代语言文化的包容性特征     

胶东地区非物质文化遗产的保护与利用

非物质文化遗产的保护与利用一直都是大家关注的热门话题。不少学者专家提出了很多保护民间传统文化遗产的方法措施。提出非物质文化遗产的概念，然后介绍胶东地区非物质文化遗产的主要内容，最后针对该地区的实际情况提出适合胶东非物质文化遗产保护和开发的出路一与休闲旅游市场开发相结合。     

试论市场营销中的文化因素及其影响

文化是企业市场营销环境中社会文化环境的重要组成部分，文化因素在营销活动中的影响和作用也越来越突出。本文从文化的基本含义入手，具体分析了文化的各个组成因素对市场营销活动产生的重大影响。最后强调了文化可以成为企业可控的营销要素这一理论的新观念。     

关于文化遗产旅游研究的若干思考

文化遗产旅游在我国旅游业的发展体系中扮演着重要角色，作为其资源基础的文化遗产却缺乏一套完善的管理与开发体系。在理论上，文化遗产旅游也缺乏较为系统的论述分析了我国文化遗产旅游所存在的基本问题，同时对国内外的文化遗产旅游研究进行了回顾与评述，并以此为基础提出了文化遗产旅游研究的体系内容及其研究方法。     

多国联合申报世界文化遗产模式的引入--以丝绸之路为例

近年来,我国世界文化遗产的申报取得了很大的成绩,很多珍贵的自然、人文遗产被列入世界文化遗产名录,受到全世界的共同关注与保护。但迄今为止,申报工作都是局限于我国范围内申报,尚未开展多国联合申报的尝试,模式比较单一。文章以丝绸之路为例,通过分析丝绸之路自身的特点,提出了多国联合申报世界文化遗产的设想,并进一步对中国引入多国申报模式的必要性作以初步的论述,以供学术界参考。