自适应聚类视角下学科领域主题分析——以物流学科为例

基于改进关键词重要性和近邻传播聚类算法,提出了一种学科领域主题分析方法,通过词频分析法和作者潜意识行为计算高频关键词权重,借助共词分析和Ochiai系数构建带权重高频关键词相似性矩阵,利用近邻传播聚类算法对学科领域主题进行自适应提取与分析。以CSSCI收录的2015—2019年物流学科领域期刊论文为研究对象,借助新方法对其进行主题分析,研究结果表明:高重要性的关键词不一定是核心主题,核心主题与同一簇内其它成员关键词最为相似。与此同时,近五年物流学科存在“降本增效”“区域物流一体化”“现代物流技术研究与创新”“物流体制改革与产业转型升级”“农村物流与农产品物流”“电子商务与跨境电商”“可持续发展理念”等七大热门主题。     

试论媒体的亲和力原则——以《家庭导报》改版创新为例

结合《家庭导报》的改版创新实例。阐述了在新媒体扩张和媒体竞争日剧的当下,传统媒体特别是纸质媒体如何增强亲和力的四大原则,即新鲜性、接近性、关怀度和公信力。具体而言,就是：内容为王、角度常新;平民视角、家庭旋律;走进边缘、关注民生;贴近生活、服务社会。只有这样,才能更好地凸显报纸的感染力和影响力。     

英汉翻译中的形合与意合及翻译方法

本文从形合与意合的角度,探讨英汉翻译中原文与译文之间的契合问题及实现的方法,指出英语与汉语在句法与思维方式等方面的主要差别及克服这些差别的方法是遵从以形合法为前提,以意合法为手段,尽力做到原文与译文之间的一致性是消除翻译初学者的"翻译腔"主要方法。     

Attitudes of Restaurant Site Selection Executives Toward Various People Magnets

This study considers which types of traffic generators or magnets are preferred as site locations for various types of restaurants. Data collected from corporate executives responsible for site location of major restaurant franchises were subjected to statistical analysis regarding basic benefits and levels of service. The findings determined that restaurants prefer to locate near people magnets offering benefits and levels of service to consumers similar to their own offerings. In addition, various types of restaurants rank people magnets differently. The results of this study should be used as a practical guide to small independent restaurant entrepreneurs wishing to gain insight into the magnet preferences of the major chain franchises.     

品牌资产引擎视角下的品牌价值模型及其应用研究

品牌资产引擎(Equity Engine)是一种基于消费者认知的评估模型。在该模型中亲和力、功能表现和价格构成了品牌价值的三大要素。亲和力是品牌受到的来自消费者的信任和尊敬。功能表现是品牌资产的另一个重要组成部分。品牌对消费者而言的终极价值是品牌资产和价格的共同作用。品牌资产引擎可以帮助商业企业定量地测量品牌资产,了解品牌的显性和隐性驱动因素和最大化品牌资产。     

Edging out of the nest: emerging adults’ use of smartphones in maintaining and transforming family relationships

Abstract

The transition to adulthood, often accompanied by an emptying of the family nest, has implications for family relationships, identities and consumption practices. Despite this, the voices and experiences of emerging adults are largely missing from literature on family consumption. Emerging adult families typically combine digital natives and digital immigrants, but little is known about how their interactions around digital communications technology relate to emerging adult preoccupations with affiliation and autonomy. This interpretive study explores how emerging adults’ smartphones are bound up with a complex network of family communication and consumption practices, often across household, geographic and generational boundaries. Affiliation and autonomy emerged as intertwined rather than competing dimensions of participants’ smartphone use, contributing to the distribution and development of family as the nest empties.     

