Perception of Sex Appeal in Print Advertising by Young Female Anglo-Saxon and Second Generation Asian-Islamic British

Abstract

The aim of this research is to provide empirical data to either support or challenge the view that subculture has an impact on how sex appeal in advertising is perceived. The study looks at young females of two specific British subcultural groups, Anglo-Saxon and Asian-Islamic British. It reveals that there are differences in the perception of sex appeal, since the Asian-Islamic British have a rather more negative attitude towards this particular appeal, while the Anglo-Saxon have a much more positive attitude towards it.     

Deciphering ‘Islamic hospitality’: Developments,challenges and opportunities

This paper examines the principles and practices of Islamic hospitality, outlining the diverse ways in which Islam intersects with ‘hospitality’ and the ‘hospitality industry’. The intangible elements of Islamic hospitality are initially discussed, particularly the importance of the host–guest relationship and differing cultural interpretations. The discussion then evaluates the tangible aspects of Islamic hospitality through identifying trends, developments and challenges within the hotel sector, the food production and service sector, and the festivals and events sector. The work adopts a global perspective, examining Islamic hospitality with reference to both OIC (Organization of Islamic Cooperation) countries and non-OIC countries. The paper also considers new sector opportunities and acknowledges the social difficulties associated with the development of Islamic hospitality within the Western world, notably Islamophobia. Finally, the paper indicates ways forward for future research.     

Worlds of demonetisation and delegitimising the grief of the marginal

ABSTRACT

In late 2016, the Indian state announced a policy of demonetisation whereby high denomination currency was legally rendered as invalid. The official aim of the policy was to confront the problems of black money and corruption that India faces. However, currency shortage resulting from the withdrawal of nearly 85% cash adversely affected the large informal economy in India. We explore how demonetisation affected marginal actors in one such informal economy space, the scrap market in some cities in south India. By accessing the narratives of these marginal subjects, we hope to show how the consumption of the governmental-corporate discourse of utopia is simultaneously implicated in the injustices and violence being experienced by several people. We contribute to ongoing theoretical conversations about the linkages between marketing and hegemonic practices of development by contending that hegemonic imaginations of development are linked to delegitimising the grief of marginal subjects. Such delegitimisation is linked to the desires of consumer-citizens in making them feel aligned with utopian fantasies and the reproduction of identity-based inequalities against marginal subjects.     

穆斯林香料活动与福建社会

唐宋元时期，中亚、西亚穆斯林泛海来闽经商，从事以香料为主的贸易活动。在数百年的交流融合中，波斯人、阿拉伯人也将其独特的，与香料有关的各种风俗习尚带到了福建，对福建社会和民众生活产生了深远的影响。