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Vikas Arya Sahiba Sharma Hemraj Verma Atul Shiva 《Asia Pacific Journal of Tourism Research》2013,18(12):1160-1172
ABSTRACTDespite the deep cultural value and strong appeal to global tourists, the Kumbh Fair has not been explored much by researchers. This is even though the Kumbh Fair is crafting the tourism of India, thereby leading to its overall socio-economic development. This study aims to examine the determinants of tourist motivation, such as ads awareness, destination image and online-communities, which provoke tourists to have attachment with the destination more closely. The study found the tourists’ attitude as a complementary mediation and spiritual stimuli as a mediating moderator are positively impacting on the significant relationship of destination motivators and destination attachment. 相似文献
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