Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus

Consumers of eco-friendly clothing often face trade-offs between eco-friendliness and other product attributes. Across two experiments, we investigate the moderating role of fashion leadership and regulatory focus in such trade-off situations. Our results suggest that while non-fashion leaders are willing to trade-off hedonic attributes for eco-friendliness, fashion leaders are not willing to trade-off either hedonic or utilitarian attributes. It is also suggested that prevention-focused fashion leaders are more likely than promotion-focused fashion leaders to trade-off hedonic attributes for eco-friendliness. Implications for practitioners as well as directions for future research are discussed.     

Fashion consumers and fashion problem recognition style

Consumer spending over the life span of today's 18‐ to 25‐year‐old emerging adults will reach into the $10 trillion range. Emerging adults are a powerful force in shaping demand for consumer products. The problem recognition styles associated with emerging adults can help marketers understand this group of consumers and provide insight into what kinds of products, services, and messages will appeal to them as lifelong consumers. The purpose of this study was to examine differences between men and women and among fashion consumer groups in fashion problem recognition style. Participants were a convenience sample of emerging adult consumers from one Midwestern university in the US, 136 men and 158 women who completed the Measure of Fashion Innovativeness and Opinion Leadership, Fashion Problem Recognition Style Scale, and provided demographic information. Both fashion followers and men reflected a need‐based approach to problem recognition. Both fashion change agents and women reflected a want‐based approach to problem recognition. Male fashion followers differed from all other groups in indicating a need‐based approach to problem recognition. This study built on previous work by examining differences in problem recognition style owing to fashion consumer group and gender. The basic premise behind problem recognition style was validated; that is, actual state (need‐based) vs. ideal state (want‐based) approaches to fashion problem recognition did relate to fashion consumer group membership and gender.     

领导干部在农业结构调整中应强化十种意识

新阶段的农业结构调整,必须适应变化了的新形势.为此,要进一步深化对农业结构调整的认识,牢固树立大农业意识、市场意识、规则意识、品牌意识、科技意识、信息意识、产业意识、工业意识、城镇意识和服务意识.     

福庆寺剪切带剪切指向标志及剪切方向的确定

福庆寺剪切带中宏观发育S-C面状构造,不对称的透镜状构造(或眼球),由变形变质分异而形成的无根石英脉的不对称状“布丁”等明显可辨的剪切指向标志;显微的糜棱面理(Sm)及剪切条带(Shear bands)、云母的掀斜现象、黄铁矿晶体的压力影、显微破裂等是剪切指向标志在显微域中的表现;糜棱岩中石英光轴组构的不对称性也提供了揭示剪切带运动特点的佐证。刘剪切带线状构造的分类统计,获得该剪切带在韧性变形阶段,a线理(矿物拉伸线理、原生气孔杏仁的拉伸方向)以中—高角度向NE侧状,反映了此阶段剪切带发生了逆冲—左行斜冲剪切运动,在脆性变形阶段,擦痕线理以高角度向SW侧状,则指示了该剪切带在后期活动阶段的高角度右行斜冲剪切运动性质。     

浅谈企业信用风险管理

社会主义经济是信用经济,没有信用,就没有秩序,市场经济就不能健康的发展。加强企业信用管理的风险控制是现代企业的一项重要任务。进入WTO标志着中国经济更加开放,国际贸易更加纷繁复杂,在机遇透人的同时,企业也潜伏着越来越大的风险,尤其是企业信用风险。因此强化企业的信用风险管理,建立与完善企业内部信用风险管理体制,仍然是企业面临的一项重要课题,笔者从多方面阐述了企业信用风险形成的原因以及如何建立风险管理机制等问题。     

国有商业银行不良资产的处置方法及防范措施

近10年来银行经营风险和不良贷款问题为各国政府和社会各界所关注。不良资产的问题也一直是困扰我国国有商业银行发展的头等重要的问题。按照“巴塞尔协议”的规定,经营较好的银行资本充足率应达到8%以上,而我国截止到2003年国有银行不良贷款的比例却在20%左右。为此,我们必须清楚地认识到不良资产的危害,运用合适的处置方法并采取切实可行的措施,有效地化解银行不良资产,提高国有商业银行的市场竞争力,为我国银行同国外银行作好竞争准备。     

A two-stage approach to defining an affected community based on the directly affected population and the sense of community

Studies have demonstrated the inadequacy of relying on existing administrative boundaries or simple proximity to define an affected community. The proposal and siting of hazardous facilities can have a range of impacts upon people across wide areas, with some more affected than others as a result of living with the physical impacts of construction or the fear associated with perceived risk. We term those most affected the directly affected population and propose a two-stage model for identifying an affected community which places those most affected at the centre of the definition. The second stage is to identify the relationships those most affected have with the wider elements of the sense of community to discover the existing community or communities which are affected. Illustrated by the siting of a low-level radioactive waste disposal facility at Dounrey in the north of Scotland, we show that elements of the lived community experience may have very different shapes, extents and conflicting interests which pose challenges for their incorporation into a siting process. The two-stage model presented in this paper, by placing those most directly affected at the centre and working from there out into the existing communities, identifies issues early in any siting process to improve their incorporation and amelioration.     

英语语言能力与语感的关联性研究

英语语言能力主要包括英语认知、语法等方面的能力.良好的语言能力能够培养出超强的语感,好的语感又有利于英语语言能力的培养和提高.两者不仅在语言的创造性、移位性及传递性方面有密切的联系,在学习的基础内容和方法上也有相通之处.把握好两者之间的关联性,并加以系统的研究和指导,对于提高商务英语专业学生的英语表达能力有重要作用.     

Private label shoppers between fast fashion trends and status symbolism – A customer characteristics investigation

The question who the private label prone consumer is has received a lot of attention in research. While we so far have a good understanding of the private label shopper in the grocery industry, there is limited research in other industries. We assess private label shopper characteristics as a driver of private label choice using a unique data set of an online only fashion retailer covering 68,147 women shoes consumers in Germany. Fashion consumers are faced with a tradeoff between price and seasonality of fashion items as discounts are used to sell last season's stock. We find that private label choice is positively influenced by price orientation and less by discount proneness. Thus, private label shoppers are rather a fashion savvy segment focusing on buying more in season but at a lower price.     

How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory

Understanding customer needs is key for fashion retailers to stay competitive and innovative. Surprisingly, however, extant literature mainly explores customer needs in terms of a garment and its attributes rather than viewing shopping as a problem-solving process to meet customer needs. Moreover, these studies fail to address how customers meet their needs in-store (ISFR) and online fashion retailing (OFR). To fill this research gap, we empirically investigate customers' personal and social needs and how they can be met through the jobs-to-be-done theory. Findings reveal that, beyond the purchase of a garment, customer needs can be fulfilled through different ways, such as smart technology or a person's high interaction with social others in ISFR and the online shop experience or a social linkage without social interaction in OFR. Additionally, our findings offer potential service innovations for fashion retailing managers.