Genetically modified organisms and the age of (Un) reason? A critical examination of the rhetoric in the GMO public policy debates in Ghana

Using narrative policy analysis we examined the adversarial rhetoric of claims-makers in their bid to undermine alternative and conflicting accounts of GMOs as environmental and human health risk and to forestall any challenges to the scientific authority of the technological deterministic account of the GMO policy debates in Ghana. The study shows that the GMO discourse was built with the rhetorical frames of smallholder farmer vulnerability and entitlement used in the account it contradicts, thereby legitimating its own appeal for responsive remedies. Civil society claims attacked GMOs as discriminatory and as an environmental and human health risk. Government and scientists engaged in unsympathetic counter rhetorical strategies in hopes of debunking or neutralizing the claim made by civil society. In other words, Government and scientists were denying the claim that GMO was discriminatory and posed significant human health risk, as well as the call to action to do something about GMOs. Civil society adapted the counter rhetoric of insincerity, claiming that scientists had some kind of “hidden agenda” behind their claim, such as eagerness to just earn money from their patents on GMOs. It is imperative that communication on GMOs includes the underlying assumptions, the uncertainties and the probabilities associated with both best and worst case scenarios. This is a necessary condition to minimise misinformation on GMOs but may be insufficient to completely erase conspiracy theories from the minds of the public especially when scientists and government are perceived to be biased towards multinational corporations that are ostensibly preoccupied with making profits.     

Initiation of business relationships in service-dominant settings

Industrial companies today are becoming increasingly service-oriented and therefore need to shift from selling hardware to valuing services and managing customer relationships. A new and particularly significant challenge for these companies is how to initiate relationships which is an issue that has received surprisingly limited scientific attention. The aim of this study is to develop a conceptualization that explores the dynamics in the relationship initiation process in service-dominant settings. Narratives from three sellers of professional services, augmented with narratives from a buyer's view, form the empirical basis of the study. The dynamics in the relationship initiation process are clarified with three new concepts: status, converter, and inhibitor. The paper concludes with implications of the new conceptualization and suggestions for future research.     

Beyond the visual dimension: Using ideal type narratives to analyse people's assessments of landscape scenarios

In this study it was investigated how local stakeholders in a Swiss mountain area assess visual and non-visual aspects of different landscape scenarios, taking into account their values and assumptions. For this analysis, a procedure was developed that involves a novel tool in landscape research, ideal type narratives. Three scenarios of agricultural and conservation policy developments were drawn up for the year 2030, and their assumed landscape consequences for the study area were visualised using computer-aided photo-editing. The scenarios were rated by stakeholders both in terms of their visual and non-visual consequences, and discussed in a group meeting. The results suggest that most stakeholders prefer a highly structured cultural landscape, similar to the landscape prevalent in the area before the onset of agricultural mechanisation. Stakeholders are, however, not willing to pay the social, economic and cultural costs that restoring such a landscape would entail; in an overall assessment they prefer a Business as Usual scenario that assumes a future life situation similar to the present one.     

Narrative construction of expatriate experience and career cycle: discursive patterns in Finnish stories of international

Expatriate experience is not only a disconnected occasion for cross-cultural anxiety and adjustment but also an important event in the process of self-development and learning. Following this view and arguing for a discursive approach, the paper focuses on ways in which expatriates themselves tell and interpret their development and movement across expatriate career cycle. Meaning systems connecting expatriate job with previous and following work experiences in career stories of Finnish engineers and managers were identified using a combination of narrative and discourse analysis. No evidence was found of an autonomous expatriate discourse but, in contrast, expatriate career cycle was narrated using available organizational repertoires of development and career. Describing and discussing the meaning-making properties of three identified discourses - bureaucratic, occupational and enterprising - the paper emphasizes the organizational environment of expatriate experience while acknowledging the limits of these contemporary career vocabularies in addressing individual learning and change in cross-cultural settings.     

Identity,Ethnicity and Gender: Using Narratives to Understand their Meaning in Retail Shopping Encounters

This paper examines the ways in which two women (Sweetie and Desiree) experience a dissatisfying retail encounter. Citing data derived from memory-work methodology, we illustrate how stories can be used to gain a detailed insight into the complexity of consumption experiences and give voice to women consumers. By allowing women to write about, and critically reflect on their experiences, we show how consumers attach meaning to retail encounters and how we, as researchers can offer alternative interpretations of consumer behavior to those commonly reported in the literature. In this paper we use memories of "nasty" retail encounters to illustrate how social constructs related to identity, such as ethnicity and gender, have meaning in shopping experiences. Because of the new understandings possible via this method, we argue for using reflexivity in our research and analyses informed by feminism.     

Organizational remembering as a trigger for cultural change: Exploring the episodic memories of a financial scandal

Organizational memory research has developed from the 'storage bin' model of memory towards emphasizing collective remembering. We advance this view by proposing organizational remembering not just as the process of evoking past events to reproduce traditions but also as a projection into the future using imagination. Empirically this is illustrated through the qualitative analysis of 27 episodic interviews with employees of a global financial institution, documents and the media coverage of the organization’s involvement in two well-publicized financial scandals. We explore the impact of the episodic memories of those events on employees' readiness for the cultural change programme launched by management after the scandals. The analysis shows how the negative media coverage of the organization generated a powerful dis-confirmation of its working practices among employees and how this was amplified by the strong emotional reactions remembering those events provoked. Management used both to re-frame the past in a narrative used to increase receptiveness to change. Yet the past was brought differently into the present by different organizational groups depending on the future each group imagined, counteracting the impact of the generic management narrative. The findings illustrate the collective, emotional and imaginative qualities of organizational remembering and provide new insights into the process of cultural change through the lens of memory showing how while memories may be shaped by management to respond to crisis, they can also become part of prospective and transformative change processes.     

Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter

Research shows that some narratives and symbolic actions produced by entrepreneurial firms can help to reduce audience uncertainty about their quality and differentiate them from rivals. But can communications via online social media channels – which we characterize as “communicative streams” – be used to reduce uncertainty and enhance differentiation? This seems debatable, given that such streams comprise multiple, brief messages (a) that encode signals lacking narrative cohesion; (b) are only fleetingly accessible; and (c) are minimally customized. We address this puzzle using qualitative methods to compare the communications enacted by eight firms that are using Twitter in order to pursue growth. Our theoretical contribution rests in positing links between specific types of communicative streams and audience responses that reflect reduced uncertainty or enhanced differentiation. Our analysis suggests that firms enacting a “Multi-dimensional” communicative stream (which entails a high volume of posts, a high proportion of which signal quality, relational orientation, distinctiveness, and positive affect) are most likely to elicit audience affirmation of firms' quality and/or distinctiveness. Implications for theory, research methods and practice are discussed.     

Tourists as Story-Builders: Narrative Construction at a Heritage Museum

Although tourism scholarship supports the idea that the appreciation of a tourism experience depends on the availability and communication of stories, attention has been paid almost exclusively on marketers and tourism organizers as the main designers and promoters of narratives, ignoring the role of tourists themselves in this process. Using heritage museums as an empirical context, this research suggests that the success of a narrative presentation in tourism destinations also depends on the tourists' involvement, willingness, and ability to actively participate in the storytelling experience. In this sense, tourists act as story-builders whose main task is to construct a historical narrative based on the selection and integration of the available sources. The findings show that museum visitors go through a three-stage process during their effort to complete a heritage narrative and make sense of their tourism experience. This work sheds light on the coconstruction of tourism experiences and provides marketing direction for the successful narrative staging of museums and tourism places in general.