An integrated framework for the conceptualization of consumers’ perceived-risk processing

Research on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes. This study examines various literatures to formulate an integrated framework for the conceptualization of perceived-risk processing. The framework specifies three phases (framing, assessment, and evaluation) and their accompanying outcomes of risk attention, perceived risk, and risk-taking propensity. Explicit linkages are specified between situational and individual characteristics. Perceived-risk evaluation is identified as concepturally distinct from assessment of perceived risk, and the construct of risk-taking propensity is separated from those of risk affinity and perceived risk. The framework further presents points of intersection between the literatures on perceived risk and the literatures on consumer decision-making, information search, and satisfaction. Finally, it serves as an anchor for framing future research to promote conceptual and methodological consistency, and to guide progress in directions that are consistent with some leading edge paradigms outside of marketing. Margy P. Conchar (concharm@mail.ecu.edu; Ph.D., University of Georgia) is an assistant professor at East Carolina University. Her research focuses on consumer behavior and advertising. Her work in consumer behavior concentrates on risk, motives, and optimal consumption experience. Her research in advertising focuses on the interface between advertising and finance, accounting, or economics. She has previously published in the proceedings of the Academy of Marketing Science, the Association for Consumer Research, the American Marketing Association of Educators, and the Society for Marketing Advances. George M. Zinkhan (gzinkhan@terry.uga.edu; Ph.D., University of Michigan) is the Coca-Cola Company Chair of Marketing at the University of Georgia. His major research interests include advertising, promotion, e-commerce, and knowledge development. Two of his recent coauthored books includeConsumers (2004, McGraw-Hill) andElectronic Commerce: A Strategic Perspective (2000, Dryden). Cara Peters (petersc@winthrop.edu; Ph.D., University of Nebraska) is an assistant professor at Winthrop University. Her research lies in the general areas of consumer behavior and e-commerce. Primarily using mixed methods, she examines risky consumer behaviors as they relate to sociology and psychology. She has published in theJournal of Consumer Psychology andConsumption, Markets, and Culture, among other journals. Sergio Olavarrieta (solavar@negocios.uchile.cl; Ph.D., University of Georgia) is an assistant professor at Universidad de Chile, Santiago, Chile. He is assistant dean of undergraduate programs at the School of Business and Economics at the University of Chile. His research focuses on branding and marketing strategy. He has previously published in theJournal of Strategic Marketing and theInternational Journal of Product Distribution and Logistics Management.     

The role of affinity and animosity on solidarity with Ukraine and hospitality outcomes

The tourism and hospitality industry has had to make some hard decisions during the year 2022. Many major hotel chains have had to decide whether to stay or pull out of Russia, and which policies to implement toward individual Russian guests at their hotels outside of Russia. This study investigates solidarity as an important factor to understanding the conflict and its ramifications for the hospitality industry. The authors explore whether solidarity with Ukraine is driven by affinity toward Ukraine, or by animosity toward Russia. Further, the study demonstrates that place solidarity impacts two specific outcomes in the hospitality industry. The paper concludes by outlining implications for scholars and practitioners.     

The relevance of political affinity for the initial acquisition premium in cross‐border acquisitions

Research summary : In the context of economic nationalism, we investigate the relevance of political affinity between countries to the initial acquisition premium offered in cross‐border acquisitions. Political affinity is defined as the similarity of national interests in global affairs. We argue that political affinity affects how foreign acquirers anticipate their bargaining position in their negotiations with domestic target firms. With decreasing political affinity, the host government becomes increasingly likely to intervene against foreign firms in an acquisition deal. Consequently, foreign acquirers need to provide a more lucrative initial offer to dissuade target firms from leveraging government intervention to oppose the acquisition. Our prediction is supported by strong evidence that political affinity, as revealed by UN general assembly voting patterns, leads to lower initial acquisition premiums. Managerial summary : Media reports suggest that politics plays an important role in international business transactions. However, we still know very little about how bilateral political relations affect corporate decision‐making. In this article, we analyze the influence of the quality of bilateral political relations on the bidding behavior of foreign acquirers in cross‐border acquisitions. We argue that the host government is more likely to intervene against the foreign acquirer during deal negotiations if the quality of bilateral political relations is poor. A lower political affinity between countries therefore decreases the bargaining power of the acquirer and pushes up the initial bid premium the acquirer has to offer to the local target. Our empirical results confirm our argument. Copyright © 2015 John Wiley & Sons, Ltd.     

生态居住区绿地景观规划设计的探讨

生态居住区绿地景观是一种健康的、生态的、更具亲和力的环境景观,居住区环境景观的规划设计,不仅要以人为本、巧妙立意,还要遵循生态优先的原则,突出地域特色,体现文化景观。同时强调环境景观的亲和性、共享性及审美性。本文从景观规划设计的原则及要求、设计的构思方法、设计程序及景观分区处理进行了初步的探讨。